Common use of Permission for Use Clause in Contracts

Permission for Use. Subject to the terms and conditions of this Article and to the Distribution Rights granted herein, for the Duration of this Agreement, COMPANY authorizes DISTRIBUTOR to use, on a non-exclusive basis, the trade names and trademarks (collectively, “Trademarks”), trade dress, package designs, logos, artwork, advertising materials and other works protected by copyright, and other intellectual property of or associated with the Products (collectively, including the Trademarks, the “Proprietary Materials”) solely in connection with DISTRIBUTOR’s advertising, promoting, marketing, sale, and distribution of Products in the Ter- ritory. DISTRIBUTOR may not assign or transfer this authorization except in the context of a sale or transfer of all or a portion of the Distribution Rights as provided in this Agreement. DISTRIBUTOR will not use any of the Proprietary Materials in any manner different from how they are used generally by COMPANY.