Ownership of the Licensed Marks. The Parties acknowledge that (i) each Party shall retain exclusive ownership of its Trademarks, all rights therein, and the goodwill associated therewith; (ii) each Party shall neither contest nor take any other action which shall adversely affect the other Party’s exclusive ownership of its Trademarks or the goodwill associated therewith, and (iii) any and all goodwill arising from use of the Company Licensed Marks by the Bank or the Bank Licensed Marks by the Company shall inure to the benefit of the Company or the Bank, respectively. Nothing herein shall give the Parties any proprietary interest in or to the other Party’s Trademarks except as set forth in this Article X.
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Ownership of the Licensed Marks. The Parties acknowledge that (i) each Party shall retain exclusive ownership of its Trademarkstrademarks, all rights therein, and the goodwill associated therewith; (ii) each Party shall neither contest nor take any other action which shall adversely affect the other Party’s 's exclusive ownership of its Trademarks trademarks or the goodwill associated therewith, and (iii) any and all goodwill arising from use of the Company Licensed Marks by the Bank or the Bank Licensed Marks by the Company shall inure to the benefit of the Company or the Bank, respectively. Nothing herein shall give the Parties any proprietary interest in or to the other Party’s Trademarks 's trademarks except as set forth in this Article X.
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Sources: Credit Card Program Agreement (Coldwater Creek Inc)