Exhibit 7(p)
                        Automatic Coinsurance Agreement
                                    Between
                Prudential Annuities Life Assurance Corporation
                        of Shelton, Connecticut U.S.A.
               (Reinsured referred to as you, your or Reinsured)
                                      and
                            Pruco Reinsurance Ltd.
                           of ▇▇▇▇▇▇▇▇ ▇▇▇▇, ▇▇▇▇▇▇▇
                        (referred to as the Reinsurer)
Execution Version
                               TABLE OF CONTENTS
ARTICLE I..................................................................  3
  Automatic Reinsurance....................................................  3
ARTICLE II.................................................................  3
  Liability................................................................  3
ARTICLE III................................................................  4
  Plan and Amount of Insurance.............................................  4
ARTICLE IV.................................................................  4
  Reinsurance Premiums.....................................................  4
ARTICLE V..................................................................  4
  Payments by Reinsurer....................................................  4
ARTICLE VI.................................................................  5
  Reporting and Cash Settlement............................................  5
ARTICLE VII................................................................  6
  Deposits on the Reserves.................................................  6
ARTICLE VIII...............................................................  6
  Credit for Reinsurance...................................................  6
ARTICLE IX................................................................. 12
  General Provisions....................................................... 12
ARTICLE X.................................................................. 15
  DAC Tax Agreement........................................................ 15
ARTICLE XI................................................................. 16
  Recapture................................................................ 16
ARTICLE XII................................................................ 16
  Arbitration.............................................................. 16
ARTICLE XIII............................................................... 17
  Duration of Agreement.................................................... 17
ARTICLE XIV................................................................ 18
  Entire Agreement......................................................... 18
ARTICLE XV................................................................. 19
  Execution................................................................ 19
SCHEDULE A................................................................. 20
  Business Reinsured....................................................... 20
SCHEDULE B................................................................. 21
  Monthly Settlement Report................................................ 21
SCHEDULE C................................................................. 22
  Monthly Business Management Report....................................... 22
SCHEDULE D................................................................. 23
  Annual Report............................................................ 23
The Reinsured and the Reinsurer mutually agree to reinsure on the terms and
conditions set out below.
                                   ARTICLE I
                             Automatic Reinsurance
1.  Insurance. The Reinsured will cede and the Reinsurer will accept as
    reinsurance the underlying non death benefit provided by the Highest Daily
    Lifetime 6 Plus Benefit (HD6+) riders written by the Reinsured as shown in
    Schedule A.
2.  Coverages. The underlying HD6+ riders may be attached to any deferred
    annuity contract written by the Reinsured. Reinsurance under this Agreement
    will be provided for the HD6+ riders while such riders are in effect on the
    associated annuity contracts.
                                  ARTICLE II
                                   Liability
1.  Liability. The liability of the Reinsurer on any reinsurance under this
    Agreement begins upon the effective date of this Agreement as set forth in
    Article XV, Execution, and ends after all underlying contracts associated
    with the reinsured HD6+ riders have terminated or the business reinsured is
    otherwise recaptured or terminated. The liability of the Reinsurer to the
    Reinsured under this Agreement will be the remaining HD6+ obligation to any
    covered contract holder after the associated contract's account value has
    been reduced to zero, subject to the limits defined in Schedule A(2).
2.  After the initial premium, the liability of the Reinsurer will be settled
    and paid to the Reinsured monthly on the basis of the monthly reports
    prepared by the Reinsured in the form of Schedule B. Payment of any amount
    due to be paid by the Reinsurer or the Reinsured will be determined on a
    net basis and will be paid within 5 business days after receipt of the
    monthly report.
3.  This is a contract solely between the Reinsured and the Reinsurer. The
    obligations under this contract of the Reinsurer are solely to the
    Reinsured and those of the Reinsured solely to the Reinsurer.
                                 Page 3 of 23
                                  ARTICLE III
                         Plan and Amount of Insurance
1.  Plan. Reinsurance under this Agreement will be on the coinsurance basis in
    accordance with the non death benefit portion of the underlying HD6+ riders
    issued by the Reinsured and listed on Schedule A while such riders are in
    effect on the associated insurance contracts.
