Common use of Program Development Clause in Contracts

Program Development. The contractor shall be responsible for a Marketing Plan and marketing materials that it deems necessary to continually expand customer agency awareness of this contract. The contractor shall describe in the Marketing Plan the products and services that will be sold, the target customers, the competition, the contractor’s market-share objectives, and the plan for achieving this objective. The contractor is responsible for ongoing sales and marketing during the life of this contract. This Program Development shall commence not later than 30 calendar days following contract award.

Program Development. The contractor shall be responsible for a Marketing Plan and marketing materials that it deems necessary to continually expand customer agency awareness of this contract. The contractor shall describe in the Marketing Plan the products and services that will be sold, the target customers, the competition, the contractor’s market-share market‐share objectives, and the plan for achieving this objective. The contractor is responsible for ongoing sales and marketing during the life of this contract. This Program Development shall commence not later than 30 calendar days following contract award.