Rate Base. AARP The Magazine is a member of the Alliance for Audited Media (AAM, formerly ABC). The annual rate base guarantee is based on AAM’s reported circulation averaged over the calendar year in which advertising is placed. AARP The Magazine guarantees circulation to national advertisers by brand; circulation for regional advertisers is not guaranteed. In the event that the audited twelve (12) month average circulation does not meet the guaranteed rate base, AARP The Magazine shall grant rebates to the impacted advertisers. Rebates will be offered in the form of space credit only, to be used within six (6) months of issuance. Rebates will be calculated based on the difference between the total rate base on the annual rate card and AAM’s audited statement for the twelve (12) month average. Rebates will only be issued if the total audited circulation is lower than the stated rate base by two percent (2%) or more.
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Sources: Advertising Agreement, Advertising Agreement, Advertising Agreement