THE BOSTON BEER COMPANY, INC. EMPLOYMENT AGREEMENT

Exhibit 10.3

THE BOSTON BEER COMPANY, INC.

EMPLOYMENT AGREEMENT

THIS AGREEMENT is entered into by and between THE BOSTON BEER COMPANY, INC., a Massachusetts corporation with its principal place of business at ▇▇▇ ▇▇▇▇▇▇ ▇▇▇▇▇▇ ▇▇▇▇▇, ▇▇▇▇▇ ▇▇▇, ▇▇▇▇▇▇, ▇▇▇▇▇▇▇▇▇▇▇▇▇ ▇▇▇▇▇ (“Parent”), for itself and on behalf of all of its subsidiaries and affiliates, including but not limited to Boston Beer Corporation, Off Centered Way, LLC, American Craft Brewery LLC, Angry Orchard Cider Company LLC, and A&S Brewing Collaborative LLC (collectively, the “Company”), on the one hand, and ▇▇▇▇▇▇ ▇. ▇▇▇▇▇▇▇▇▇ III, an executive employee of the Company (“▇▇. ▇▇▇▇▇▇▇▇▇” or “you”), on the other, effective as of July 3, 2019 (the “Effective Date”).

This Agreement is being entered into between ▇▇. ▇▇▇▇▇▇▇▇▇ and Parent in connection with the acquisition by Parent of all of ▇▇. ▇▇▇▇▇▇▇▇▇’▇ beneficial interests in Off Centered Way LLC, a Delaware limited liability company (“OCW”), of which he is a founder and principal owner (the “Acquisition”).

In consideration of the employment of ▇▇. ▇▇▇▇▇▇▇▇▇ by the Company, ▇▇. ▇▇▇▇▇▇▇▇▇’▇ eligibility to participate in the Company’s Employee Equity Incentive Plan as set forth therein, the training provided to ▇▇. ▇▇▇▇▇▇▇▇▇, and for other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, ▇▇. ▇▇▇▇▇▇▇▇▇ hereby agrees with the Company as follows:

1. Employment and Term. The Company hereby agrees to employ ▇▇. ▇▇▇▇▇▇▇▇▇, and ▇▇. ▇▇▇▇▇▇▇▇▇ hereby accepts employment by the Company, reporting directly to the Company’s Chief Executive Officer, on the terms and conditions hereinafter set forth. ▇▇. ▇▇▇▇▇▇▇▇▇’▇ term of employment by the Company under this Agreement (the “Term”) shall commence on the Effective Date and end on the date on which the term of employment is terminated in accordance with Section 7.

2. Duties.

(a) ▇▇. ▇▇▇▇▇▇▇▇▇ shall initially have overall responsibility for managing the Company’s Dogfish Head brand family and integrating such brand family into the Company’s brand portfolio and product innovation. As such, ▇▇. ▇▇▇▇▇▇▇▇▇’▇ title shall initially be “Founder and ▇▇▇▇▇▇, Dogfish Head Brewery.” In his capacity of Founder and ▇▇▇▇▇▇, Dogfish Head Brewery, ▇▇. ▇▇▇▇▇▇▇▇▇ will perform duties and responsibilities that are commensurate with that position and such other duties as may be assigned to him from time to time by the Chief Executive Officer.

(b) If so elected, ▇▇. ▇▇▇▇▇▇▇▇▇ agrees to serve on Parent’s Board of Directors (the “Board”) and to perform the duties expected of a director of a public company. It is anticipated that ▇▇. ▇▇▇▇▇▇▇▇▇ will be elected to the Board as a Class B Director not later than Parent’s 2020 Annual Meeting. By his signature hereunder, C. ▇▇▇▇▇ ▇▇▇▇ (“▇▇. ▇▇▇▇”), the sole holder of the Parent’s issued and outstanding Class B Common Stock, agrees to elect ▇▇. ▇▇▇▇▇▇▇▇▇ as a Class B Director annually at each of the Parent’s Annual Meetings in the years 2020 through 2029, on

1

the condition that ▇▇. ▇▇▇▇▇▇▇▇▇ is then still an employee of the Company. ▇▇. ▇▇▇▇▇▇▇▇▇ agrees to resign as a Class B Director upon the termination of his employment with the Company, if so requested by ▇▇. ▇▇▇▇. Until he is elected to the Board, ▇▇. ▇▇▇▇▇▇▇▇▇ will have “observer” rights to attend all scheduled and unscheduled, physical and telephonic Board meetings and will receive notice of same at the same time and by the same method as the members of the Board.

