Common use of Use of Licensed Trademarks Clause in Contracts

Use of Licensed Trademarks. Each of the Parties acknowledges and agrees that the trademarks, service marks, certification marks, collective marks, logos, symbols, slogans, trade dress, trade names (including social network user account names), corporate names, domain names, other source or business identifiers (and all translations, adaptations, derivations and combinations of the foregoing) of the Company and its Affiliates, together with all of the goodwill of the business associated with each of the foregoing (the “Trademarks”), represents the valuable goodwill and reputation of the Company or its Affiliates and serves as an indicator of a high quality of healthcare and related services offered by the Company or its Affiliates. Each of the Parties acknowledges and agrees that it is of great importance that these high standards and reputations be maintained. Accordingly, each party agrees that all use of the Trademarks of the Company and all services provided in connection with such Trademarks by itself or by its Affiliates, ACOs or Subsidiaries will (i) be of high quality in keeping with the reputation of each Party, and (ii) comply with all applicable Laws, standards and requirements, including standards set by the Company from time to time. No Party will or will permit any of its Affiliates, ACOs or Subsidiaries to, either during or subsequent to the term of this Agreement, use, advertise, promote or register any certification mark, trademark, service mark, trade name, insignia, logo or other mark that is confusingly similar to or a colorable imitation of any of the Trademarks.