Certain confidential  information has been omitted and filed separately with the
Commission pursuant to a Request for Confidential Treatment.
Such material has been replaced  with a legend  indicating  such omission and is
marked with brackets "[" "]".
                                  CONFIDENTIAL
                        INTERACTIVE MARKETING AGREEMENT
     This Agreement,  effective as of July 30, 1996 (the "Effective  Date"),  is
made and entered into by and between  America  Online,  Inc.("AOL"),  a Delaware
corporation,  with its principal offices at ▇▇▇▇ ▇▇▇▇▇▇▇▇ ▇▇▇▇▇▇ ▇▇▇▇▇,  ▇▇▇▇▇▇,
▇▇▇▇▇▇▇▇  ▇▇▇▇▇,  and  Cybershop  LLC  ("Information  Provider"),  a New  Jersey
corporation, with its principal offices at ▇▇▇ ▇▇▇▇▇ ▇▇▇., ▇▇▇▇▇▇▇▇▇,  ▇▇  ▇▇▇▇▇
(each a "Party" and collectively the "Parties").
                                  INTRODUCTION
     AOL and Information  Provider each desire that Information Provider provide
the Online  Area (as  defined  below) on the AOL  Network  (as  defined  below),
subject to the terms and conditions set forth in this Agreement.
                                     TERMS
1.   DEFINITIONS. The following definitions shall apply to this Agreement:
        1.1     AFFILIATE. Any agent,  distributor,  or franchisee of AOL, or an
                entity in which AOL holds at least a thirty percent (30%) equity
                interest.
        1.2     AOL  LOOK  AND  FEEL.   The   elements  of   graphics,   design,
                organization,  presentation,  layout, user interface, navigation
                and stylistic convention (including the digital  implementations
                thereof) which are generally associated with online areas within
                the America Online (R) brand service.
        1.3     AOL MEMBER(S).  Authorized  users of the AOL Network,  including
                any subaccounts using the AOL Network under an authorized master
                account.
        1.4     AOL NETWORK.  The America Online (R) brand service and any other
                information, communication, transaction or other related service
                owned, operated,  distributed or authorized to be distributed by
                or through AOL or its  Affiliates  throughout  the world through
                which AOL elects to offer the Online  Area,  including,  without
                limitation, the Global Network Navigator ("GNN") Service.
        1.5     COMMERCIAL LAUNCH. The commencement of the general  availability
                of  the  Online  Area  to  AOL  Members  (by  means  other  than
                unadvertised keyword access).
        1.6     CONFIDENTIAL   INFORMATION.   Any  information  relating  to  or
                disclosed in the course of the Agreement,  which is or should be
                reasonably  understood to be  confidential or proprietary to the
                disclosing  Party,  including,  but not limited to, the material
                terms  of  this  Agreement,   information   about  AOL  Members,
                technical processes and formulas, source codes, product designs,
                sales, cost and other unpublished financial information, product
                and   business   plans,   projections,   and   marketing   data.
                "Confidential  Information"  shall not include  information  (a)
                already  lawfully  known to or  independently  developed  by the
                receiving  Party,  (b)  disclosed  in published  materials,  (c)
                generally  known to the public,  (d) lawfully  obtained from any
                third  party,  or  (e)  required  or  reasonably  advised  to be
                disclosed by law.
        1.7     DESIGN  PACKAGE.  Content  plans, flow charts and artwork  which
                together represent the appearence,  user interface,  content and
                operation of the Online Area.
        1.8     GNN MEMBERS.  Authorized users of the GNN Service, including any
                sub-accounts  using the GNN Service under an  authorized  master
                account.
        1.9     GNN READERS. Users of content within the GNN Service who are not
                GNN Members  and who are  therefore  limited to an  unrestricted
                class of  content  made  available  through  the GNN  Service to
                anyone  with  the  technical   capability   of  reaching   GNN's
                programming via the World Wide Web portion of the internet.
        1.10    GNN SERVICE.  The Global  Network  Navigator  (TM) brand service
                (located  at  ▇▇▇▇://▇▇▇.▇▇▇.▇▇▇)  and  any  other  information,
                communication,  transaction  or  other  related  service  owned,
                operated or distributed by GNN throughout the world.
        1.11    GNN TERMS OF SERVICE.  Any guidelines  designed for GNN Users of
                the  GNN  Service  which  GNN  may  elect  to  create,  as  such
                guidelines  may be  modified  from  time to time at  GNN's  sole
                discretion.
        1.12    GNN USERS.  That  combination  of GNN Members and/or GNN Readers
                who may have access to the Content Area.
        1.13    LICENSED  C&S  (LICENSED  CONTENT AND  SERVICES).  All  content,
                services and Products  offered  through the Online Area pursuant
                to  this  Agreement,  including  any  modifications,   upgrades,
                updates, enhancements, and related documentation.
        1.14    NEW MEMBERS.  Any person or entity (a) who registers for the AOL
                Network   using   Information   Provider's   special   promotion
                identifier  and (b) from  whom AOL or an  Affiliate  collects  a
                payment of at least one monthly usage fee for the use of the AOL
                Network.