(c) For so long as he is employed by the Company, except as otherwise provided herein, ▇▇. ▇▇▇▇▇▇▇▇▇ shall devote himself to the affairs of the Company on a full business time basis and shall not engage in any other business activities, which, either singly or in the aggregate, materially interfere with his duties to the Company. ▇▇. ▇▇▇▇▇▇▇▇▇ agrees to perform his duties diligently, competently and in the best interests of the Company.

(d) ▇▇. ▇▇▇▇▇▇▇▇▇ acknowledges and agrees that he is deemed by Parent to be an “officer” of Parent and, accordingly, he is subject to the provisions of Section 16 of the Securities Exchange Act of 1934, as amended. In addition, ▇▇. ▇▇▇▇▇▇▇▇▇ acknowledges and agrees that he is an “affiliate” and subject to the requirements of Rule 144 promulgated under the Securities Act of 1933, as amended, and the Parent’s Directors & Officers Open Trading Window Policy.

(e) Notwithstanding the provisions of paragraph (d) above, the Company specifically agrees that ▇▇. ▇▇▇▇▇▇▇▇▇ may spend up to ten percent (10%) of his business time pursuing the exploitation of the international production and distribution of the Dogfish Head brand family, in accordance with the License Agreement entered into between one of his affiliates and Dogfish Head Marketing LLC on May 8, 2019 (the “License”).

(f) Beginning October 1, 2019, ▇▇. ▇▇▇▇▇▇▇▇▇ is expected to spend up to thirty percent (30%) of his business time at the Company’s offices located at ▇▇▇ ▇▇▇▇▇▇ ▇▇▇▇▇▇ ▇▇▇▇▇, ▇▇▇▇▇ ▇▇▇, ▇▇▇▇▇▇, ▇▇▇▇▇▇▇▇▇▇▇▇▇ ▇▇▇▇▇.

3. Compensation.

(a) In consideration for the performance by ▇▇. ▇▇▇▇▇▇▇▇▇ of his duties hereunder, the Company shall pay to ▇▇. ▇▇▇▇▇▇▇▇▇ such compensation as may be approved from time to time by the Board and the Board’s Compensation Committee (the “Compensation Committee”), which ▇▇. ▇▇▇▇▇▇▇▇▇ agrees to accept in full payment for his services. ▇▇. ▇▇▇▇▇▇▇▇▇ shall also be entitled to participate in such employee incentive programs as shall be adopted from time to time by the Company for its employees generally, subject to such eligibility requirements and other restrictions and limitations contained in such programs. Such compensation shall include an annual salary, paid to ▇▇. ▇▇▇▇▇▇▇▇▇ in accordance with the Company’s usual payroll practices (the “Base Salary”), and such annual bonus as the Company, in its sole discretion, elects to pay ▇▇. ▇▇▇▇▇▇▇▇▇, if any.

(b) Until subsequently adjusted by the Compensation Committee, ▇▇. ▇▇▇▇▇▇▇▇▇’▇ base salary shall be at the annual rate of $427,450.00 and his target bonus for 2019 shall be one hundred percent (100%) of his base salary. The actual bonus to be paid to ▇▇. ▇▇▇▇▇▇▇▇▇ for 2019 shall be determined by the Compensation Committee at the Committee’s February 2020 meeting, based on its assessment of Company 2019 performance and the bonus structure approved by the Committee at its February 2019 meeting which includes that a participant may receive up to two hundred fifty percent (250%) of target payout for overachievement under the bonus program.

2

(c) ▇▇. ▇▇▇▇▇▇▇▇▇ understands that any long-term equity grants under the Company’s Employee Equity Incentive Plan are subject to the discretion of the Compensation Committee and the Board.

(d) ▇▇. ▇▇▇▇▇▇▇▇▇ understands that he is not entitled to additional compensation for service on the Board.

4. Employee Benefits; Fringe Benefits and Perquisites.

(a) Benefits. ▇▇. ▇▇▇▇▇▇▇▇▇ shall be entitled to participate in such health, group insurance, welfare, pension, and other employee benefit plans, programs, and arrangements as are made generally available from time to time to other employees of the Company, subject to ▇▇. ▇▇▇▇▇▇▇▇▇’▇ satisfaction of all applicable eligibility conditions of such plans, programs, and arrangements. Nothing herein shall be construed to limit the Company’s ability to amend or terminate any employee benefit plan or program in its sole discretion.

