Common use of Restrictions on License Clause in Contracts

Restrictions on License. Licensee agrees that it is of the essence of this Agreement that, without the specific written consent of Licensor, or except as otherwise set forth herein: (a) the license granted hereunder may not be assigned, licensed or sublicensed, co-branded or sub-distributed in whole or in part; (b) no Included Program may be delivered, transmitted, exhibited or otherwise shown to anyone other than for Personal Use and otherwise in accordance with Section 2 of the Principal Terms; (c) no Included Program may be delivered, transmitted or exhibited by Viral Distribution or otherwise other than as expressly set forth herein; (d) no person or entity shall be authorized by Licensee to do any of the acts forbidden herein; and (e) Licensee shall not have the right to transmit, exhibit or deliver the Included Programs in an up-converted or analogous format or in a down-converted format.