The Marks. The Hotel grants Reseller a non-exclusive, royalty- free, limited licence, with the ability to sub-licence to Affiliates on the same terms, to use its trade names, logos and other trade marks and service marks (the "Marks") solely in connection with the transactions contemplated by this Agreement. Reseller shall not and shall procure that Affiliates shall not, use any Marks in any manner that could reasonably be expected to have an adverse impact on the goodwill attached to such Marks or the corporate image of the Hotel and/or the Group. If determined, in the Hotel's sole discretion, that any of the Marks are being used in such a manner, the Hotel shall have the right to request that Reseller immediately cease or otherwise modify any particular use and Reseller shall, and shall procure that the Affiliates shall, promptly comply with such request.
Appears in 2 contracts
Sources: Reseller Agreement, Reseller Agreement