(b) Fringe Benefits; Perquisites. During the Term, ▇▇. ▇▇▇▇▇▇▇▇▇ shall be entitled to participate in all fringe benefits and perquisites made available to other employees of the Company, subject to ▇▇. ▇▇▇▇▇▇▇▇▇’ satisfaction of all applicable eligibility conditions to receive such fringe benefits and perquisites.

(c) Vacation. During the Term, ▇▇. ▇▇▇▇▇▇▇▇▇ shall be entitled to paid time off in accordance with the Company’s PTO policy, as from time to time in effect. For purposes of such policy, ▇▇. ▇▇▇▇▇▇▇▇▇ shall be credited with his time as an employee of OCW or any of its affiliates.

(d) Controlling Document. To the extent there is any inconsistency between the terms of this Agreement and the terms of any plan or program under which compensation or benefits are provided hereunder, this Agreement shall control to the extent legally permissible. Otherwise, ▇▇. ▇▇▇▇▇▇▇▇▇ shall be subject to the terms, conditions and provisions of the Company’s plans and programs, as applicable.

5. Proprietary Information. ▇▇. ▇▇▇▇▇▇▇▇▇ hereby acknowledges that the techniques, recipes, formulas, programs, processes, methods, technology, designs and production, distribution, business and marketing plans, business methods and manuals, sales techniques and strategies, financial data, training methods and materials, pricing programs, customer information, contracts or other arrangements, and any other information of value to the Company that is not generally known to the public or the Company’s competitors (collectively, “Proprietary Information”), including any such information developed by ▇▇. ▇▇▇▇▇▇▇▇▇ during the course of his employment with the Company, are of a confidential and secret character, of great value and propriety to the Company. The Company shall give or continue to give ▇▇. ▇▇▇▇▇▇▇▇▇ access to the foregoing categories of Proprietary Information as appropriate and necessary to ▇▇. ▇▇▇▇▇▇▇▇▇’▇ job duties, so long as ▇▇. ▇▇▇▇▇▇▇▇▇ continues to provide services to the Company, and permit ▇▇. ▇▇▇▇▇▇▇▇▇ to work thereon and become familiar therewith to whatever extent the Company in its sole discretion determines. ▇▇. ▇▇▇▇▇▇▇▇▇ agrees that, without the prior written

3

consent of the Company, he shall not, during his employment with the Company or at any time thereafter, divulge to anyone or use to his benefit or to the benefit of any other person or entity, any Proprietary Information, unless such Proprietary Information shall be in the public domain in a reasonably integrated form through no fault of ▇▇. ▇▇▇▇▇▇▇▇▇. ▇▇. ▇▇▇▇▇▇▇▇▇ further agrees (i) to take all reasonable precautions to protect from loss or disclosure all documents supplied to ▇▇. ▇▇▇▇▇▇▇▇▇ by the Company and all documents, notebooks, materials and other data relating to any work performed by ▇▇. ▇▇▇▇▇▇▇▇▇ or others relating to or containing the Proprietary Information, (ii) not to make any copies of any of these documents, notebooks, materials and data, without the prior written permission of the Company, and (iii) upon termination for whatever reason of ▇▇. ▇▇▇▇▇▇▇▇▇’▇ employment with the Company, or at any other time as requested by the Company, to deliver these documents, notebooks, materials and data forthwith to the Company, and to delete any copies of electronic information that may remain in ▇▇. ▇▇▇▇▇▇▇▇▇’▇ possession after the provision of copies thereof to the Company. Proprietary Information includes information in hard copy and electronic formats. The non-use and non-disclosure restrictions set forth herein apply to any and all forms of information transmittal, including transmittal through any and all forms of social media.

