Sales Effort. Inverness shall use commercially reasonable efforts to launch, promote, develop a demand for the HIV Barrel Product, and to Exploit the HIV Barrel Products to the markets for which regulatory approvals have been obtained throughout the applicable territory and perform such responsibilities diligently, with the objective of maximizing the sales potential of those products and promoting the benefits thereof in the most commercially beneficial manner.
Appears in 2 contracts
Sources: Hiv Barrel License, Marketing and Distribution Agreement (Chembio Diagnostics, Inc.), Hiv Barrel License, Marketing and Distribution Agreement (StatSure Diagnostic Systems, Inc.)
Sales Effort. Inverness shall use commercially reasonable efforts to launch, promote, develop a demand for the HIV Barrel Cassette Product, and to Exploit the HIV Barrel Cassette Products to the markets for which regulatory approvals have been obtained throughout in the applicable territory United States and perform such responsibilities diligently, with the objective of maximizing the sales potential of those products and promoting the benefits thereof in the most commercially beneficial manner.
Appears in 1 contract
Sources: Hiv Cassette License, Marketing and Distribution Agreement (Chembio Diagnostics, Inc.)