Usage Standards. 4.1 Licensee acknowledges that the purpose of the Q Marks is to create a recognizable and distinguishable brand franchise that embodies the core values of the program. Because the Q Marks were designed to solidly convey these elements, proper and consistent usage is required to ensure their effectiveness. 4.2 CQI will issue to Licensee, and Licensee will follow, a style guide containing exact graphics and usage requirements for the Q Marks. The style guide may be modified by CQI from time to time in its sole discretion upon at least 30 days’ prior written notice to Licensee.
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Sources: Licensing Agreement, Licensing Agreement