Common use of Promotional Commitments Clause in Contracts

Promotional Commitments. (a) Commencing on the Closing Date (as such term is defined in the Stock Purchase Agreement entered into by and between NBC Sports and Total Sports on even date herewith, and attached hereto as Exhibit A (hereinafter the "Stock Purchase Agreement")), NBC Sports will provide $17.4 million of on-air promotion and marketing, which will consist of any one, or any combination, of the following elements (collectively, the "Promotion"), as chosen by NBC in its sole discretion: in-broadcast, announcer-read promotional mentions ("Audio Mentions"); in-broadcast graphics, including tickers; and NBC Sports commercial inventory. Subject to Section 1(c), it is agreed that all Promotion will be for Total Sports' Representational Events Coverage using Total Sports' brands, including without limitation the Totalcast brand, in each case directing users to web sites owned, co-owned or controlled by NBC from which the Total Sports Portions of this exhibit marked by [*] have been omitted pursuant to a request for confidential treatment. Representational Events Coverage will be accessible. All such Promotion shall be subject to NBC Sports' standard terms and conditions for such promotion, which are described in Exhibit B hereto (the "Standard Terms") --------- and which are made a part of this letter agreement in their entirety; provided, however, that in the case of a conflict between the terms of this -------- ------- letter agreement and the Standard Terms, the terms of this letter agreement shall govern. NBC Sports will deliver the following amounts of undiscounted Promotion during the respective calendar years: 1999 $[*] (subject to contract start date) 2000 [*] 2001 [*] 2002 [*] Total $ 17.4 million (b) The value of all Promotion delivered under this letter agreement shall be calculated at [*]. Each quarter, NBC shall deliver Promotion representing at least a minimum number of gross ratings points, as set forth in the following table: [Table to follow] Portions of this exhibit marked by [*] have been omitted pursuant to a request for confidential treatment. Letter Agreement November 11,1999 Page 3 Household 1999 Gross Rating Points ---- ------------------- 3Q 4Q (Assume 10/1/99 Start Date) [*] ------------------------------------------------------------------------------ Total 1999 [*] ------------------------------------------------------------------------------ 2000 ---- 1Q [*] 2Q [*] 3Q [*] 4Q [*] ------------------------------------------------------------------------------ Total 2000 [*] ------------------------------------------------------------------------------ 2001 [*] ---- 1Q [*] 2Q [*] 3Q [*] 4Q [*] ------------------------------------------------------------------------------ Total 2001 [*] ------------------------------------------------------------------------------ 2002 [*] ---- 1Q [*] 2Q [*] 3Q [*] 4Q [*] ------------------------------------------------------------------------------ Total 2002 [*] ------------------------------------------------------------------------------ 2003 [*] ---- 1Q [*] 2Q [*] 3Q [*] 4Q [*] ------------------------------------------------------------------------------ Total 2003 [*] ------------------------------------------------------------------------------ ------------------------------------------------------------------------------ Maximum Total [*] ------------------------------------------------------------------------------ Portions of this exhibit marked by [*] have been omitted pursuant to a request for confidential treatment. (c) The foregoing notwithstanding, NBC Sports, in its sole discretion, reserves the right to determine which specific Total Sports' Representational Events Coverage will be entitled to Promotion. Without limiting the generality of the foregoing, it is agreed that (i) NBC Sports will not provide Promotion for any Total Sports' Representational Events Coverage related to the Olympics and (ii) NBC Sports does not presently intend to cover fishing events or promote Total Sports' Representational Events Coverage related to fishing events.

Promotional Commitments. (a) Commencing on During the Closing Date Term, Station shall (either itself or by third-party agreement) promote The WB as such term is defined set forth in the Stock Purchase Agreement entered into by and between NBC Sports and Total Sports on even date herewith, and attached hereto as Exhibit A (hereinafter the "Stock Purchase Agreement")), NBC Sports will provide $17.4 million of on-air promotion and marketing, which will consist of any one, or any combination, of the following elements (collectively, the "Promotion"), as chosen by NBC in its sole discretion: in-broadcast, announcer-read promotional mentions ("Audio Mentions"); in-broadcast graphics, including tickers; and NBC Sports commercial inventory. Subject to Section 1(c), it is agreed that all Promotion will be for Total Sports' Representational Events Coverage using Total Sports' brands, including without limitation the Totalcast brand, in each case directing users to web sites owned, co-owned or controlled by NBC from which the Total Sports Portions of this exhibit marked by [*] have been omitted pursuant to a request for confidential treatment. Representational Events Coverage will be accessible. All such Promotion shall be subject to NBC Sports' standard terms and conditions for such promotion, which are described in Exhibit B hereto (the "Standard Terms") --------- and which are made a part of this letter agreement in their entirety; provided, however, that in the case of a conflict between the terms of this -------- ------- letter agreement and the Standard Terms, the terms of this letter agreement shall govern. NBC Sports will deliver the following amounts of undiscounted Promotion during the respective calendar years: 1999 $[*] (subject to contract start date) 2000 [*] 2001 [*] 2002 [*] Total $ 17.4 millionparagraph. (b) The value Each mention of all Promotion delivered under this letter agreement WB20 in game broadcasts, radio advertising, and cable advertising shall be calculated include a reference to a prime-time television series, such as “WB20, your home for (name of WB network series), airing (day) at [*]. Each quarter(time)”, NBC shall deliver Promotion representing at least a minimum number of gross ratings points, as set forth in the following table: [Table to follow] Portions or some shorter form of this exhibit marked by [*] have been omitted pursuant to a request for confidential treatment. Letter Agreement November 11,1999 Page 3 Household 1999 Gross Rating Points ---- ------------------- 3Q 4Q (Assume 10/1/99 Start Date) [*] ------------------------------------------------------------------------------ Total 1999 [*] ------------------------------------------------------------------------------ 2000 ---- 1Q [*] 2Q [*] 3Q [*] 4Q [*] ------------------------------------------------------------------------------ Total 2000 [*] ------------------------------------------------------------------------------ 2001 [*] ---- 1Q [*] 2Q [*] 3Q [*] 4Q [*] ------------------------------------------------------------------------------ Total 2001 [*] ------------------------------------------------------------------------------ 2002 [*] ---- 1Q [*] 2Q [*] 3Q [*] 4Q [*] ------------------------------------------------------------------------------ Total 2002 [*] ------------------------------------------------------------------------------ 2003 [*] ---- 1Q [*] 2Q [*] 3Q [*] 4Q [*] ------------------------------------------------------------------------------ Total 2003 [*] ------------------------------------------------------------------------------ ------------------------------------------------------------------------------ Maximum Total [*] ------------------------------------------------------------------------------ Portions of this exhibit marked by [*] have been omitted pursuant to a request for confidential treatmentphrase. (c) Four 15-second WB20 promos shall be broadcast within every Game broadcast on television and/or cable. 75% of these promos will be used to promote specific prime-time programming of The foregoing notwithstandingWB. (d) Station shall sponsor/brand one in-Game segment during each broadcast. (e.g. Dunk of the Game). Station sponsorship identifications will include language substantially in the form “Brought to you by WB20, NBC Sportsyour home for (name of WB network series), airing (day) at (time)”, as appropriate for the time and the audience. (e) Station shall require Pistons to provide one WB20/The WB in-arena or video interactive promotion subject to the approval of The WB during home Games. In the event that Pistons, instead of the Station, provide the promotions, Station will provide all Piston-provided promotions to The WB for approval and The WB will approve at least one. It will not be necessary for Station to produce said promotion itself. Station promotional identifications will include language substantially in the form “Brought to you by WB20, your home for (name of WB network series), airing (day) at (time)”, as appropriate for the time and the audience; provided that failure by Pistons not caused by Station to include said language shall not be a terminable breach of this Agreement. It is understood that Station and Pistons may be unable to include language of the form required above. This shall be taken into account by The WB during the approval process. (f) WB20 station promos shall be exhibited on the Palace LED screen above the scoreboard during home Games. These promos will be used to promote specific prime-time programming of The WB. (g) WB20 station promos shall be exhibited on PalaceVision throughout the arena on Game nights. Any promos whose content is under the control of WB20 will be used to promote specific prime-time programming of The WB. It is understood that Station and Pistons may be unable to include the specific language required above and that policies for the use of PalaceVision may render this commitment impossible to fulfill. The WB shall consider in good faith accepting variations from this requirement. If no such variation is accepted by The WB or able to be offered, Station shall substitute a commitment of equal value, which shall be subject to the approval of The WB. (h) Station shall require Pistons to include the WB20 logo, as attached, in its sole discretion, reserves all Pistons newspaper advertisements relating to game broadcasts on WB20 throughout the right to determine which specific Total Sports' Representational Events Coverage will be entitled to Promotion. Without limiting the generality of the foregoing, it is agreed that season. (i) NBC Sports If signage placement is permitted by Pistons, under the Pistons agreement with WB20 or otherwise, WB20/The WB signage shall be placed on concession-stand televisions and other venues throughout the arena. This signage will not provide Promotion be used for any Total Sports' Representational Events Coverage objectives related to the Olympics promotion of the prime-time programming of The WB as determined by The WB, taking into account the fact that this signage may only be able to be changed once or twice a season. The WB will assist in the creative direction of the signage, and all materials shall be subject to the approval of The WB. The WB will reimburse Station for half of all direct out-of-pocket costs associated with the production of these prime-time programming-focused branded materials, if approved by The WB. (iij) NBC Sports does Station shall require Pistons to promote WB20 and The WB during Pistons radio advertising for Games that will be broadcast on Station. Said promotion shall be substantially in the form “WB 20, your home for (name of WB network series).” If possible and where time permits, said promotion shall be substantially in the form “▇▇▇▇, ▇▇▇▇▇▇▇’s WB, your home for (name of WB network series) airing (day) at (time)” as appropriate for the time and audience. (k) WB20 shall be promoted by means of audio drop-ins within Games being broadcast on local radio. 50% of these audio drop-ins will be used to promote specific prime-time programming of The WB. (l) WB20 shall be promoted by means of cable drop-ins within Games being telecast on cable. To the extent that WB20 is ever permitted to use these cable drop-ins for promotion of specific prime-time programming of The WB, 50% of these cable drop-ins will be used to promote specific prime-time programming of The WB. It is understood that, as of the date of this agreement, WB20 is not presently intend permitted to cover fishing use these cable drop-ins for that purpose. (m) WB20 shall be promoted on the board at DTE by means of a :30 WB block spot or other :30 WB episodic spot to be changed out in accordance with the schedule set by Pistons. The choice of :30 spot should be based upon the schedule of the DTE events or and the priorities outlined in the Week at a Glance. It is understood by The WB that, as the result of matters beyond the control of Station, it may be necessary to use WB image spots rather than specific episodic spots in fulfillment of this requirement. (n) Station shall use its best efforts to promote, to the extent possible, specific prime-time programming of The WB on the LED Marquee Signage outside the area, on each Game-day. (o) Station shall sponsor the Pistons Kids Club. The sponsorship announcement will include language substantially in the form “Brought to you by WB20, your home for (name of WB network series), airing (day) at (time)”, as appropriate for the time and the audience of children. (p) Station shall sponsor three Game-day give-away promotions. Two of these promotions will be used to promote Total Sports' Representational Events Coverage related to fishing events.specific prime-time programming of The WB (e.