6. Covenant Not-to-Compete.

(a) During the period commencing on the date hereof and continuing until the expiration of one (1) year from the date on which ▇▇. ▇▇▇▇▇▇▇▇▇’▇ employment with the Company terminates (the “Restricted Period”), ▇▇. ▇▇▇▇▇▇▇▇▇ shall not, without the prior written consent of the Company, which consent the Company may grant or withhold in its sole discretion, directly or indirectly, for his own account or the account of others, in any geographic areas in which ▇▇. ▇▇▇▇▇▇▇▇▇ provided services to the Company, or about which ▇▇. ▇▇▇▇▇▇▇▇▇ obtained Proprietary Information, during the last two years of his employment by the Company, as an employee, consultant, partner, officer, director or stockholder (other than a holder of less than five percent (5%) of the issued and outstanding stock or other equity securities of an issuer whose securities are publicly traded) engage in the importing, production, marketing, sale or distribution to distributors of any beer, malt beverage, hard cider or product produced by the Company at any time during ▇▇. ▇▇▇▇▇▇▇▇▇’▇ tenure as an employee of the Company (i) which is either produced outside of the United States and imported into the United States or produced within the United States and (ii) which has a wholesale price within twenty-five percent (25%) of the wholesale price of any of the Company’s products, including but not limited to products marketed under the trade names ▇▇▇▇▇▇ ▇▇▇▇▇, TWISTED TEA, ANGRY ORCHARD, TRULY, DOGFISH HEAD and such other trade names as the Company may use to market its products during ▇▇. ▇▇▇▇▇▇▇▇▇’▇ employment with the Company. ▇▇. ▇▇▇▇▇▇▇▇▇ acknowledges that he has read and understands this provision, and that he has agreed to it knowingly and voluntarily, in order to obtain the benefits provided to ▇▇. ▇▇▇▇▇▇▇▇▇ by the Company. Notwithstanding the foregoing, in the event that you breach your fiduciary duty to the Company, and/or you have unlawfully taken, physically or electronically, property belonging to the Company, the Restricted Period shall be twenty-four (24) months from the date of your employment termination.

(b) Notwithstanding the provisions of paragraph (a) above, ▇▇. ▇▇▇▇▇▇▇▇▇ shall not be restricted from exercising his rights under the License. For the avoidance of doubt, even after the termination of this Agreement pursuant to Section 6 or otherwise, ▇▇. ▇▇▇▇▇▇▇▇▇ will not be restricted from manufacturing, distributing, selling, marketing or otherwise exploiting the Dogfish Head brand outside of the United States and Canada, even if such activities constitute competition with the Company.

4

(c) The provisions of paragraph (a) above shall also not restrict the right of ▇▇. ▇▇▇▇▇▇▇▇▇ to manufacture and distribute Dogfish Head brand family products in the United States and Canada, in competition with products in the ▇▇▇▇▇▇ ▇▇▇▇▇ brand family, if ▇▇. ▇▇▇▇▇▇▇▇▇ resigns from the Company and from the Board and reacquires all rights to the Dogfish Head brand family, in connection with a Change of Control of Parent prior to the expiration of twenty-four (24) months from and after the date of this Agreement.

7. Termination. The date upon which this Agreement is terminated pursuant to this Section 7 or otherwise is the “Termination Date”.

(a) Termination upon Death. This Agreement shall terminate automatically upon ▇▇. ▇▇▇▇▇▇▇▇▇’▇ death.

(b) Termination Due to ▇▇. ▇▇▇▇▇▇▇▇▇’▇ Disability. ▇▇. ▇▇▇▇▇▇▇▇▇’▇ employment and the Term shall terminate ten (10) days after the Company gives written notice to ▇▇. ▇▇▇▇▇▇▇▇▇ of the termination of ▇▇. ▇▇▇▇▇▇▇▇▇’▇ employment by the Company due to ▇▇. ▇▇▇▇▇▇▇▇▇’▇ Disability. “Disability” means: (i) ▇▇. ▇▇▇▇▇▇▇▇▇ is unable due to a medically determinable physical or mental condition to perform the essential functions of his position, with or without a reasonable accommodation, for six (6) months in the aggregate during any twelve (12) month period; or (ii) two licensed physicians, at least one of whom is reasonably acceptable to both ▇▇. ▇▇▇▇▇▇▇▇▇ (or ▇▇. ▇▇▇▇▇▇▇▇▇’▇ legal representative) and the Board have certified to the Company in writing that due to a medically determinable physical or mental condition, ▇▇. ▇▇▇▇▇▇▇▇▇ will be unable to perform the essential functions of his position, with or without a reasonable accommodation, for a period of six (6) months in the aggregate during the twelve (12) month period immediately following such certification. Termination of ▇▇. ▇▇▇▇▇▇▇▇▇’▇ employment by the Company due to ▇▇. ▇▇▇▇▇▇▇▇▇’▇ Disability shall constitute a termination without Cause.

