Common use of SERVICES PROVIDED OR OBTAINED AT MOST FAVORED Clause in Contracts

SERVICES PROVIDED OR OBTAINED AT MOST FAVORED. OR FAVORABLE ---------------------------------------------------------- RATES*: (* Plus ODC reasonable, out-of-pocket costs in obtaining services and ----- management fee where there is dedicated management.) . ADVERTISING & PROMOTION: Advertising and promotion at most favored rates ----------------------- applicable to comparable volumes of air time on ODC affiliated television networks, including unoccupied air time on Venevision, Chilevision, Caracol, Rock & Pop and Caribbean Communications Network. Use of available vehicles for cross-promotion of services between media properties and the Company, including cross-promotion via references to the Company Interactive Services on television programs. For example: . ODC will make best commercially reasonable efforts to obtain from Galaxy Latin America, unoccupied advertising space to promote the Company in its programming line up. In addition, ODC will make best commercially reasonable efforts to obtain rights from GLA to promote the Company service in DIRECTV's electronic programming grid. . ODC will also make best commercially reasonable efforts to obtain product placement in country specific programming through its affiliated programming properties in Latin America, including the channels of the ▇▇▇▇▇▇▇▇ Television group, Clase, I-Sat, Space, Infinito, Uniseries, and Jupiter. . ODC will provide the Company with cross promotion and advertising in ▇▇▇▇▇▇▇▇▇▇.▇▇▇, the web site of Venevision. . ODC will make best commercially reasonable efforts to obtain from Imagen Satelital, promotion through its affiliated channels, with the Company as its exclusive online service. . ODC will make its best commercially reasonable efforts to obtain from Panamco marketing, promotion and distribution in connection with Coca-Cola products in the Territory.