2.  Reduction and Terminations. If any HD6+ rider is terminated or any of the
    underlying contracts associated with the HD6+ riders reinsured under this
    Agreement are terminated by payment of a death benefit, surrender or
    annuitization, the reinsurance with respect to that contract will be
    terminated subject to any party's right to payment under this Agreement
    with respect to such terminated rider.
                                  ARTICLE IV
                             Reinsurance Premiums
1. The initial premium, equal to the statutory reserves that are held by the
   Reinsured as of September 30, 2009 with respect to the non death benefit
   portion of the HD6+ riders reinsured under this Agreement, will be paid
   within ten (10) business days of the latest execution date of this Agreement.
2. After the initial premium, the Monthly Premium due the Reinsurer by the
   Reinsured with respect to each insurance contract reinsured is specified in
   Schedule B or any amendments thereto.
                                   ARTICLE V
                             Payments by Reinsurer
1. Benefits. The Reinsurer will pay the Reinsured the remaining obligation
   under the HD6+ rider after the permitted withdrawals have reduced the
   associated contract's account value to zero, subject to the limits defined
   in Schedule A(2).
2. Expense Allowance. As more fully described on Schedule B, the Reinsurer will
   pay the Reinsured a monthly expense allowance.
                                 Page 4 of 23
                                  ARTICLE VI
                         Reporting and Cash Settlement
1.  The Reinsured will provide the Reinsurer with information necessary to
    properly account for the business reinsured.
2.  Not later than ten (10) business days after the end of each month, the
    Reinsured will submit to the Reinsurer a report substantially in accordance
    with Schedule B. The Reinsured agrees to provide or make available to the
    Reinsurer such documentation as may be necessary to support the items
    reported.
3.  Not later than ten (10) business days after the end of each month, the
    Reinsured will submit to the Reinsurer a report substantially in accordance
    with Schedule C.
4.  Not later than ten (10) business days after the end of each calendar year,
    the Reinsured will submit to the Reinsurer a report substantially in
    accordance with Schedule D.
5.  The Reinsurer and the Reinsured shall consider any balance due and unpaid,
    whether on account of premiums, allowances, losses or claims expenses, to
    be mutual debits or credits under this Agreement and will offset, if
    permitted under the applicable law. Only the balance will be considered in
    determining the liability of the Reinsurer.
6.  Cash settlement of balances due between Reinsured and Reinsurer will be
    made within five (5) business days of receipt of Schedule B each month.
7.  The Reinsurer may contest any calculation contained in a report from the
    Reinsured by providing an alternative calculation to the Reinsured in
    writing within 30 days of the Reinsurer's receipt of the Reinsured's
    calculation. If the Reinsurer does not so notify the Reinsured, the
    Reinsured may consider the reports final.
    If the Reinsurer contests the Reinsured's calculation, the parties will act
    in good faith to reach an agreement as to the correct amount within 30 days
    of the date the Reinsurer submits its alternative calculation. If the
    Reinsured and the Reinsurer do not reach agreement on the calculation
    within such 30-day period, then the calculation shall be determined by an
    independent accounting firm or other independent third party acceptable to
    both the Reinsured and the Reinsurer within 20 days after the expiration of
    such 30-day period.
8.  Cash settlement of the initial premium due the Reinsurer by the Reinsured
    described in Article IV(1) of this Agreement will be made within ten
    (10) business days of the latest execution date of this Agreement.
                                 Page 5 of 23
                                  ARTICLE VII
                           Deposits on the Reserves
The Reinsurer will hold reserves that are at least as great as those required
by Bermuda laws and regulations.
                                 ARTICLE VIII
                            Credit for Reinsurance
                                 Page 6 of 23
                                 Page 7 of 23
                                 Page 8 of 23
                                 Page 9 of 23
                                 Page 10 of 23
                                 Page 11 of 23
                                  ARTICLE IX
                              General Provisions
1.  Reinsurance Conditions. The reinsurance is subject to the same limitations
    and conditions as the HD6+ riders written by the Reinsured on which the
    reinsurance is based.
