Purpose of Quality Control. It is the intent of the parties hereto to establish, through the performance of this Agreement, prestige and goodwill and recognition in the minds of the public with respect to the Trademark and, therefore, it is of great importance to each party that high standards and reputation be established in the Trademark and maintained in the manufacture and sale of the Licensed Products. Accordingly, all items of Licensed Products manufactured by or on behalf of the Licensee shall be of high quality and high workmanship. Neither party shall knowingly take any action which damages the reputation of the other party or which diminishes and/or tarnished the image and/or reputation of the Trademark.
Appears in 2 contracts
Sources: License Agreement (Blue Holdings, Inc.), License Agreement (Blue Holdings, Inc.)