Common use of TRAFFIC FLOW Clause in Contracts

TRAFFIC FLOW. MP will take commercially reasonable efforts to ------------ ensure that AOL traffic is either kept within the Affiliated MP Site or is channeled back into the AOL Network (with the exception of advertising links sold and implemented pursuant to the Agreement) through a "return to AOL" button at checkout, the "back" button on an Internet browser, and/or the AOL control bar. In the event that AOL points to the Co-Branded Entry Page or any other MP Interactive Site or otherwise delivers traffic to such site hereunder, MP will channel back to the AOL Network from such site, whether through a particular pointer or link, the "back" button on an Internet browser, the closing of an active window, or any other return mechanism. "[***] CONFIDENTIAL TREATMENT REQUESTED. OMITTED PORTIONS FILED SEPARATELY WITH THE SECURITIES AND EXCHANGE COMMISSION]"