Common use of Usage Tracking Clause in Contracts

Usage Tracking. (a) Starwave will track traffic in the News Products and shall provide ongoing access to reports on such traffic to ABC. (b) Starwave shall from time to time promptly deliver to ABC upon ABC's request, the names, addresses and other identifying information of users of the News Products who complete merchandise, advertising, promotional or subscription transactions over the News Products. (c) The parties shall have the right to use all data provided by Starwave under subsections (a) or (b) above in any manner, subject to a mutually agreed privacy policy and credit policy. All such data shall be owned by the Partnership. Each party agrees that during the term it shall not provide such data to any third party, except as may be mutually agreed. (d) Starwave acknowledges and agrees that the News Products may contain registration forms and/or questionnaires for users to complete in connection with contests, promotions or other features of the News Products. Starwave acknowledges and agrees that such information shall be solely owned by the Partnership and may be used for either party's and its respective Affiliates' business purposes, but may not be provided to any third party (except advertisers), except as may be mutually agreed.