Common use of Public Relations Services Clause in Contracts

Public Relations Services. Communication management services that use publicity and other forms of promotion to educate and influence the feelings, opinions, and beliefs about the Customer, its products or services, or about the value of the product or service or the activities of the Customer to buyers, prospects, or other stakeholders. Awarded Contractor(s) may provide services related but not limited to strategic development and execution of public relations campaigns, media relations, and community relations and outreach; maintain contact databases; create public meeting awareness; event planning; manage communications with media, stakeholders, and the public; create content for branding, media advisories, speeches, press releases, press kits, articles, briefings, scripts, and Public Service Announcements (PSAs); and other related Public Relations Services to reach a defined target audience or target market.