(c) Termination for Cause. The Company may at any time, by written notice to ▇▇. ▇▇▇▇▇▇▇▇▇, terminate ▇▇. ▇▇▇▇▇▇▇▇▇’▇ employment hereunder for Cause. For purposes hereof, the term “Cause” shall mean: (i) ▇▇. ▇▇▇▇▇▇▇▇▇’▇ material breach of this Agreement, which, if curable, remains uncured or continues after sixty (60) days’ written notice by the Company thereof; (ii) the conviction of, or entry of a plea of guilty or nolo contendere to, (A) any crime constituting a felony in the jurisdiction in which committed, (B) any crime of moral turpitude (whether or not a felony), or (C) any other criminal act involving embezzlement, misappropriation of money, or fraud (whether or not a felony); (iii) ▇▇. ▇▇▇▇▇▇▇▇▇’▇ material negligence or dereliction in the performance of, or failure to perform ▇▇. ▇▇▇▇▇▇▇▇▇’▇ duties of employment with the Company, which remains uncured or continues after sixty (60) days’ notice by the Company thereof, provided, however, that in the event the Chief Executive Officer or the Board of the Parent issues ▇▇. ▇▇▇▇▇▇▇▇▇ a lawful directive and ▇▇. ▇▇▇▇▇▇▇▇▇ does not comply with the directive, such non-compliance shall not constitute “Cause”; or (iv) any willful conduct, action or behavior by ▇▇. ▇▇▇▇▇▇▇▇▇ that is materially damaging to the Company, whether to the business interests, finance or reputation.

5

(d) Termination without Cause. The Company may terminate the Executive’s employment without Cause at any time upon ninety (90) days’ written notice.

(e) Resignation with or without Good Reason.

(i) This Agreement and ▇▇. ▇▇▇▇▇▇▇▇▇’▇ employment hereunder may be terminated by ▇▇. ▇▇▇▇▇▇▇▇▇ with or without Good Reason at any time upon ninety (90) days written notice to the Company.

(ii) For purposes of this Agreement, “Good Reason” means any of the following that has not been approved in writing in advance by ▇▇. ▇▇▇▇▇▇▇▇▇: (A) a material diminution of ▇▇. ▇▇▇▇▇▇▇▇▇’▇ titles, duties, responsibilities, authorities or reporting relationship or obligations, as set forth in this Agreement, including, but not limited to, ▇▇. ▇▇▇▇▇▇▇▇▇ no longer reporting directly to the Chief Executive Officer of the Company; (B) the failure of C. ▇▇▇▇▇ ▇▇▇▇ to elect ▇▇. ▇▇▇▇▇▇▇▇▇ as a Class B member of the Board of the Parent during the years 2020-2029, as long as ▇▇. ▇▇▇▇▇▇▇▇▇ is employed by the Company; (C) a material reduction in ▇▇. ▇▇▇▇▇▇▇▇▇’▇ Base Salary or target cash bonus; (D) subject to Section 2(f) above, relocation of ▇▇. ▇▇▇▇▇▇▇▇▇’▇ principal place of employment by more than fifty (50) miles from his current offices in Milton, Delaware; (E) a material breach by the Company of this Agreement or any other agreement between the Company or the Board and ▇▇. ▇▇▇▇▇▇▇▇▇; or (F) a Change in Control. Notwithstanding the foregoing, “Good Reason” for ▇▇. ▇▇▇▇▇▇▇▇▇ to resign shall not exist unless: (X) ▇▇. ▇▇▇▇▇▇▇▇▇ provides the Company with written notice of the condition giving rise to Good Reason; (Y) the Company fails to remedy such condition within thirty (30) days after its receipt of such written notice; and (Z) ▇▇. ▇▇▇▇▇▇▇▇▇ resigns within sixty (60) days after the cure period has lapsed. Any resignation or termination pursuant to this section 7(e) shall not constitute a breach of this Agreement by either party.

(f) For purposes of this Agreement, a “Change in Control” shall be deemed to have occurred at such time as C. ▇▇▇▇▇ ▇▇▇▇ and/or members of his family cease to control a majority of Parent’s issued and outstanding Class B Common Stock or the Company enters into an agreement or agreements to sell or dispose of, in one or more related transactions, the rights to manufacture and distribute all or substantially all of the Company’s brands.

