Order Form Term. The term of each Order Form shall begin on the later of: a) the date listed as “Order Form Effective Date” of the Order Form signed by Customer or b) the date of Customer’s signature of the Order Form (provided that in either instance Affinity contemporaneously signs such Order Form) and shall continue for the number of months set forth therein as “Order Form Term” or otherwise indicated on the Order Form (“Initial Term”) and will continue until (a) it is terminated in accordance with this Agreement; or (b) the Order Form expires, whichever occurs earlier. Unless otherwise expressly provided in the applicable Order Form, each Order Form shall automatically renew for additional successive terms of twelve months (each, a “Renewal Term”), unless and until either Party notifies the other Party in writing at least thirty days prior to the end of the then-current Initial Term or Renewal Term (as applicable) that it has elected not to renew such Order Form (such thirty day period being the “Non-Renewal Period”) at which point the Order Form will expire at the end of the then- current term. Affinity reserves the right to either a) increase the Fees up to five percent, effective upon the renewal of the applicable Order Form or b) increase the Fees greater than five percent so long as Affinity provides Customer at least sixty days’ notice of such increase prior to the end of the then-current Order Form term and such increase shall be effective upon the renewal of the applicable Order Form.
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Sources: Service Agreement, Service Agreement