Common use of Support Level Clause in Contracts

Support Level. Boeing will make available to Buyer up to [Confidential Treatment Requested] for Buyer's marketing communications programs. Programs include marketing research; tourism development; corporate identity; direct marketing; video tape, film or still photography requirements; planning, design and production of collateral materials; management of promotion programs; and advertising campaigns. The intent of this funding program is to encourage the use of the Aircraft benefits in support of Buyer's marketing communications programs, as Boeing and Buyer mutually agree. Prior to any funds being disbursed, Boeing and Buyer will meet to mutually agree on the marketing communications programs related to Buyer's introduction and operation of the Aircraft. Boeing's obligation to provide the support will commence at the time the purchase of the Aircraft becomes firm (not subject to cancellation by either party) and will terminate 2 years from the date the first Aircraft is delivered to Buyer. There will be no cash payments or other support in lieu thereof.