Common use of Standards of Quality Clause in Contracts

Standards of Quality. The Licensed Merchandise and any expression by Licensee, directly or indirectly, which by its nature conveys to others the existence of a relationship between Licensee and the Trademarks or the Licensed Merchandise (including, without limitation, all packaging, labeling, fixturing, advertising, point of sale and sales promotion materials and product literature (any such expression is herein referred to as “Trademark Use Materials”) shall be of a quality, style, appearance, distinctiveness and quality which shall be materially consistent with Licensee’s private brand merchandise of a similar price and taste level and shall in all respects (including, without limitation, the manufacture, sale, marketing and advertising) be in accordance with all of the terms and provisions of this Agreement, with all applicable laws, rules and regulations and with any approval decision made by Licensor, shall not materially and adversely affect any rights of ownership of Licensor in the Trademarks and shall not materially derogate or detract from the repute of Licensor or the Trademarks.