        1.15    ONLINE  AREA.  The  specific  area within the AOL Network  which
                contains the exclusive area in the AOL Network where Information
                Provider   can  market  and  complete   transactions   regarding
                Information  Provider's  Products,  as more fully  described  in
                Section 2.1.1 below. The Online Area shall be developed, managed
                and marketed by Information Provider pursuant to this Agreement,
                including but not limited to the Licensed C&S,  message  boards,
                chat and other AOL Member or GNN User-supplied content areas.
                                       2
        1.16    OVERHEAD  ACCOUNTS.  Accounts  of AOL Members for which AOL does
                not  require  payment of  standard  AOL  subscription  and usage
                charges.
        1.17    PRODUCTS.  Any  product,  good,  or  service  which  Information
                Provider  offers,  sells or licenses  to AOL Members  and/or GNN
                Users through the Online Area.
        1.18    SALES REVENUES. Aggregate amounts paid by AOL Members and/or GNN
                Users in connection  with the sale,  licensing,  distribution or
                provision  of any  Products,  excluding,  in each case,  amounts
                collected for sales or use taxes,  duties,  handling,  shipping,
                and similar charges (except as provided in section 2.1.13),  and
                credits for returned  goods or services,  but not excluding cost
                of goods sold or any similar cost.
2.   ONLINE AREA.
        2.1     DUTIES AND RIGHTS OF INFORMATION PROVIDER.  Information Provider
                shall  supply,  manage and market the Online  Area as  described
                below,  at its own expense,  subject to the following  terms and
                conditions:
                2.1.1   Online  Area.   Information  Provider  shall  create  or
                        develop the Online Area,  (with the  assistance of AOL's
                        services  to the extent described  in Exhibit A hereto),
                        which  shall   consist  of  the   following   materials,
                        services, and features:
                        [Described  the Online  Area,  including  Licensed  C&S,
                        Products and publication format-BE SPECIFIC]
                        On-line department store including housewares,  bedding,
                        electronics,   children's  products,   jewelry,  fashion
                        accessories,  luggage,  stationary,  cosmetics,  gourmet
                        food,  lamps,   rugs,   furniture,   outdoor  equipment,
                        exercise equipment.
                        In no event shall the  Licensed C&S contain less than 50
                        Products.
                        From and after the Effective Date,  Information Provider
                        shall prepare the Design  Package in  consultation  with
                        AOL.
                2.1.2   Preparation for Commerical Launch. Within no more than 3
                        months after the Effective Date,  Iinformation  Provider
                        shall   complete   their   pieces  of  the   contractual
                        agreements  related to the Design and  Implementation of
                        the area.
                2.1.3   Additional   Content.  In  the  event  that  Information
                        Provider  wishes  to offer  any  categories  or types of
                        content, including advertising,  information,  Products,
                        services  or   materials  in  addition  to  those  itmes
                        specifically described above (the "Additional Content"),
                        Information   Provider  shall  notify  AOL  in  writing.
                        Information   Provider's   right  to   offer   any  such
                        Additional  Content  shall be  subject  to  AOL's  prior
                        written  approval.  Additional  Content  approved by AOL
                        shall be memorialized in sequentially  numbered  addenda
                        to  this  Agreement.  A new  deal  may be  necessary  if
                        revenue  generating  services are added to area, such as
                        advertising. Approval is absolutely at AOL's discretion.
                                       3
                2.1.4   License.   Information  Provider  hereby  grants  AOL  a
                        non-exclusive  worldwide  license  to  market,  license,
                        distribute,  display,  perform, transmit and promote the
                        Online Area contained  therein  through the AOL Network.
                        AOL  Members  and/or  GNN Users,  at AOL's sole  option,
                        shall have the right to access and use the Online  Area.
                        Subject to such license,  Information  Provider  retains
                        all right, title to and interest in the Licensed C&S.
                2.1.5   Management of Online Area.  Information  Provider  shall
                        manage,   review,   delete,  edit,  create,  update  and
                        otherwise  manage all content and services  available on
                        or through the Online Area, including but not limited to
                        the Licensed  C&S and  message  boards,  in a timely and
                        professional  manner and in accordance with the terms of
                        this  Agreement and AOL's  applicable  Terms of Service.
                        Information  Provider  shall ensure that the Online Area
                        is current,  accurate and  well-organized  at all times.
                        Except for any specific management obligations described
                        in Exhibit A, AOL shall have no obligations with respect
                        to the content and services  available on or through the
                        Online Area, including,  but not limited to, any duty to
                        review or monitor any such content and services.
                2.1.6   Lowest  Price  Guarantee.   Information  Provider  shall
                        guarantee   AOL  Members  and GNN Users that in no event
                        will the prices for  Products  in the Online Area exceed
                        prices for  identical  Products  offered by  Information
                        Provider in any other forum,  including  but not limited
                        to catalogues and retail stores.
