THIRD AMENDED AND RESTATED NATIONWIDE FINANCIAL SERVICES, INC. NVA Target Award Opportunity

NVA Target Award Opportunity

NVA Performance Period:

January 1, 2006 through December 31, 2006

Target NVA Award:* $

[Participant’s Name] (please print)

Participant’s Signature

Overview of Your NVA Target Award Opportunity. As described below, your NVA Target Award Opportunity provides you with an opportunity to have your NVA Award Bank credited (or debited) based on the Enterprise’s NVA performance over the NVA Performance Period, and to receive a distribution equal to 1/3 of any positive balance in your NVA Award Bank after the close of the NVA Performance Period.

NVA Award Bank. The Company will maintain a bookkeeping account in your name (your “NVA Award Bank”) and, based on the Enterprise’s NVA performance over the NVA Performance Period, will credit (or debit) your NVA Award Bank as soon as practicable after the last day of the NVA Performance Period in accordance with the following formulas:

NIACC:

CHANGE IN NIACC:

“Actual Return Rate”  =   ^{Adjusted GAAP Income}

“Hurdle Net Income”  =  Cost of Capital x Average Capital _Year1

Determination of NVA Performance. NVA performance will be determined by the Committee based on the following metrics:

NIACC. NIACC is measured based on the incremental change in Enterprise value created by the current year’s economic results, as follows:

CHANGE IN NIACC. Change in NIACC is measured based on the change in NIACC from one year to the next during the NVA Performance Period, as follows:

Distribution. Subject to Section 2 below, you will receive a distribution equal to 1/3 of any positive balance in your NVA Award Bank (less applicable tax withholding) as soon as practicable after the Committee credits (or debits) your NVA Award Bank pursuant to subsection 1(a) above; provided, however, that such payment shall in all events be made within the calendar year immediately following the close of the NVA Performance Period.

Termination. If your employment terminates prior to the last day of the NVA Performance Period, the Company’s obligation to make a contribution to your NVA Award Bank pursuant to subsection 1(a) above and your right to receive a distribution pursuant to subsection 1(c) above shall be as follows:

Termination of Employment due to Death, Disability or Retirement. If your employment is terminated during the NVA Performance Period by reason of your death, Disability or Retirement, a pro-rata award for the NVA Performance Period will be credited (or debited) to your NVA Award Bank and you will receive three equal distributions from your NVA Award Bank. Each distribution will be equal to 1/3 of any positive balance in your NVA Award Bank after the prorated amount is credited (or debited) pursuant to the preceding sentence, less applicable tax withholding (the “Termination Distributions”). The Termination Distributions shall be made at the same time distributions from NVA Award Banks are made to other participants in the three calendar years immediately following the NVA Performance Period for this NVA Award. If distributions are not made to other Participants in such years, the Termination Distributions shall be made on such dates in the three applicable calendar years as the Committee shall determine. However, payment from the NVA Award Bank may be accelerated if your termination of employment is due to your death and the beneficiary of your Award is your estate. The executor or other authorized representative of your estate may request acceleration of the distribution method otherwise applicable pursuant to this Award Agreement. For purposes of clarity, except for prorated credits or debits made pursuant to the first sentence of this Section 2(b), no credits or debits will be made to or from your NVA Bank Award following termination of employment.

Termination of Employment for Other Reasons. If your employment terminates during the NVA Performance Period for any reason other than death, Disability or Retirement, your NVA Target Award Opportunity and your NVA Award Bank shall be forfeited; provided, however, that unless your employment is terminated for Cause, the Committee, in its sole discretion, may make a prorated credit (or debit) to your NVA Award Bank and may allow you to receive a prorated amount of the distribution you would have received in [2007] had your employment not terminated (the “Prorated Distribution”). The proration of any such Prorated Distribution shall be based on the portion of the NVA Performance Period that you were employed, and shall be paid (subject to applicable tax withholding) at the same time distributions from NVA Award Banks are made to other Participants in [2007]. If distributions are not made to other Participants in such calendar year, distributions shall be made on such date in [2007] as the Committee shall determine. The remaining portion of your NVA Award Bank shall be forfeited.

Retirement. For purposes of your NVA Target Award Opportunity, “Retirement” shall mean termination of your employment with the Company on or after the date on which you shall have:

Attained Normal Retirement Age;

Attained age 55 and completed 180 Months of Vesting Service; or

Attained age 62 and completed 60 Months of Vesting Service, whichever is earliest.

Cause. For purposes of your NVA Target Award Opportunity, “Cause” shall mean (a) willful misconduct on your part that is materially detrimental to the Company; or (b) your conviction of a felony or crime involving moral turpitude; provided, however, that if you have entered into an employment agreement that is binding as of the date of employment termination, and if such employment agreement defines “Cause,” such definition of “Cause” shall apply. “Cause” under either (a) or (b) shall be determined in good faith by the Committee in its sole discretion.

Tax Withholding. The Company shall have the power and right to deduct or withhold, or require you to remit to the Company, an amount sufficient to satisfy applicable federal, state, and local tax withholding obligations arising with respect to your NVA Target Award Opportunity.

Section 409A Compliance. To the extent applicable, it is intended that the terms of this NVA Award Opportunity (and any deferral thereof) comply with the requirements of Section 409A of the Internal Revenue Code of 1986, as amended (the “Code”) and any related regulations or other guidance promulgated with respect to such Section by the U.S. Department of the Treasury or the Internal Revenue Service (“Section 409A”). Any provision hereof or in the Plan (and any rights conveyed hereby or thereby) that would cause this NVA Target Award Opportunity and any amounts payable with respect to this NVA Target Award Opportunity (or any other plan or award) to fail to satisfy Section 409A shall have no force or effect until amended to comply with Section 409A, which amendment may be retroactive to the extent permitted by Section 409A. In addition, payment of amounts under this Agreement may be delayed for up to six months following termination of your employment if (and to the extent) deemed necessary by the Committee to comply with Section 409A(a)(2)(B) of the Code.