2.  Expenses. In no event will the Reinsurer have any liability for any
    extra-contractual damages which are rendered against the Reinsured as a
    result of administrative errors, acts, omissions or course of conduct
    committed by the Reinsured in connection with the annuity contracts
    associated with the HD6+ riders reinsured under this Agreement. In no event
    will the Reinsured have any liability for extra-contractual damages against
    the Reinsurer as a result of acts, omissions, or course of conduct
    committed by the Reinsurer in connection with the reinsurance of the HD6+
    riders under this Agreement.
3.  Oversights. If failure to pay any premium due or to perform any other act
    required by this Agreement is unintentional and is caused by
    misunderstanding or oversight, the Reinsured and the Reinsurer will adjust
    the situation to what it would have been had the misunderstanding or
    oversight not occurred.
4.  Inspection. At any reasonable time, the Reinsurer and the Reinsured may
    inspect the original papers and any other books or documents at the Home
    Office of the other relating to or affecting reinsurance under this
    Agreement.
    It is mutually agreed by the Reinsured and the Reinsurer that any
    information that is made available for inspection under this section of the
    Agreement will be kept confidential and under no circumstances may this
    information be disclosed to, or made available for inspection by, any third
    party without the prior written consent of the other contracting party.
5.  Assignment or transfer. In no event will either the Reinsured or the
    Reinsurer assign any of its rights, duties and or obligations under this
    Agreement without the prior written approval of the other party. Such
    approval will not unreasonably be withheld.
    In no event will either the Reinsured or the Reinsurer transfer either the
    HD6+ riders reinsured under this Agreement or the reinsurance without the
    prior written approval of the other party. Such approval will not
    unreasonably be withheld.
    No assignment or transfer shall be effective unless such assignment or
    transfer is (i) filed with the Reinsured's appropriate domiciliary
    regulator(s) at least 30 days prior to the proposed effective date,
    (ii) not disapproved, (iii) made in writing, and (iv) signed by the parties
    hereto.
6.  If any provision of this Agreement will be held or made invalid by a court
    decision, statute, rule or otherwise, the remainder of this Agreement will
    not be affected thereby.
                                 Page 12 of 23
    This Agreement will be construed in accordance with the applicable federal
    law and the laws of the State of Connecticut.
7.  Premium Taxes. The Reinsurer will reimburse the Reinsured for any
    applicable premium taxes incurred that are directly attributable to the non
    death benefit portion of the reinsured HD6+ riders.
8.  Insolvency. In the event of the declared insolvency of the Reinsured, and
    the appointment of a domiciliary liquidator, receiver, conservator or
    statutory successor for the Reinsured, this reinsurance will be payable
    immediately upon demand, with reasonable provision for verification,
    directly to the Reinsured or its domiciliary liquidator, receiver, or
    conservator or statutory successor, on the basis of the liability of the
    Reinsured without diminution because of the insolvency of the Reinsured or
    because the liquidator, receiver, conservator or statutory successor of the
    Reinsured has failed to pay all or a portion of any claim.
    Every liquidator, receiver, conservator or statutory successor of the
    Reinsured or guaranty fund or association will give written notice to the
    Reinsurer of the pendency of a claim involving the Reinsured indicating
    which of the underlying insurance contracts would involve possible
    liability on the part of the Reinsurer to the Reinsured or its domiciliary
    liquidator, receiver, conservator or statutory successor, within a
    reasonable amount of time after the claim is filed in the conservation,
    liquidation, receivership or other proceeding. Failure to give such notice
    shall not excuse the obligation of the Reinsurer unless it is substantially
    prejudiced thereby.
    During the pendency of any claim, the Reinsurer may investigate the same
    and interpose, at its own expense, in the proceeding where that claim is to
    be adjudicated, any defense or defenses that it may deem available to the
    Reinsured, to its contract owner, or to any liquidator, receiver or
    statutory successor of the Reinsured or guaranty fund or association. The
    expenses thus incurred by the Reinsurer will be chargeable, subject to
    approval of the applicable court, against the Reinsured as part of the
    expense of conservation or liquidation to the extent of a pro rata share of
    the benefit which may accrue to the Reinsured as a result of the defense
    undertaken by the Reinsurer.
    This reinsurance will be payable directly to the Reinsured or to its
    domiciliary liquidator, receiver, conservator or statutory successor,
    except as expressly required otherwise by applicable insurance law.