                2.1.7   Access Equipment. Information Provider shall provide all
                        computer,  telephone  and other  equipment  or resources
                        necessary  for  Information  Provider  to access the AOL
                        Network except for the AOL  Proprietary  client software
                        necessary to access the AOL Network and the  Information
                        Provider Tools to be provided by AOL pursuant to Section
                        2.2.4 herein.
                2.1.8   Duty to  Inform.  Information  Provider  shall  promptly
                        inform AOL of any information related to the Online Area
                        which  could  reasonably  lead to a  claim,  demand,  or
                        liability of or against AOL and/or its Affiliates by any
                        third party.
                2.1.9   Promotion  Responsibilities.  Information Provider shall
                        use commercially reasonable efforts to market the Online
                        Area,  and such efforts shall at a minimum,  include the
                        following  responsibilities  (in addition to  compliance
                        with Section 2.3.1 below):
                                       4
                        2.1.9.1 Cooperate  with  and  reasonably  assist  AOL in
                                supplying   material  for  AOL's  marketing  and
                                promotional   activities  which  relate  to  the
                                Online Area;
                        2.1.9.2 Perform   Information   Provider's   New  Member
                                acquisition obligations set forth in Exhibit B.
                        2.1.9.3 Prepare  an annual  Product  marketing  plan and
                                budget (the  "Merchandise  Marketing  Plan") for
                                promoting  the Online  Area,  including  but not
                                limited to Product selection and rotation, sales
                                and special promotions. Upon notice from AOL and
                                at AOL's option, the Merchandise  Marketing Plan
                                shall be  reviewed  and  approved by AOL for the
                                Initial Term prior to the Commercial Launch date
                                and for each  successive  Contract Year prior to
                                the commencement of such Contract Year.
                2.1.10  Overhead Accounts. Information Provider shall be granted
                        a reasonable and necessary  number of Overhead  Accounts
                        for the exclusive  purpose of enabling it and its agents
                        to  perform  Information  Provider's  duties  under this
                        Agreement. Information Provider shall be responsible for
                        the  actions   taken  under  or  through  its   Overhead
                        Accounts,  which actions are subject to AOL's applicable
                        Terms  of  Service  and for any  surcharges,  including,
                        without  limitation,  all premium  charges,  transaction
                        charges,  and any  applicable  communication  surcharges
                        incurred by any Overhead  Account  issued to Information
                        Provider,  but Information  Provider shall not be liable
                        for charges incurred by any Overhead Account relating to
                        AOL's  standard  monthly usage fees and standard  hourly
                        charges,   which  charges  AOL  shall  bear.   Upon  the
                        termination of this  Agreement,  all Overhead  Accounts,
                        related screen names and any associated usage credits or
                        similar rights, shall automatically terminate. AOL shall
                        have  no  liability  for  loss of any  data  or  content
                        related  to  the  proper  termination  of  any  Overhead
                        Account.
                2.1.11  Customer  Service.  It is  the  sole  responsibility  of
                        Information  Provider  to  provide  customer  service to
                        persons or entities  purchasing  Products  including but
                        not limited to AOL  Members and GNN Users  ("Customers")
                        regarding  any  Products  and any  transactions  related
                        thereto.  In addition  to  complying  with the  Customer
                        Service  Requirements  set forth in  Exhibit  C, and any
                        changes  thereto  that AOL may make  from  time to time,
                        Information   Provider   shall   respond   promptly  and
                        professionally  to questions,  comments,  complaints and
                        other reasonable  requests from Customers  regarding the
                        Products.  Information  Provider  shall  ensure that all
                        orders of Products are received,  processed, shipped and
                        delivered on a timely and  professional  basis,  with no
                        less than seventy  percent (70%) of orders filled within
                        five  (5)  days  from  the  date of  order.  Information
                        Provider  shall bear all  responsibility  for compliance
                        with  federal,  state  and  local  laws in the event the
                        Products are out of stock or are no longer  available at
                        the time an order is received. Title to Product(s) shall
                        remain in Information  Provider and shall be transferred
                        directly  from  Information  Provider to the  Customers.
                        Payment for  Information  Provider  Product(s)  shall be
                        collected  by   Information   Provider   directly   from
                        Customer.  Information  Provider  shall  bear the entire
                        economic  risk of shipment  and payment for  Information
                        Provider   Product(s).   Information   Provider's  order
                        fulfillment  operation  shall be subject to AOL's review
                        and approval.
