EXHIBIT 99.(c)(3)
                SECOND AMENDMENT TO RIGHTS AGREEMENT
This SECOND AMENDMENT TO RIGHTS AGREEMENT (the "Amendment") is made and 
entered into as of April 29, 1999 by and between MARKET FACTS, INC., a 
Delaware corporation (the "Company"), and FIRST CHICAGO TRUST COMPANY OF NEW 
YORK (the "Rights Agent"). Capitalized terms used but not defined herein 
shall have the meaning given to them in the Merger Agreement (as defined 
below).  
                               RECITALS
     A.  The Company is entering into an Agreement and Plan of Merger (as the 
same may be amended from time to time, the "Merger Agreement") by and among 
Aegis Group, plc, a company incorporated under the laws of England and Wales 
("Parent"), Aegis Acquisition Corp., a Delaware corporation and a 
wholly-owned subsidiary of Parent (the "Purchaser"), and the Company, 
pursuant to which, among other things, it is proposed that the Purchaser will 
make a cash tender offer to purchase up to 100% of the shares of the 
Company's common stock, par value $1.00 per share,  and, upon the 
consummation thereof, that Purchaser, or another direct or indirect 
wholly-owned subsidiary of Parent, will merge with and into the Company.  
     B.  The Company and the Rights Agent are parties to that certain Rights 
Agreement dated as of July 26, 1989, as amended by that certain First 
Amendment to Rights Agreement dated as of June 5, 1996 (the "Rights 
Agreement").  
     C.  The Company and the Rights Agent desire to further amend the terms 
of the Rights Agreement in connection with the execution and delivery of the 
Merger Agreement.  
     NOW, THEREFORE, in consideration of the foregoing, and the mutual 
agreements set forth herein, the Company and the Rights Agent hereby agree as 
follows: 
     1.  The definition of "Acquiring Person" set forth in Section 1(a) of 
the Rights Agreement is hereby amended by adding the following sentence to 
the end of such definition:
         "Notwithstanding the foregoing, no Person shall be or become an 
         Acquiring Person by reason of the execution and delivery of (1) the 
         Agreement and Plan of Merger dated as of April 29, 1999 by and among 
         Aegis Group, plc, a company incorporated under the laws of England 
         and Wales ("Parent"), Aegis Acquisition Corp., a Delaware 
         corporation and a wholly-owned subsidiary of Parent (the 
         "Purchaser"), and the Company (as the same may be amended from time 
         to time, the "Merger Agreement") and/or the consummation of any of 
         the transactions contemplated thereby, including the 
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         consummation of the Offer (as defined in the Merger Agreement), 
         and/or (2) the Option and Voting Agreement(s) dated as of April 29, 
         1999 by and among Parent and the Company's stockholders named 
         therein (the "Option Agreements") and/or the consummation of any of 
         the transactions contemplated thereby."
  
    2.  The definition of "Shares Acquisition Date" set forth in Section 1(m) 
of the Rights Agreement is hereby amended by adding the following sentence to 
the end of such definition:
         "Notwithstanding anything else set forth in this Agreement, a Shares 
         Acquisition Date shall not be deemed to have occurred solely by 
         reason of (1) the commencement of the Offer (as defined in the 
         Merger Agreement), (2) the public announcement, or the execution and 
         delivery, of the Merger Agreement and/or the consummation of any of 
         the transactions contemplated thereby, including the consummation of 
         the Offer (as defined in the Merger Agreement), and/or (3) the 
         execution and delivery of the Option Agreements and/or the 
         consummation of any of the transactions contemplated thereby."
    3.  Section 3(a) of the Rights Agreement shall be amended by adding the 
following sentence to the end thereof:
        "Notwithstanding anything else set forth in this Agreement, no 
         Distribution Date shall be deemed to have occurred solely by reason 
         of (1) the commencement of the Offer (as defined in the Merger 
         Agreement), (2) the execution and delivery of the Merger Agreement 
         and/or any of the transactions contemplated thereby, including the 
         consummation of the Offer (as defined in the Merger Agreement), 
         and/or (3) the execution and delivery of the Option Agreements 
         and/or the consummation of any of the transactions contemplated 
         thereby."
    4.  Section 7(a)(i) of the Rights Agreement shall be amended in its entirety
to read as follows:
        "(i) the earlier of (1) the acceptance by Parent (or a wholly-owned 
         subsidiary of Parent) of the Shares pursuant to the Offer (as such 
         terms are defined in the Merger Agreement), or (2) the Close of 
         Business on August 7, 1999 (the "Final Expiration Date"),"
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    5.  The first sentence of Section 13 of the Rights Agreement shall be 
amended by adding the following after the words "such case" in the 
sixteenth line thereof:
        "(other than in connection with the transactions contemplated by the 
         Merger Agreement)" 
    6.  The Rights Agreement, as amended by this Amendment, shall remain in 
        full force and effect in accordance with its terms.
    7.  This Amendment may be executed in any number of counterparts, each of 
        such counterparts shall for all purposes be deemed to be an 
        original, and all such counterparts shall together constitute by one 
        and the same instrument. 
    8.  If any term or provision of this Amendment is held by a court of 
        competent jurisdiction or other authority to be invalid, void or 
        unenforceable, the remainder of the terms and provisions of this 
        Amendment shall remain in full force and effect and shall in no way 
        be affected, impaired or invalidated.  
    9.  This Amendment shall be deemed to be a contract made under the laws 
        of the State of Delaware and for all purposes shall be governed by 
        and construed in accordance with the laws of such State applicable 
        to contracts to be made and performed entirely within such State. 
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IN WITNESS WHEREOF, the Company and the Rights Agent have caused this 
Amendment to be duly executed and attested, all as of the date and year first 
above written. 
                                             MARKET FACTS, INC.
Attest:
By:  /s/ ▇▇▇▇▇▇ ▇. ▇▇▇▇▇▇                    By:   ▇▇▇▇▇▇▇ ▇. ▇▇▇▇▇▇▇▇
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        ▇▇▇▇▇▇ ▇. ▇▇▇▇▇▇                           ▇▇▇▇▇▇▇ ▇. ▇▇▇▇▇▇▇▇
        Secretary                                  Senior Vice President
                                             FIRST CHICAGO TRUST COMPANY
Attest:                                      OF NEW YORK
By:  /s/ ▇▇▇▇ ▇▇▇▇▇▇                         By:   ▇▇▇▇▇▇ ▇▇▇▇▇▇▇▇▇▇
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    ▇▇▇▇ ▇▇▇▇▇▇                                    ▇▇▇▇▇▇ ▇▇▇▇▇▇▇▇▇▇
    Customer Service Representative                Assistant Vice President
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