8. Compensation upon Termination. Other provisions of this Agreement notwithstanding, upon the occurrence of an event described in Section 7, the parties shall have the following rights and obligations:

(a) Death. If ▇▇. ▇▇▇▇▇▇▇▇▇’▇ employment is terminated during the Term by reason of ▇▇. ▇▇▇▇▇▇▇▇▇’▇ death, the Company shall pay to ▇▇. ▇▇▇▇▇▇▇▇▇’▇ estate the Accrued Benefits. “Accrued Benefits” means: (i) the accrued but unpaid Base Salary through the Termination Date, payable within thirty (30) days following the Termination Date; (ii) reimbursement for any unreimbursed expenses incurred through the Termination Date, payable within thirty (30) days following the Termination Date; (iii) accrued but unused vacation days; and (iv) all other payments, benefits, or fringe benefits to which ▇▇. ▇▇▇▇▇▇▇▇▇ shall be entitled as of the Termination Date under the terms of any applicable compensation arrangement or benefit, equity, or fringe benefit plan or program or grant.

6

(b) Disability. If the Company terminates ▇▇. ▇▇▇▇▇▇▇▇▇‘s employment because of his Disability, the Company shall pay to ▇▇. ▇▇▇▇▇▇▇▇▇ the Accrued Benefits. If the Company terminates ▇▇. ▇▇▇▇▇▇▇▇▇’▇ employment because of his Disability, the Company shall also pay to ▇▇. ▇▇▇▇▇▇▇▇▇ a pro-rata portion of the target amount of the annual cash bonus for the year in which the termination occurs based on the number of days in such year through the Termination Date, payable within thirty (30) days following the Termination Date.

(c) Termination for Cause or Resignation without Good Reason. If ▇▇. ▇▇▇▇▇▇▇▇▇’▇ employment is terminated by the Company for Cause, or by ▇▇. ▇▇▇▇▇▇▇▇▇ without Good Reason, then: (i) the Company shall pay ▇▇. ▇▇▇▇▇▇▇▇▇ the Accrued Benefits; and (ii) ▇▇. ▇▇▇▇▇▇▇▇▇ shall immediately forfeit as of the Termination Date any unpaid annual cash bonuses.

(d) Termination without Cause or Resignation for Good Reason. If ▇▇. ▇▇▇▇▇▇▇▇▇’▇ employment is terminated by the Company without Cause, or ▇▇. ▇▇▇▇▇▇▇▇▇ resigns for Good Reason, then: (i) the Company shall pay to ▇▇. ▇▇▇▇▇▇▇▇▇ the Accrued Benefits; and (ii) the Company shall pay any annual cash bonuses that are unpaid as of the Termination Date.

9. Non-Solicitation of Customers and Employees.

(a) During the Restricted Period, ▇▇. ▇▇▇▇▇▇▇▇▇ agrees that he will not, directly or indirectly, for his own account or on behalf of any other person or entity, (a) solicit, call upon or accept business from, any customer of the Company with whom ▇▇. ▇▇▇▇▇▇▇▇▇ (or any person supervised or directed by ▇▇. ▇▇▇▇▇▇▇▇▇) has had direct personal contact, or about whom ▇▇. ▇▇▇▇▇▇▇▇▇ has learned Proprietary Information or other business information in the course of ▇▇. ▇▇▇▇▇▇▇▇▇’▇ employment by the Company (a “Restricted Customer”); or (b) interfere with the business relationship between the Restricted Customer and the Company; or (c) solicit, induce, persuade or hire, or attempt to solicit, induce, persuade or hire, or assist any third party in the solicitation, inducement, persuasion or hiring of, any employee of the Company who worked for the Company during ▇▇. ▇▇▇▇▇▇▇▇▇’▇ tenure with the Company, to leave the employ of the Company.

(b) Notwithstanding the provisions of paragraph (a) above, ▇▇. ▇▇▇▇▇▇▇▇▇ shall not be restricted from exercising his rights under the License. For the avoidance of doubt, even after the termination of this Agreement pursuant to Section 6 or otherwise, ▇▇. ▇▇▇▇▇▇▇▇▇ will not be restricted from soliciting, calling upon or accepting business from any customer who would otherwise be a Restricted Customer in connection with the manufacture, distribution, sale, marketing or otherwise exploitation of the Dogfish Head brand outside of the United States and Canada.