                                       5
                2.1.12  Disclaimers. Information  Provider agrees that a product
                        disclaimer in  substantially  the following form will be
                        displayed  in any  online  store  contained  within  the
                        Online  Area (with  "Information  Provider"  replaced by
                        Information  Provider's name in each place  "Information
                        Provider appears):
                                "AOL AND ITS  AFFILIATES  WILL NOT BE A PARTY TO
                                ANY   TRANSACTION   BETWEEN  ANY  PURCHASER  AND
                                INFORMATION  PROVIDER,  AND ALL  ASPECTS OF SUCH
                                TRANSACTIONS   INCLUDING   BUT  NOT  LIMITED  TO
                                PURCHASE  TERMS,   PAYMENT  TERMS,   WARRANTIES,
                                GUARANTEES, MAINTENANCE, AND DELIVERY ARE SOLELY
                                BETWEEN PURCHASER AND INFORMATION PROVIDER.  AOL
                                AND ITS  AFFILIATES  PROVIDE  NO  GUARANTEES  OR
                                WARRANTIES,  EXPRESS OR IMPLIED,  REGARDING  THE
                                QUALITY, MAKE, OR PERFORMANCE OF THE PRODUCTS OR
                                SERVICES AVAILABLE THROUGH THIS AREA. GUARANTEES
                                OR  WARRANTIES,  IF ANY,  ARE  DIRECTLY  BETWEEN
                                INFORMATION   PROVIDER  OR  CATALOGER   AND  THE
                                PURCHASER."
                2.1.13  Taxes.  Information  Provider  shall collect and pay and
                        indemnify and hold AOL harmless  from,  any sales,  use,
                        excise,  import or export  value added or similar tax or
                        duty not  based  on  AOL's  net  income,  including  any
                        penalties and interest,  as well as any costs associated
                        with the  collection or withholding  thereof,  including
                        attorneys' fees.
                2.1.14  Shipping and Handling.  In  connection  with any Product
                        ordered  through  the AOL  Network  or CD-ROM  (if any),
                        Information  Provider  may not require the  purchaser to
                        pay   shipping,   handling  or  similar   charges  ("S&H
                        Charges")  in excess of twenty  percent  (20%)  above of
                        Information  Provider's  actual  shipping  and  handling
                        costs related to such order unless Information  Provider
                        pays AOL  twenty-five  percent  (25%) of  the  total S&H
                        Charges  which the  purchaser  is required to pay. In no
                        event shall  Information  Provider  impose  shipping and
                        handling  costs in excess of fifty  percent  (50%) above
                        Information  Provider's  actual  shipping  and  handling
                        costs.
                2.1.15  Chat  Management  Class. If the Online Area will include
                        chat,   Information  Provider  shall  register  for  and
                        successfully  complete the chat management class offered
                        online by AOL prior to Commercial Launch.
                2.1.16  Technical  Conformance.  Information Provider shall take
                        all reasonable  steps necessary to conform its promotion
                        and sale of  Products  through  the  Online  Area to the
                        then-existing  commerce  technologies  made available to
                        Information Provider by AOL.
                                       6
                2.1.17  Additional Transaction Mechanisms.  Information Provider
                        shall only be permitted to promote and/or offer Products
                        to  be  sold   through   the  Online  Area  using  AOL's
                        then-available   "clerk"  transaction  tools  ("Standard
                        Clerk Tools"). To the extent Information Provider wishes
                        to promote or make available  throughout the Online Area
                        alternative  means for purchase of  Products,  including
                        without  limitation,   surcharged  downloads,  toll-free
                        numbers,   catalogues  and  form-driven  mail  (each  an
                        "Alternative   Transaction   Mechanism"),    Information
                        Provider  must obtain AOL's prior written  approval.  In
                        order to obtain  AOL's  approval,  Information  Provider
                        must  submit to AOL a written  proposal  describing  the
                        Alternative   Transaction   Mechanism  and   Information
                        Provider's   plan  for  reporting   information  to  AOL
                        regarding  sales  occurring   through  such  Alternative
                        Transaction  Mechanism.  In the event AOL  approves  any
                        such  Alternative   Transaction  Mechanism,   the  sales
                        occuring  through  such  means  shall also be subject to
                        Section 3.2.1
                2.1.18  Internet  Areas.   Information  Provider  shall  not  be
                        permitted to establish any links between the Online Area
                        and any other  area on or  outside  of the AOL  Network,
                        including,  without limitation,  sites on the World Wide
                        Web portion of the  Internet,  without the prior written
                        approval of AOL. In the event that AOL approves any such
                        links or pointers, such approval shall, in each case, be
                        subject  to AOL's  then-current  fees for such  links or
                        pointers and Information  Provider's compliance with the
                        then-current  terms  and  conditions,  as  they  may  be
                        amended by AOL from time to time.
        2.2     DUTIES AND RIGHTS OF AOL. In  connection  with the online  Area,
                AOL shall have the following duties and rights:
 
                2.2.1   Listing and Promotion of Online Area. AOL shall list the
                        Online Area in the  "Directory of Services," an index of
                        the online  areas  available  on the America  Online (R)
                        brand service,  or any similar area as designated by AOL
                        available on the AOL Network.  AOL shall list the Online
                        Area for an initial  period of at least one month in the
                        "What's  New"  Area,  a  listing  of  new  online  areas
                        available on the America  Online brand  service,  or any
                        similar  area  on the AOL  Network;  provided  that  the
                        scheduling, frequency,  size  and  nature  of  any  such
                        promotions  shall be  subject  to AOL's  sole  editorial
                        discretion.  AOL shall be  entitled,  in its  reasonable
                        discretion,   to  list,  promote  and  offer  individual
                        Products  or  specific   subsets  of  Products   through
                        features  within the AOL Network  managed and maintained
                        by  AOL,  its  Affiliates  or  their  agents,  including
                        without   limitiation,   special  gift  collections  and
                        product  search  services.  In the event such  listings,
                        promotions   or  offers   involve  text  or   multimedia
                        descriptions   which   differ   from  the   descriptions
                        appearing   within  the  Online  Area,   such   modified
                        descriptions  shall be subject to the prior  approval of
                        Information  Provider,  which shall not be  unreasonably
                        withheld or delayed.
