Prior Negotiation. Except for disputes within the JRC, all disputes hereunder will be resolved as provided in this Section 19.10. Either party may, by written notice to the other, have such dispute referred to their respective chief executive officers, for attempted resolution by good faith negotiations within twenty (20) business days after such notice is received. In the event the designated executive officers are not able to resolve such dispute within thirty (30) business days after such notice, either party may at anytime thereafter invoke the provisions of Section 19.10(c).
Appears in 2 contracts
Sources: License and Research Collaboration Agreement (Geron Corporation), License and Research Collaboration Agreement (Geron Corporation)