10. ▇▇. ▇▇▇▇▇▇▇▇▇ Acknowledgements. ▇▇. ▇▇▇▇▇▇▇▇▇ hereby acknowledges and agrees that:

(a) It is the practice and policy of the Company to provide its employees with Proprietary Information regarding the business of the Company, to a greater extent than other companies, in order to achieve success as a company, and in order to assist ▇▇. ▇▇▇▇▇▇▇▇▇ in achieving success as an employee. Such Proprietary Information concerns, among other things, information and data relating to geographic territories and customers throughout the areas in which the Company conducts its business. Accordingly, the geographic areas and proscribed activities specified in Section 4 hereof are reasonable, and no greater than necessary, for the protection of the Company’s legitimate business interests;

7

(b) ▇▇. ▇▇▇▇▇▇▇▇▇ received this Agreement for his consideration by the earlier of ▇▇. ▇▇▇▇▇▇▇▇▇’▇ receipt of a formal offer of employment or ten (10) business days before ▇▇. ▇▇▇▇▇▇▇▇▇’▇ start date; and

(c) ▇▇. ▇▇▇▇▇▇▇▇▇ acknowledges, and the Company and ▇▇. ▇▇▇▇▇▇▇▇▇ agree, that ▇▇. ▇▇▇▇▇▇▇▇▇ shall have the right to consult with an attorney prior to signing this Agreement.

11. Works Made for Hire. ▇▇. ▇▇▇▇▇▇▇▇▇ agrees that all works of authorship, literary works (including computer programs), audiovisual works, translations, compilations, and any other written materials, including, but not limited to, copyrightable works (the “Works”) which are originated or produced by ▇▇. ▇▇▇▇▇▇▇▇▇ (solely or jointly with others) during his working hours with the Company, in whole or in part, within the scope of, or in connection with, his employment by the Company will be considered “works made for hire” as defined by the U.S. Copyright Act (17 USC §101, as amended). All such works made for hire are and will be the exclusive property of the Company and ▇▇. ▇▇▇▇▇▇▇▇▇ agrees to treat any such work as Proprietary Information. In the event that any Works are not deemed to be “works made for hire,” ▇▇. ▇▇▇▇▇▇▇▇▇ hereby assigns all of his right, title, and interest in and to such Works, including but not limited to, the copyrights therein, to the Company, and agrees to execute any additional agreements or documents the Company reasonably determines are necessary to effectuate the assignment of his right, title and interest in such Works to the Company. This Section 11 notwithstanding, the books and other publications authored or co-authored by ▇▇. ▇▇▇▇▇▇▇▇▇ before the Effective Date that are listed on Schedule 1 attached hereto will remain ▇▇. ▇▇▇▇▇▇▇▇▇’▇ and, if applicable, his co-author’s, property and will not be considered a “Work Made for Hire.” Books and other publications authored or co-authored by ▇▇. ▇▇▇▇▇▇▇▇▇ while he remains an employee of the Company will be subject to the provisions of this Section 11 and such applicable policies, as may be adopted from time to time by the Board.

12. Non-Disparagement. The parties to this Agreement (including the Parent) agree that during ▇▇. ▇▇▇▇▇▇▇▇▇’▇ employment by the Company, and during the Restricted Period and at any time thereafter, the parties shall not make any statement, verbally or in writing, or via social media, or take any action, which has the purpose or effect of disparaging the other, including their respective companies, or employees or products, to any person or entity who does, or could reasonably be expected to do, business with the parties, to the media, or to their respective employees or former employees.

13. No Conflicting Obligation. ▇▇. ▇▇▇▇▇▇▇▇▇ hereby represents and warrants to the Company that ▇▇. ▇▇▇▇▇▇▇▇▇ (a) is not presently under and will not in the future become subject to any obligation to any person, entity or prior employer which is inconsistent or in conflict with this Agreement or which would prevent, limit or impair in any way ▇▇. ▇▇▇▇▇▇▇▇▇’▇ performance of his employment with the Company, and (b) has not disclosed and will not disclose to the Company, nor use for the Company’s benefit, any confidential information and trade secrets of any other person or entity, including any prior employer.

