Common use of No Commercial Use of Editorial Content Clause in Contracts

No Commercial Use of Editorial Content. Unless explicitly authorised in writing by Creatigo, you may not use Media Assets marked “editorial” or “for editorial use” for any commercial, promotional, advertorial, endorsement, advertising, or merchandising purposes. This type of content is primarily intended to be used for editorial purposes, meaning descriptive purposes such as news reporting or of public interest. In addition (and as set out in Section 9.2.1) you are responsible for obtaining any necessary approvals from third parties such as individuals featured or event organisers before using “editorial” content for a commercial purpose. Any modification of “editorial’ Media Assets shall be limited to editing video and audio for length or combining it with other content, provided that the editorial meaning is not altered or distorted.