Survey Design. As part of this task, the ETC Institute team will conduct an assessment of the survey design in the context of the data requirements for the project. The reliability of the principal travel model statistics (e.g., trip generation rates) is a key project data requirement. The assessment of different sampling plans will also take into account the needs of data being collected to support other regional planning needs. ETC Institute will work with WAMPO staff in assessing the anticipated impact that different designs will have on the accuracy of the data collected and the response rate. The household survey questionnaire and travel diary will be structured and worded to allow participants to answer the questions easily. The survey will be formatted in a manner that allows for coding, checking, and data entry functions to be performed easily. Survey procedures and materials will be crafted to "fit" the local context. The survey will be designed to meet the following specifications: ο Survey Type: The survey will be designed to collect trip data from a representative sample of households in the WAMPO region and in any defined sub-area. This will include data on the number, mode, length, duration, and purpose, for all trips taken by all members of participating households. Basic household information, as well as demographic and socioeconomic data will also be collected for each household that participates in the survey. The survey will be conducted for one 24-hour period on an average, non-holiday weekday when local K-12 schools and colleges are in session. The survey will not be conducted on a day with unseasonable weather that affects normal driving habits of residents.
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Sources: Professional Services, Professional Services