Common use of Placement of Advertising Clause in Contracts

Placement of Advertising. Content Partner, BVIG and Infoseek will determine an initial placement schedule and will meet no less than once every quarter during the Initial Term to review media placements and actual performance against projected impressions and to determine future placement schedules to optimize performance within the projected impression ranges. The initial placement schedule is attached hereto as Appendix E. Placements and impression levels on the initial placement schedule are projections only and are subject to change. Content Partner's Online Advertising will Link to a page in the Content Partner Service. Content Partner may determine the page in the Content Partner Service to which such Online Advertising Links; provided however that no Link shall take a User directly to a registration page in the Content Partner Service. All Online Advertising, including Links from such Online Advertising, shall comply with the then current GO.c▇▇ ▇▇▇ertising Guidelines, the current form of which is attached hereto as Appendix F-2, and the terms and conditions of the relevant Advertising Agreement.