Mode of Operation. With the launch of 1CORE, and the extension of the Alliance, a reorganisation of the Group's work became necessary to redefine its role and position in the governance of the Alliance and organise a clear division of responsibilities and information flow. In March 2023, the following communication task forces were identified, of which most are already in operation, each consisting of 2-4 members to focus on specific topics and objectives. Social Media & Communication campaigns Perform a social media audit, rethink social media goals, put forward plans to increase numbers of followers and conversion rates, plan new, engaging communication campaigns and actions, further develop ongoing & cyclic campaigns (#4euplus4me, Xplore my 4EU+ campus) YouTube Define a plan for the development of this new 4EU+ SoMe channel Dissemination events and opportunities Participate in the planning and organisation of events aimed at promoting the achievements of 4EU+ and the results of our cooperation; liaising with other 1CORE Work Packages and 4EU+ Working Groups, educational project coordinators, actively searching for dissemination opportunities - thematic and non- thematic Higher Education conferences, journals, media Student Ambassadors Prepare the call for 4EU+ student ambassadors, participate in the recruitment process, structure cooperation with selected Student Ambassadors Website: editorial work Finalize content and information architecture for the new version of the 4EU+ website to be launched in July 2023 Public (media) relations Devise a plan for maintaining media relations for the 4EU+ Alliance, distributing future 4EU+ press releases and other media communications, identifying 4EU+ developments which could draw the attention of the media 4EU+ style guide and an improved visual identity package Development of a 4EU+ style guide; redesign the 4EU+ visual identity package to meet the Alliance's current communication needs; select a communications/graphic design agency to collaborate with on a regular basis The task forces meet depending on current needs and the communications group’s work plan and workload. Plenary meetings of the Working Group Communication are held biweekly, on Wednesdays, 10:00-11:30. When needed, special meetings are organised. The chair of the Group participates in the meetings of the 4EU+ Management Committee. The decisions in the Group are taken by consensus during the plenary meetings. Only in cases when consensus cannot be reached, the Group contacts the 4EU+ Secretary General or the Management Committee. Local communications offices/departments at the 4EU+ member universities are in charge of their communication channels and have the autonomy to decide how 4EU+-related content is to be presented to the local community (e.g. on the university’s website, in the newsroom, social media channels etc.). Local communications offices are also in charge of writing/supervising contributions and overseeing 4EU+ content that concerns their university. Communication and dissemination efforts are supported by the 4EU+ Student Ambassadors, as outlined in Task 7.4 (detailed in the Strategic Ambitions section of the document). The Student Ambassadors are essential in promoting the Alliance’s mission and objectives, as well as the activities and outcomes of 1CORE, to fellow students and the broader 4EU+ community. They are responsible for encouraging their peers to participate in the Alliance’s activities, emphasizing specific opportunities and the overall benefits of engagement with 4EU+. Serving in both advisory and operational capacities, they assist in organising 4EU+ promotional events, collecting student testimonials and feedback, and creating and sharing communication content such as social media posts, videos, podcasts, and event reports.
Appears in 1 contract
Sources: Communication and Dissemination Plan
Mode of Operation. With the launch of 1CORE, and the extension of the Alliance, a reorganisation of the Group's work became necessary necessary, to redefine its role and position in the governance of the Alliance and Alliance, organise a clear division of responsibilities and information flow. In March 2023, the following communication Communication task forces were identified, with most of which most them are already in operation, each consisting of 2-4 members members, to focus on specific topics and objectives. Social Media & Communication campaigns Perform a social media audit, rethink social media goals, put forward plans to increase numbers of followers and conversion rates, plan new, engaging communication campaigns and actions, further develop ongoing & cyclic campaigns (#4euplus4me, Xplore my 4EU+ campus) YouTube Define a plan for the development of this new 4EU+ SoMe channel Dissemination events and opportunities Participate in the planning and organisation of events aimed at promoting the achievements of 4EU+ and the results of our cooperation; liaising with other 1CORE Work Packages and 4EU+ Working Groups, educational project coordinators, actively searching for dissemination opportunities - thematic and non- thematic Higher Education conferences, journals, media Student Ambassadors Prepare the call for 4EU+ student ambassadors, participate in the recruitment process, structure cooperation with selected Student Ambassadors Website: editorial work Finalize content and information architecture for the new version of the 4EU+ website to be launched in July 2023 Public (media) relations Devise a plan for maintaining media relations for the 4EU+ Alliance, distributing future 4EU+ press releases and other media communications, identifying 4EU+ developments which could draw the attention of the media 4EU+ style guide and an improved visual identity package Development of a 4EU+ style guideguide ; redesign the 4EU+ visual identity package to meet the Alliance's current communication needs; select a communications/graphic design agency to collaborate with on a regular basis The Each of the task forces meet meets regularity depending on the current needs and the communications group’s needs, Communications Group work plan and workload. Plenary meetings of the Working Group Communication are held biweeklymonthly, on Wednesdays, 10:00-11:30, with the aim to present and discuss the work evolved within each of the Task forces. When needed, special meetings are organised. The chair of the Group participates in the meetings of the 4EU+ Management Committee. The decisions in the Group are taken by consensus during the plenary meetings. Only in cases when consensus cannot be reached, reached the Group contacts the 4EU+ Secretary General or the Management Committee. For communications at the local level of each 4EU+ member institution, the Group delegates tasks to local university offices in charge of communication, marketing and press relations. Local communications offices/departments at the 4EU+ member universities are in charge of their own communication channels and have the autonomy to decide how 4EU+-related the 4EU+ related content is to be presented to the local community (e.g. on the university’s website, in the newsroom, social media channels etc.). Local communications offices are also in charge of writing/supervising contributions and overseeing 4EU+ content that concerns their university. Communication and dissemination efforts are activities will be supported by the 4EU+ Student Ambassadors, as outlined in per Task 7.4 (detailed as described in the Strategic Ambitions ambitions section of the document). The Student Ambassadors are essential will play a vital role in promoting the Alliance’s mission and 's mission, objectives, as well as the activities and outcomes outputs of 1CORE, to fellow students and the broader wider 4EU+ community. They are will be responsible for encouraging their peers motivating peer students to participate take part in the Alliance’s activities, emphasizing specific highlighting concrete opportunities and as well as the overall general benefits of engagement with and interest in 4EU+. Serving in They will play both advisory and operational capacitiesroles, they assist and participate in organising organisation of 4EU+ promotional promotion events, collecting collect student testimonials and feedback, create and creating and sharing share communication content such as (social media posts, videosvideos and reels, podcasts, and event reportsreports from events, etc.).
Appears in 1 contract
Sources: Communication and Dissemination Plan