                                        7
                2.2.2   TECHNICAL SUPPORT AND  DOCUMENTATION.  AOL shall provide
                        Information  Provider a  reasonable  level of  technical
                        support   and   documentation    necessary   to   enable
                        Information  Provider to perform  its duties  under this
                        Agreement.
                2.2.3   INFORMATION   PROVIDER  TOOLS.  AOL  grants  Information
                        Provider a  non-exclusive,  royalty-free  license during
                        the Initial Term and any Contract Year of this Agreement
                        to  use  publishing  tools,  which  are  made  generally
                        available   by  AOL  to  its  third  party   information
                        providers,   solely  to  be  used  in  connection   with
                        performing the duties of Information Provider under this
                        Agreement.  Information  Provider  recognizes  that  AOL
                        provides to  Information  Provider  all such  publishing
                        tools on an "as is"  basis,  without  warranties  of any
                        kind.
                2.2.4   AOL LOOK AND FEEL. Information Provider acknowledges and
                        agrees that AOL shall own all right,  title and interest
                        in and to the AOL Look and Feel,  subject to Information
                        Provider's ownership rights in the Licensed C&S.
                2.2.5   POINTING.  AOL  shall  be  entitled,  in its  reasonable
                        discretion,  to establish  "pointers" (or links) between
                        components of content  contained  within the Online Area
                        and  other  content  areas  available  through  the  AOL
                        Network.
                2.3.5   CD-ROM PRODUCTS. In the event that AOL elects to develop
                        a CD-ROM  product,  AOL shall have the option to include
                        all or a portion of Information  Provider's Licensed C&S
                        on such CD-ROM.
        2.3     JOINT DUTIES AND RIGHTS OF THE PARTIES.
                2.3.1   PROMOTIONAL  MATERIALS/PRESS  RELEASES.  Each Party will
                        submit  to  the  other  Party,  for  its  prior  written
                        approval,  which shall not be  unreasonably  withheld or
                        delayed, any marketing, advertising, press releases, and
                        all other  promotional  materials  related to the Online
                        Area and/or referencing the other Party and/or its trade
                        names, trademarks,  and service marks (the "Materials");
                        provided,  however, that screen shots of the Online Area
                        shall not  require  prior  approval  and shall be deemed
                        approved.   Each  Party  shall  solicit  and  reasonably
                        consider the views of the other Party in  designing  and
                        implementing   such   Materials.   Once  approved,   the
                        Materials may be used by a Party and its  affiliates for
                        the purpose of promoting the Online Area and the content
                        contained therein and reused for such purpose until such
                        approval is withdrawn with reasonable  prior notice.  In
                        the  event  such   approval   is   withdrawn,   existing
                        inventories    of    Materials    may    be    depleted.
                        Notwithstanding  the  foregoing,  either Party may issue
                        press releases and other  disclosures as required by law
                        or as reasonably  advised by legal  counsel  without the
                        consent  of the other  Party and in such  event,  prompt
                        notice thereof shall be provided to the other Party.
                                       8
                2.3.2   TRADEMARK  LICENSE.  In designing and  implementing  the
                        Materials and subject to the other provisions  contained
                        herein,  Information  Provider  shall be entitled to use
                        the following trade names, trademarks, and service marks
                        of AOL: the  "America  Online(Reg.  TM)" brand  service,
                        "AOL(TM)" service/software and AOL's triangle logo;  and
                        AOL and its  Affiliates  shall  be  entitled  to use the
                        trade   names,   trademarks,   and   service   marks  of
                        Information  Provider  (collectively,  together with the
                        AOL marks listed above, the "Marks"); provided that each
                        Party:  (i) does not  create a  unitary  composite  ▇▇▇▇
                        involving  a ▇▇▇▇ of the other  Party  without the prior
                        written  approval of such other Party; and (ii) displays
                        symbols and notices clearly and sufficiently  indicating
                        the trademark  status and ownership of the other Party's
                        Marks in accordance  with  applicable  trademark law and
                        practice.
                        2.3.2.1 OWNERSHIP OF TRADEMARKS. Each Party acknowledges
                                the ownership of the other Party in the Marks of
                                the other  Party and agrees  that all use of the
                                other  party's Marks shall inure to the benefit,
                                and be on behalf, of the other party. Each Party
                                acknowledges  that its  utilization of the other
                                party's Marks will not create in it, nor will it
                                represent it has, any right,  title, or interest
                                in or to such  Marks  other  than  the  licenses
                                expressly granted herein.  Each Party agrees not
                                to  do  anything  contesting  or  impairing  the
                                trademark rights of the other Party.
