Common use of Navigation Tools Clause in Contracts

Navigation Tools. Any Keyword to be directed to the Affiliated MP Site shall be (i) subject to availability for use by MP and (ii) limited to the combination of the Keyword(TM) search modifier combined with a bona fide or registered trademark of MP. AOL reserves the right to revoke at any time MP's use of any Keyword which do not incorporate bona fide or registered trademarks of MP. MP acknowledges that its utilization of a Keyword will not create in it, nor will it represent it has, any right, title or interest in or to such Keyword, other than the right, title and interest MP holds in MP's bona fide or registered trademark independent of the Keyword. Without limiting the generality of the foregoing, MP will not: (a) attempt to register or otherwise obtain trademark or copyright protection in the Keyword (unless such Keyword is also a bona fide trademark of MP); or (b) use the Keyword, except for the purposes expressly required or permitted under this Agreement. To the extent AOL allows AOL Users to "bookmark" the URL or other locator (e.g., in "Favorite Places") for the Affiliated MP Site, such bookmarks will be subject to AOL's control at all times. Upon the termination of this Agreement, MP's rights to any Keyword and bookmarking will terminate.