Common use of Traffic and Reach Clause in Contracts

Traffic and Reach. All pages generated and delivered within the Co-Branded Channels, the Netscape Branded Search Service and Directory Service Pages shall be deemed Netscape traffic. Excite agrees that for the purpose of third party industry measurement metrics (such as * and * ), the traffic (i.e., page-views) within the aforementioned areas will be exclusively attributable to Netscape. Excite and Netscape agree that, for their respective purposes and for the purpose of third party industry measurement metrics (such as * and * ), the audience * and * within the aforementioned areas will be * to * parties. Netscape and Excite will make good faith efforts to obtain the consent of third party industry measurement firms and will * to * audience * and * to * for * Pages and * Channel pages.

Traffic and Reach. All pages generated and delivered within the Co-Branded Channels, the Netscape Branded Search Service and Directory Service Pages shall be deemed Netscape traffic. Excite agrees that for the purpose of third party industry measurement metrics (such as * and * *), the traffic (i.e., page-views) within the aforementioned areas will be exclusively attributable to Netscape. Excite and Netscape agree that, for their respective purposes and for the purpose of third party industry measurement metrics (such as * and * *), the audience * and * within the aforementioned areas will be * to * parties. Netscape and Excite will make good faith efforts to obtain the consent of third party industry measurement firms and will * to * audience * and * to * for * Pages and * Channel pages.