9.  Insolvency of the Reinsurer. In the event of the insolvency, bankruptcy,
    receivership, rehabilitation or dissolution of the Reinsurer, the Reinsured
    may retain all or any portion of any amount then due or which may become
    due to the Reinsurer under this Agreement and use such amounts for the
    purposes of paying any and all liabilities of the Reinsurer incurred under
    this Agreement. When all such liability hereunder has been discharged, the
    Reinsured will pay the Reinsurer, its successor or statutory receiver, the
    balance of such amounts withheld as may remain.
                                 Page 13 of 23
10. Confidentiality. The Reinsurer agrees to regard and preserve as
    confidential all information and material which is related to the
    Reinsured's business and/or customers that may be obtained by the Reinsurer
    from any source as a result of this Agreement. The Reinsurer will not,
    without first obtaining the Reinsured's prior written consent disclose to
    any person, firm or enterprise, or use for its own benefit or for the
    benefit of any third party any information designated by the Reinsurer as
    Confidential Information or Customer Information except as necessary for
    retrocession purposes, external auditors, as required by court order, or as
    required by law or regulation. "Confidential Information" includes, but is
    not limited to any and all financial data, statistics, programs, research,
    developments, information relating to the Reinsured's insurance and
    financial products, planned or existing computer systems architecture and
    software, data, and information of the Reinsured as well as third party
    confidential information to which the Reinsured has access. "Customer
    Information" includes all information provided by or at the direction of
    the Reinsured about a customer of the Reinsured or any affiliates of the
    Reinsured, including but not limited to name, address, telephone number,
    email address, account or policy information, and any list or grouping of
    customers.
    Notwithstanding the foregoing, this provision shall not apply with respect
    to disclosing of Confidential Information which is or becomes publicly
    known through no wrongful act of the Reinsurer; or is received from a third
    party without similar restriction and without breach of this Amendment; or
    is independently developed by the Reinsurer; or is approved for release by
    written authorization of the Reinsured; or is placed in or becomes party of
    the public domain pursuant to or by reason of operation of law. The
    foregoing exceptions do not apply to the disclosure of Customer
    Information, which may not be disclosed without the Reinsured's prior
    written consent.
    These provisions regarding Confidential Information shall survive the
    termination of the parties' obligations under this Agreement for a period
    of two years, and the provisions regarding Customer Information shall
    survive the termination of the parties' obligations under this Agreement
    indefinitely.
    The Reinsurer certifies that it has implemented and will maintain an
    effective information security program to protect the Reinsured's Customer
    Information, which program includes administrative, technical, and physical
    safeguards:
         (a) to ensure the security and confidentiality of Customer Information;
         (b) to protect against any anticipated threats or hazards to the
             security or integrity of such Customer Information; and
         (c) to protect against unauthorized access to or use of Customer
             Information which could result in substantial harm or
             inconvenience to the Reinsured or its affiliates, or to customers
             of any of them.
    In the event that the Reinsurer is in material breach of any provisions of
    these provisions, it shall immediately advise the Reinsured and take steps
    to remedy such breach, including but not limited to protecting customers,
    the Reinsured, and the Reinsured's affiliates against the consequences of
    any disclosure or use of Customer Information in violation of these
    provisions.
                                 Page 14 of 23
11. Notices. Notices regarding this Agreement shall be in writing and deemed
    delivered if personally delivered, sent via facsimile or other agreed upon
    electronic means, or dispatched by certified or registered mail, return
    receipt requested, postage prepaid, addressed to the parties as follows:
         Chief Actuary - Annuities
         Prudential Annuities Life Assurance Corporation
         ▇▇▇ ▇▇▇▇▇▇▇▇▇ ▇▇▇▇▇
         ▇▇▇▇▇▇▇, ▇▇ ▇▇▇▇▇
         Copy to:  Prudential Annuities - Actuarial
                   Fax No: ▇▇▇-▇▇▇-▇▇▇▇
         Pruco Reinsurance Ltd.
         c/▇ ▇▇▇▇▇ Management Services (Bermuda) Ltd.
