Common use of Use of Store Name Clause in Contracts

Use of Store Name. SHAS shall operate, and authorize Franchisees to operate, the Stores only under the Store Names written in styles and typefaces and accompanied by logos and symbols only as specifically authorized by Sears in writing. Sears hereby approves the logos used by SHAS as of the Effective Date. SHAS shall use the full Store Name on all stationery, business cards, signage, sales receipts, vehicles for Store use, Store fronts, advertising and correspondence with or to customers and potential customers of the Store unless otherwise authorized by Sears in writing. SHAS may use any of the Store Names (but not the SEARS Service ▇▇▇▇ alone) as SHAS’s company name or fictitious business name on checks, check blanks and bank accounts used solely for the operation of the Stores. Notwithstanding the foregoing, SHAS may use the SEARS Service ▇▇▇▇ alone (i.e., not as part of a Store Name) as an abbreviated version of the Store Name only on the primary signage-outside the Store and the inventory of in-store signage and point of purchase material in the possession of SHAS or Franchisees on the Effective Date, provided, however, that SHAS shall post, and shall require Franchisees to post, signs as required by Section 3.1(b) below.

Use of Store Name. SHAS ▇▇▇▇ shall operate, and authorize Dealers and Franchisees to operate, the Stores only under the Store Names written in styles and typefaces and accompanied by logos and symbols only as specifically authorized by Sears in writing. Sears hereby approves the logos used by SHAS ▇▇▇▇ as of the Effective Date. SHAS ▇▇▇▇ shall use the full Store Name on all stationery, business cards, signage, sales receipts, vehicles for Store use, Store fronts, advertising and correspondence with or to customers and potential customers of the Store unless otherwise authorized by Sears in writing. SHAS ▇▇▇▇ may use any of the Store Names (but not the SEARS Service ▇▇▇▇ alone) as SHAS’s ▇▇▇▇’▇ company name or fictitious business name on checks, check blanks and bank accounts used solely for the operation of the Stores. Notwithstanding the foregoing, SHAS ▇▇▇▇ may use the SEARS Service ▇▇▇▇ alone (i.e., not as part of a Store Name) as an abbreviated version of the Store Name only on the primary signage-outside the Store and the inventory of in-store signage and point of purchase material in the possession of SHAS ▇▇▇▇, Dealers or Franchisees on the Effective Date, provided, however, that SHAS ▇▇▇▇ shall post, and shall require Dealers and Franchisees to post, signs as required by Section 3.1(b) below.

Use of Store Name. SHAS Outlet Stores shall operate, and authorize Dealers and Franchisees to operate, the Stores only under the Store Names Name written in styles and typefaces and accompanied by logos and symbols only as specifically authorized by Sears in writing. Sears hereby approves the logos used by SHAS Outlet Stores as of the Effective Date. SHAS Outlet Stores shall use the full Store Name on all stationery, business cards, signage, sales receipts, vehicles for Store use, Store fronts, advertising and correspondence with or to customers and potential customers of the Store unless otherwise authorized by Sears in writing. SHAS Outlet Stores may use any of the Store Names (but not the SEARS Service ▇▇▇▇ alone) as SHAS’s Outlet Stores’ company name or fictitious business name on checks, check blanks and bank accounts used solely for the operation of the Stores. Notwithstanding the foregoing, SHAS Outlet Stores may use the SEARS Service ▇▇▇▇ alone (i.e., not as part of a Store Name) as an abbreviated version of the Store Name only on the primary signage-outside the Store and the inventory of in-store signage and point of purchase material in the possession of SHAS Outlet Stores, Dealers or Franchisees on the Effective Date, provided, however, that SHAS Outlet Stores shall post, and shall require Dealers and Franchisees to post, signs as required by Section 3.1(b) below.”