Common use of Restricted Ad Categories and Guidelines Clause in Contracts

Restricted Ad Categories and Guidelines. A. Alcoholic Beverages: Media Company will accept advertising for alcoholic beverages as long as it meets country-specific guidelines. B. Gambling: Any advertisement promoting any form of gambling or casino play (a) may not depict actual money; and (b) may promote a Web site only if and to the extent such Web site does not permit actual gambling and/or link to a site at which actual gambling may be conducted. Scheduling restrictions may occur. C. Contests or Sweepstakes: Any advertisement promoting any contest or sweepstakes must be submitted to Media Company together with all applicable contest and/or sweepstakes rules. D. Motion Pictures: Any advertisement promoting a motion picture must adhere to local rules – for example, US advertising must include a visual graphic indicating the MPAA rating for the film. Advertisements promoting motion pictures rated something equivalent to the MPAA NC-17 rating will be considered on a case-by-case basis, and, if accepted, will likely be subject to scheduling restrictions at Media Company’s discretion. Motion pictures rated something equivalent to R and those Not Yet Rated will be restricted to content where we reasonably believe the majority of viewers are expected to be at least 17 years old or older.