Modification of Licensed Service Marks. Modifications to or replacements of the Licensed Ancillary Service Marks may be initiated by Licensee, with the concurrence of Licensor as provided in Section 2.2(b), as to any modification or replacement of the Licensed Ancillary Service Marks as they are used by Licensee with respect to the Licensed Services. If Licensor modifies or replaces any of the Licensed Master Service Marks, Licensed Ancillary Service Marks, or the Licensed Trade Dress as used by Licensor, Licensee shall agree with Licensor on a program to cease, over a reasonable period of time, not to exceed one hundred-twenty (120) days, use of the previous Licensed Mark(▇) and to introduce and adopt the modified or replacement Licensed Mark(▇), at Licensee's cost, but without undue expense to Licensee or disruption to Licensee's business or marketing programs, and Licensor shall reimburse Licensee from the Brand Fund Fee one-half of such reasonable costs incurred by Licensee. In either case, such modified or replaced Licensed Master Service Mark(▇), Licensed Ancillary Service Mark(▇), or the Licensed Trade Dress shall be considered the Licensed Mark(▇) contemplated by this Agreement. If Licensor modifies a Licensed Ancillary Service Mark ▇▇▇ certain uses outside the Licensed Territory but does not terminate all usage of the unmodified version, Licensee may choose to adopt the modified version but is not obliged to do so.
Appears in 2 contracts
Sources: Merger Agreement (At&t Latin America Corp), Service Mark License Agreement (At&t Latin America Corp)
Modification of Licensed Service Marks. Modifications to or replacements of the Licensed Ancillary Service Marks may be initiated by Licensee, with the concurrence of Licensor as provided in Section 2.2(b), as to any modification or replacement of the Licensed Ancillary Service Marks as they are used by Licensee with respect to the Licensed Services. If Licensor modifies or replaces any of the Licensed Master Service Marks, Licensed Ancillary Service Marks, or the Licensed Trade Dress as used by Licensor, Licensee shall agree with Licensor on a program to cease, over a reasonable period of time, not to exceed one hundred-twenty (120) days, use of the previous Licensed Mark▇▇▇▇(▇s) and to introduce and adopt the modified or replacement Licensed Mark▇▇▇▇(▇s), at Licensee's cost, but without undue expense to Licensee or disruption to Licensee's business or marketing programs, and Licensor shall reimburse Licensee from the Brand Fund Fee one-half of such reasonable costs incurred by Licensee. In either case, such modified or replaced Licensed Master Service Mark▇▇▇▇(▇s), Licensed Ancillary Service Mark▇▇▇▇(▇s), or the Licensed Trade Dress shall be considered the Licensed Mark▇▇▇▇(▇s) contemplated by this Agreement. If Licensor modifies a Licensed Ancillary Service Mark ▇▇▇▇ for certain uses outside the Licensed Territory but does not terminate all usage of the unmodified version, Licensee may choose to adopt the modified version but is not obliged to do so.
Appears in 1 contract