                        2.3.2.2 QUALITY  STANDARDS.  Each Party  agrees that the
                                nature and quality of its  products and services
                                supplied in  connection  with the other  Party's
                                Marks shall conform to quality  standards set by
                                the other Party. Each Party agrees to supply the
                                other  Party,  upon  request,  with a reasonable
                                number  of  samples  of any  Materials  publicly
                                disseminated  by such Party  which  utilize  the
                                other  Party's  Marks.  Each Party shall  comply
                                with  all  applicable  laws,  regulations,   and
                                customs  and  obtain  any  required   government
                                approvals pertaining to use of the other Party's
                                marks.
                        2.3.2.3 INFRINGEMENT  PROCEEDINGS.  Each Party agrees to
                                promptly   notify   the   other   Party  of  any
                                unauthorized  use of the other  Party's Marks of
                                which it has actual knowledge.  Each Party shall
                                have  the sole  right  and  discretion  to bring
                                proceedings  alleging  infringement of its Marks
                                or unfair competition related thereto; provided,
                                however,  that each Party  agrees to provide the
                                other Party with its reasonable  cooperation and
                                assistance with respect to any such infringement
                                proceedings.
                2.3.3   AUDITING  RIGHTS.  Each Party shall  maintain  complete,
                        clear and accurate records of all expenses, revenues and
                        fees  in  connection   with  the   performance  of  this
                        Agreement.  For the sole purpose of ensuring  compliance
                        with this Agreement, each Party shall have the right, at
                        its expense,  to direct an independent  certified public
                        accounting  firm to conduct a reasonable  and  necessary
                        inspection  of  portions of the books and records of the
                        other Party which are relevant to amounts payable to AOL
                        pursuant  to  this  Agreement.  Any  such  audit  may be
                        conducted  after twenty (20) business days prior written
                        notice, subject to the following.  Such audits shall not
                        be made more  frequently  than once every twelve months.
                        No such  audit of AOL  shall  occur  during  the  period
                        beginning on June 1 and ending October 1.
                                       9
                2.3.4   REPORTING.  In  addition  to  the  reports  required  by
                        Section 3, Payments,  hereof, the parties shall exchange
                        the following  information regarding commerce within the
                        Online Area:
                        2.3.4.1 FRAUDULENT  TRANSACTIONS.  Information  Provider
                                shall  provide AOL with an  immediate  report of
                                any fraudulent order, including the date, screen
                                name and amount associated with such order.
                        2.3.4.2 BAD DEBT AND RETURNS. Information Provider shall
                                provide AOL with monthly  reports of any Product
                                returns,  including  the  date of the  sale  and
                                return  and the amount of the  transaction.  Any
                                account  receivable  from a  transaction  in the
                                Online  Area not paid  within 30 days by the AOL
                                Member  and/or  GNN User  shall be  deemed  "Bad
                                Debt".  Information  Provider  shall provide AOL
                                with monthly reports of Bad Debt.
3.      PAYMENTS.
        3.1     SALES  REVENUES.  Information  Provider  shall pay AOL  [certain
                confidential  information has been omitted and filed  separately
                with the  Commission  pursuant  to a  Request  for  Confidential
                Treatment]  of all Sales Revenues, based on invoices prepared by
                AOL. Payment shall include documentation verifying any reduction
                in the invoiced amount, including but not limited to returns.
        3.2     DESIGN AND/OR PRODUCTION FEE. Information Provider shall pay AOL
                for AOL's  services in  connection  with the initial  design and
                construction of the Online Area, any redesign of the Online Area
                and any other production services provided by AOL, in accordance
                with Exhibit A.
        3.3     MANAGEMENT   FEE.   Information   Provider  shall  pay  AOL  for
                Management services in accordance with Exhibit A.
        3.4     PAYMENT  SCHEDULE.  Each Party agrees to pay the other Party all
                amounts  received  and owed to such  other  Party  as  described
                herein  within thirty (30) days of the end of the month in which
                such  amounts  were  collected  by such  Party  together  with a
                written  report  signed  by an  authorized  agent  of the  Party
                setting  forth a description  of the  applicable  usage,  sales,
                advertising,  merchandise  revenues  and/or  royalties in detail
                sufficient to support the calculations of the amounts paid.
                                       10
4.      REPRESENTATIONS AND WARRANTIES.
        4.1     AOL. AOL represents  and warrants to  Information  Provider that
                (i) the America  Online(Reg.  TM) brand  service is a functional
                online  computer  network  accessible  to AOL Members,  and (ii)
                AOL's proprietary  client software used by AOL Members to access
                the AOL Network does not infringe on any copyright,  U.S. patent
                or any other proprietary right of any third party.
        4.2     INFORMATION   PROVIDER.   Information  Provider  represents  and
                warrants to AOL that it is familiar with the America Online(Reg.