         ▇▇▇▇▇▇▇▇ ▇▇▇▇
         ▇▇ ▇▇▇▇▇▇▇▇ ▇▇▇▇▇▇
         ▇▇▇▇▇▇▇▇ ▇▇▇▇, ▇▇▇▇▇▇▇
         Copy to:  Pruco Reinsurance Ltd - ▇▇▇▇▇▇▇ ▇▇▇▇▇▇
                   Fax No: ▇▇▇-▇▇▇-▇▇▇▇
    Notice shall be deemed given on the date it is deposited in the mail or
    sent via facsimile or other electronic means in accordance with the
    foregoing. Any party may change the address to which to send notices by
    notifying the other party of such change of address in writing in
    accordance with the foregoing.
                                   ARTICLE X
                               DAC Tax Agreement
1.  The Reinsured and the Reinsurer, herein collectively called the "Parties",
    or singularly the "Party", hereby enter into an election under Treasury
    Regulations Section 1.848-2(g) (8) as promulgated under the Internal
    Revenue Code, as found in Title 26 of the United States Code, hereinafter
    referred to as the Regulations and the IRC. Both parties agree to make the
    election contemplated by this Section by timely attaching to their U.S. tax
    returns the schedule contemplated by Section 1.848-2(g)(8)(ii) of the
    Regulations. Furthermore, the parties agree to the following:
    a. For each taxable year under this Agreement, the party with the net
       positive consideration, as defined in the Regulations, will capitalize
       specified policy acquisition expenses with respect to this Agreement
       without regard to the general deductions limitation of Section 848
       (c) (1);
                                 Page 15 of 23
    b. The Reinsured and the Reinsurer agree to exchange information pertaining
       to the net consideration under this Agreement each year to insure
       consistency or as otherwise required by the U.S. Internal Revenue
       Service;
    c. The Reinsured will submit to the Reinsurer by May 1 of each year its
       calculation of the net consideration for the preceding calendar year.
    d. The Reinsurer may contest such calculation by providing an alternative
       calculation to the Reinsured in writing within 30 days of the
       Reinsurer's receipt of the Reinsured's calculation. If the Reinsurer
       does not so notify the Reinsured, the Reinsurer will report the net
       consideration as determined by the Reinsured in the Reinsurer's tax
       return for the previous calendar year;
    e. If the Reinsurer contests the Reinsured's calculation of the net
       consideration, the parties will act in good faith to reach an agreement
       as to the correct amount within 30 days of the date the Reinsurer
       submits its alternative calculation. If the Reinsured and the Reinsurer
       do not reach agreement on the net amount of consideration within such
       30-day period, then the net amount of consideration for such year shall
       be determined by an independent accounting firm acceptable to both the
       Reinsured and the Reinsurer within 20 days after the expiration of such
       30-day period.
    f. The Reinsured and the Reinsurer agree that this election shall first be
       effective for the 2009 calendar tax year and will be effective for all
       subsequent taxable years for which this Agreement remains in effect.
    The Reinsured represents and warrants that it is subject to U.S. taxation
    under either Subchapter L of Chapter 1, or Subpart F of Subchapter N of
    Chapter 1 of the IRC of 1986, as amended. The Reinsurer represents and
    warrants that it has duly elected to be subject to U.S. taxation under
    Section 953(d) of the IRC of 1986, as amended.
                                  ARTICLE XI
                                   Recapture
The business reinsured under this Agreement will not be eligible for recapture,
except through mutual agreement of both parties.
                                  ARTICLE XII
                                  Arbitration
1.  Any controversy or claim arising out of or relating to this Agreement will
    be settled by arbitration.
2.  There must be three arbitrators who will be active, prior or retired
    officers of life insurance companies other than the contracting companies
    or their subsidiaries or
                                 Page 16 of 23
    affiliates. Each of the contracting companies will appoint one of the
    arbitrators and these two arbitrators will select the third.
    In the event either contracting company fails to choose an arbitrator
    within thirty (30) days after the other contracting company has given
    written notice of its arbitrator appointment, the contracting company which
    has given written notice may choose two arbitrators who will in turn choose
    a third arbitrator before entering arbitration. If the two arbitrators are
    unable to agree upon the selection of a third arbitrator within thirty
    (30) days following their appointment, each arbitrator will nominate three
    candidates within ten (10) days thereafter, and the final selection will be
    made by a court of competent jurisdiction from among the submitted names
    (three each) or any other persons the court finds to be a qualified and
    impartial arbitrator.