8

14. Training Expense. The Company will provide ▇▇. ▇▇▇▇▇▇▇▇▇ with training to assist ▇▇. ▇▇▇▇▇▇▇▇▇ in the performance of his duties as an employee of the Company, including but not limited to the provision of training materials, training courses and supervision by experienced employees of the Company. ▇▇. ▇▇▇▇▇▇▇▇▇ agrees, in the event of ▇▇. ▇▇▇▇▇▇▇▇▇’▇ voluntary separation of his employment or the termination of employment by the Company for cause (as defined above), to pay the Company (unless otherwise agreed upon at time of training) $1,000 for each day of training and/or any orientation course provided or paid for by the Company to ▇▇. ▇▇▇▇▇▇▇▇▇ within the last five (5) years prior to the date of termination as a means of reimbursing the Company for such training. Such payment shall be deducted from any monies owed to ▇▇. ▇▇▇▇▇▇▇▇▇ at the time of his termination, including wages, bonuses, and/or commissions, and the balance, if any, owed by ▇▇. ▇▇▇▇▇▇▇▇▇ shall be paid by ▇▇. ▇▇▇▇▇▇▇▇▇ promptly as may be required by law. Such reimbursement shall be in addition to any other remedy at law or in equity which the Company may have for ▇▇. ▇▇▇▇▇▇▇▇▇’▇ breach of this Agreement.

15. Entire Agreement; Modification. This Agreement contains the entire understanding and agreement between the Company and ▇▇. ▇▇▇▇▇▇▇▇▇ with respect to the subject matter contained herein and may be altered, amended or superseded only by an agreement in writing, signed by both parties. No action or course of conduct shall constitute a waiver of any of the terms and conditions of this Agreement, unless such waiver is specified in writing, and then only to the extent so specified. A waiver of any of the terms and conditions of this Agreement on one occasion shall not constitute a waiver of the other terms and conditions of this Agreement or of such terms and conditions on any other occasion.

16. Severability. ▇▇. ▇▇▇▇▇▇▇▇▇ and the Company hereby expressly agree that the provisions of this Agreement are severable and, in the event that any court of competent jurisdiction shall determine that any provision or covenant herein contained is invalid, in whole or in part, the remaining provisions shall remain in full force and effect, and any such provision or covenant shall nevertheless be enforceable as to the balance thereof to the extent determined by a court of competent jurisdiction. It is the intent of the parties that if a court of competent jurisdiction determines that any provision of this Agreement is overly broad in any respect, that such court blue-pencil such provision and enforce the provision to the extent the court determines is reasonable.

17. At-Will Status; Binding Effect; Benefit. ▇▇. ▇▇▇▇▇▇▇▇▇ is at all times an “at-will” employee of the Company, and nothing herein shall be construed to vary the “at-will” status of your employment. Sections 3 through 12 and of this Agreement shall survive its termination and the termination of ▇▇. ▇▇▇▇▇▇▇▇▇’▇ employment by the Company.

18. Counterparts. This Agreement may be executed in multiple counterparts, each of which shall be considered and have the force and effect of an original.

19. Governing Law. The Company is incorporated in, and has its headquarters located in, the Commonwealth of Massachusetts, and ▇▇. ▇▇▇▇▇▇▇▇▇’▇ employment with the Company is administered from the Company’s Massachusetts headquarters. Accordingly, the validity, interpretation and performance of this Agreement shall be governed by and construed in accordance with the laws of the Commonwealth of Massachusetts. Any dispute between ▇▇. ▇▇▇▇▇▇▇▇▇ and the Company shall be litigated exclusively in the state or federal courts of the

9

Commonwealth of Massachusetts, to whose jurisdiction ▇▇. ▇▇▇▇▇▇▇▇▇ hereby agrees to submit; provided, however, that if the dispute concerns the restrictive covenant set forth in Section 6, the action shall be venued in Suffolk County, Massachusetts, or, if applicable, the federal district court in Boston, Massachusetts. This Agreement shall be considered a sealed instrument under Massachusetts law.

[Signature Page Follows]

10

IN WITNESS WHEREOF, the Company has caused this Agreement to be duly executed on its behalf and the undersigned have hereunto set their hands and seals in Boston, Massachusetts, all as of the date set forth below.

THE BOSTON BEER COMPANY, INC.

SCHEDULE 1

▇▇. ▇▇▇▇▇▇▇▇▇’▇ Existing Books and Publications

The following existing publications, including all editions (existing or future) of any of the following:

▇▇. ▇▇▇▇▇▇▇▇▇ is in the process of authoring a book in celebration of the 25^th anniversary of the Dogfish Head business (occurring in 2020).