                TM) brand service and the Global Network Navigator brand service
                and that the Online Area (i)  conforms  and will  conform to the
                description  set forth in Section  2.1.1;  (ii) will  conform to
                AOL's applicable Terms of Service, (iii) will not infringe on or
                violate  any  copyright,  U.S.  patent or any other right of any
                third party; and (iv) will not contain any content, materials or
                services which violate any applicable law or regulation.
        4.3     MUTUAL.  Each Party  represents  and warrants to the other Party
                that:  (i) such Party has the full  corporate  right,  power and
                authority to enter into this  Agreement  and to perform the acts
                required of it hereunder;  (ii) the execution of this  Agreement
                by  such  Party,  and  the  performance  by  such  Party  of its
                obligations  and duties  hereunder,  do not and will not violate
                any  agreement  to which such Party is a party or by which it is
                otherwise  bound;  (iii) when  executed  and  delivered  by such
                Party,  this  Agreement  will  constitute  the legal,  valid and
                binding obligation of such Party, enforceable against such Party
                in accordance with its terms;  and (iv) such Party  acknowledges
                that the other Party  makes no  representations,  warranties  or
                agreements  related to the  subject  matter  hereof that are not
                expressly provided for in this Agreement.
5.      CONFIDENTIALITY.  Each Party acknowledges that Confidential  Information
        may be disclosed to the other Party during the course of this Agreement.
        Each  Party  agrees  that it  shall  take  reasonable  steps,  at  least
        substantially  equivalent  to the  steps  it takes  to  protect  its own
        proprietary information, during the Initial Term, any Contract Year, and
        for a period of three years following  expiration or termination of this
        Agreement,  to prevent the  duplication  or disclosure  of  Confidential
        Information  of the other  Party,  other than by or to its  employees or
        agents who must have access to such Confidential  Information to perform
        such Party's obligations hereunder,  who shall each agree to comply with
        this Section 5 of this Agreement.
6.      SOLICITATION/PROMOTION
        6.1     SOLICITATION  OF  SUBSCRIBERS.  During the Initial  Term and any
                Contract  Year,  and  for  the  two-year  period  following  the
                expiration or termination of this Agreement, neither Information
                Provider nor its agents will use the AOL Network to (i) solicit,
                or participate in the solicitation of AOL Members or GNN Members
                when  that  solicitation  is  for  the  benefit  of  any  entity
                (including  Information  Provider)  which  could  reasonably  be
                construed  to be or  become  in  competition  with  AOL or  (ii)
                promote any services  which could  reasonably be construed to be
                in competition with AOL including,  but not limited to, services
                available  through the  Internet  (other  than an Internet  Area
                subject  to  a  pointing  arrangement  established  pursuant  to
                Section 2.3.4 above). In addition,  Information  Provider agrees
                and  acknowledges  that  it  shall  only  be  entitled  to  send
                solicitations  or other  communications  to AOL  Members  or GNN
                Members  ("Member   Communications")   who  have   affirmatively
                requested the particular  Member  Communication in question from
                Information   Provider   (i.e.,   no  unsolicited   mailings  or
                communications shall be permitted).
                                       11
        6.2     COLLECTION OF MEMBER  INFORMATION.  Information  provider  shall
                ensure  that any  survey,  questionnaire  or other  vehicle  for
                collecting   Member   Information  (an  "Information   Request")
                complies  with (i) all  applicable  laws and  regulations,  (ii)
                AOL's Terms of Service,  and (iii) any  privacy  policies  which
                have been issued by AOL in writing to Information Provider. Each
                Information  Request  shall  specify the manner in which  Member
                Information  collected through the Information  Request shall be
                used (the "Specified Purpose").
        6.3     USE OF MEMBER INFORMATION.  Information  Provider shall restrict
                use of the Member  Information  collected through an Information
                Request to the Specified Purpose.  In no event shall Information
                Provider  (i)  provide  AOL Member or GNN Member  names,  screen
                names,  addresses  or  other  identifying  information  ("Member
                Information")  to any third party in a manner  which  identifies
                AOL  Members or GNN  Members as  subscribers  to AOL,  an online
                service  or the  equivalent  or (ii)  otherwise  use any  Member
                Information in contravention of Section 6.1 above.
7.      LIMITATION OF LIABILITY; DISCLAIMER; INDEMNIFICATION.
        7.1     LIABILITY.  UNDER NO CIRCUMSTANCES  SHALL EITHER PARTY BE LIABLE
                TO THE OTHER  PARTY  FOR  INDIRECT,  INCIDENTAL,  CONSEQUENTIAL,
                SPECIAL  OR  EXEMPLARY  DAMAGES  (EVEN  IF THAT  PARTY  HAS BEEN
                ADVISED OF THE  POSSIBILITY OF SUCH  DAMAGES),  ARISING FROM THE
                USE OR  INABILITY  TO USE THE AOL  NETWORK OR ONLINE AREA OR ANY
                OTHER PROVISION OF THIS AGREEMENT,  SUCH AS, BUT NOT LIMITED TO,
                LOSS OF REVENUE OR ANTICIPATED PROFITS OR LOST BUSINESS.  EXCEPT
                AS PROVIDED IN SECTION 7.3, NEITHER PARTY SHALL BE LIABLE TO THE
                OTHER  PARTY  FOR  MORE  THAN  THE  AGGREGATE  AMOUNTS  PAID  TO
                INFORMATION PROVIDER BY AOL UNDER THIS AGREEMENT.
