Proprietary Rights and Restrictions. DoubleClick is the exclusive ----------------------------------- supplier of the DART Service and the exclusive owner of all right, title and interest in and to the System, all software, databases and other aspects and technologies related to the System and DART Service, including the System, and any enhancements thereto. AltaVista shall not use the System or any data thereby provided except pursuant to the limited rights expressly granted in this Agreement. AltaVista shall use the System only in accordance with reference manuals to be supplied by DoubleClick and only in accordance with DoubleClick's standard security procedures, as posted on the DoubleClick Web site or otherwise provided to AltaVista. AltaVista has the sole and exclusive right to use all data derived by its use of the DART Service, for any purpose related to AltaVista's business with Advertisers, provided that DoubleClick may use and disclose the User data (other than personally-identifiable information) derived from AltaVista's use of the DART Service pursuant to this Agreement only (i) for DoubleClick's reporting purposes (consisting of the compilation of aggregated statistics about the DART Service (e.g., the aggregate number of ads delivered) that may subsequently be provided to customers, potential customers and disclosed to the general public; (ii) if required by court order, law, or governmental agency (including but not limited to, the Securities and Exchange Commission); and (iii) to the extent necessary to integrate operation and management of the Services for the Web Site within the operation and management of the DART Service by DoubleClick for all its customers and otherwise for the DoubleClick Network.
Appears in 2 contracts
Sources: Advertising Services Agreement (Altavista Co), Advertising Services Agreement (Altavista Co)
Proprietary Rights and Restrictions. DoubleClick is the exclusive ----------------------------------- supplier of the DART Service and the exclusive owner of all right, title and interest in and to the System, all software, databases and other aspects and technologies related to the System and DART Service, including the System, and any enhancements thereto. AltaVista shall not use the System or any data thereby provided except pursuant to the limited rights expressly granted in this Agreement. AltaVista shall use the System only in accordance with reference manuals to be supplied by DoubleClick and only in accordance with DoubleClick's standard security procedures, as posted on the DoubleClick Web site or otherwise provided to AltaVista. AltaVista has the sole and exclusive right to use all data derived by its use of the DART Service, for any purpose related to AltaVista's business with Advertisers, provided that DoubleClick may use and disclose the User data (other than personally-identifiable information) derived from AltaVista's use of the DART Service pursuant to this Agreement only (i) for DoubleClick's reporting purposes (consisting of the compilation of aggregated statistics about the DART Service (e.g., the aggregate number of ads delivered) that may subsequently be provided to customers, potential customers and disclosed to the general public; (ii) if required by court order, law, or governmental agency (including but not limited to, the Securities and Exchange Commission); and (iii) to the extent necessary to integrate operation and management of the Services for the Web Site within the operation and management of the DART Service by DoubleClick for all its customers and otherwise for the DoubleClick Network.
Appears in 1 contract