3.  With regard to (2) above, arbitration must be conducted in accordance with
    the Commercial Arbitration Rules of the American Arbitration Association
    that will be in effect on the date of delivery of demand for arbitration.
4.  Each contracting company will pay its arbitrator and its arbitration
    expenses and the two companies will share equally the third arbitrator's
    expenses.
5.  The award agreed to by the arbitrators will be final and binding upon the
    parties, and judgment may be entered upon it in any court having
    jurisdiction.
                                 ARTICLE XIII
                             Duration of Agreement
1.  This Agreement may be terminated with respect to new HD6+ riders at any
    time by either party giving ninety (90) days' written notice of
    termination. The day the notice is deposited in the mail addressed to the
    Home Office or to an Officer of either company will be the first day of the
    ninety (90) day period. No termination shall be effective unless such
    termination is (i) filed with the Reinsured's appropriate domiciliary
    regulator(s) at least 30 days prior to the proposed effective date,
    (ii) not disapproved, (iii) made in writing, and (iv) signed by the parties
    hereto.
2.  During the ninety (90) day period, this Agreement will continue to remain
    in force.
3.  After termination, the Reinsurer and the Reinsured will remain liable for
    all reinsurance that became effective prior to the termination of the
    Agreement.
                                 Page 17 of 23
                                  ARTICLE XIV
                               Entire Agreement
This Agreement including any Schedules and Amendments will constitute the
entire agreement between the parties with respect to the business being
reinsured hereunder. There are no understandings between the parties other than
as expressed in this Agreement. Any change or modification to this Agreement
will be null and void unless made by amendment to this Agreement and signed by
both parties.
No change or modification to the Agreement shall be effective unless such
change or modification is (i) filed with the Reinsured's appropriate
domiciliary regulator(s) at least 30 days prior to the proposed effective date,
(ii) not disapproved, (iii) made in writing, and (iv) signed by the parties
hereto.
                                 Page 18 of 23
                                  ARTICLE XV
                                   Execution
In witness of the above, this Agreement is signed in duplicate on the execution
date(s) and at the places indicated and will be effective as of the 24th day of
August 2009.
PRUDENTIAL ANNUITIES LIFE ASSURANCE CORPORATION
At Newark, New Jersey
Executed On:
              ----------------------------
Signature:
            ------------------------------
By:
            ------------------------------
Title:
            ------------------------------
PRUCO REINSURANCE LTD.
At Hamilton, Bermuda
Executed On:
              ----------------------------
Signature:
            ------------------------------
By:
            ------------------------------
Title:
            ------------------------------
                                 Page 19 of 23
                                  SCHEDULE A
                              Business Reinsured
1.  Form Name and Type       First Available Issue Date   Form Number
    ------------------       ---------------------------  --------------------
    HD6+ Riders*             August 24, 2009              RID-HD6 (8/09)
                                                          SCH-HD6 (8/09)
--------
    *Excludes any HD6+ riders with Lifetime Income Accelerator Benefits and
    only includes the non death benefit portion of HD6+ riders.
2.  Claims arising under the HD6+ rider are equal to the remaining HD6+ rider
    benefits under the contract after permitted withdrawals have reduced the
    contract's account value to zero, paid as due to the extent that the HD6+
    benefit is greater than the benefit under the base contract or other riders
    attached to the contract. Claims will not include any amounts that are paid
    by the Reinsured as a result of administrative errors or any amounts that
    are paid in connection with the death benefit feature of HD6+.
3.  A prototype of the HD6+ Rider Form is attached.
                                 Page 20 of 23
                                  SCHEDULE B
                           Monthly Settlement Report
                                 Page 21 of 23
                                  SCHEDULE C
                      Monthly Business Management Report
A.  Informational Reports
    1.   Reserve Report showing the statutory reserves, Account Values and
         Surrender Value.
    2.   Production report with premiums (split by initial and additional
         premiums) and contract counts, including the number of insurance
         contracts in force at the beginning and at the end of the month.
                                 Page 22 of 23
                                  SCHEDULE D
                                 Annual Report
The annual report will provide the following information:
   "Exhibit of Number of Policies, Contracts and Certificates for Annuities":
   from the NAIC-prescribed annual statement
                                 Page 23 of 23