        7.2     NO ADDITIONAL WARRANTIES.  EXCEPT AS EXPRESSLY SET FORTH IN THIS
                AGREEMENT,  NEITHER  PARTY  MAKES  ANY,  AND EACH  PARTY  HEREBY
                SPECIFICALLY   DISCLAIMS  ANY   REPRESENTATIONS  OR  WARRANTIES,
                EXPRESS  OR  IMPLIED,  REGARDING  THE AOL  NETWORK OR THE ONLINE
                AREA,  INCLUDING  ANY  IMPLIED  WARRANTY OF  MERCHANTABILITY  OR
                FITNESS FOR A PARTICULAR  PURPOSE AND IMPLIED WARRANTIES ARISING
                FROM  COURSE  OF  DEALING  OR  COURSE  OF  PERFORMANCE.  WITHOUT
                LIMITING  THE  GENERALITY  OF THE  FOREGOING,  AOL  SPECIFICALLY
                DISCLAIMS ANY WARRANTY REGARDING THE PROFITABILITY OF THE ONLINE
                AREA.
        7.3     INDEMNITY.  Either Party will defend,  indemnify,  save and hold
                harmless the other Party and the  officers,  directors,  agents,
                affiliates, distributors, franchisees and employees of the other
                Party from any and all third party claims, demands, liabilities,
                costs  or  expenses,   including   reasonable   attorneys'  fees
                ("Liabilities"),   resulting  from  the   indemnifying   Party's
                material breach of any duty, representation, or warranty of this
                Agreement,  except  where  Liabilities  result  from  the  gross
                negligence or knowing and willful misconduct of the other Party.
                                       12
        7.4     CLAIMS. Each Party agrees to (i) promptly notify the other Party
                in writing of any  indemnifiable  claim and give the other Party
                the  opportunity to defend or negotiate a settlement of any such
                claim at such other Party's  expense,  and (ii) cooperate  fully
                with  the  other  Party,  at  that  other  Party's  expense,  in
                defending or settling such claim. AOL reserves the right, at its
                own expense,  to assume the exclusive defense and control of any
                matter  otherwise  subject  to  indemnification  by  Information
                Provider  hereunder,  and in such  event,  Information  Provider
                shall have no further obligation to provide  indemnification for
                such matter hereunder.
8.      VIOLATION  OF AOL TERMS OF SERVICE.  AOL shall have the right to remove,
        or direct Information Provider to remove, any information, statements or
        other  material  or content  which,  as  reasonably  determined  by AOL,
        violates AOL's then applicable Terms of Service.
9.      TERM, RENEWAL AND TERMINATION.
        9.1     TERM;  RENEWAL;  NONRENEWAL.  Unless  earlier  terminated as set
                forth  herein,  the  initial  term of this  Agreement  shall  be
                through  December  31, 1997 from the  Effective  Date  ("Initial
                Term").  This  Agreement  shall be  automatically  extended  for
                successive one year periods (each a "Contract  Year") unless the
                Agreement has been  terminated in accordance with the following,
                or unless  either  Party  notifies  the other in  writing of its
                election to have the Agreement  expire at least thirty (30) days
                in  advance  of the end of the  Initial  Term or any  subsequent
                Contract Year.
        9.2     TERMINATION  BY EITHER PARTY.  Either Party may  terminate  this
                Agreement  at any time in the event of a material  breach by the
                other Party which remains uncured after thirty (30) days written
                notice thereof.
        9.3     TERMINATION  BY AOL FOR CAUSE.  AOL may,  upon  thirty (30) days
                written notice to Information Provider, terminate this Agreement
                if,  commencing  with the  twelfth  month  after the  Commercial
                Launch date,  total monthly revenues to AOL from the Online Area
                is less than [certain confidential  information has been omitted
                and filed  separately with the Commission  pursuant to a Request
                for  Confidential  Treatment]   per month for any 3  consecutive
                months during the term of this Agreement.
10.     GENERAL PROVISIONS.
        10.1    EXCUSE.  Neither  Party shall be liable for, or be considered in
                breach of or default  under this  Agreement  on account  of, any
                delay or failure to perform as required by this  Agreement  as a
                result of any causes or conditions which are beyond such Party's
                reasonable control and which such Party is unable to overcome by
                the exercise of reasonable diligence.
                                       13
        10.2    INDEPENDENT  CONTRACTORS.  The  Parties  to this  Agreement  are
                independent   contractors.    Neither   Party   is   an   agent,
                representative,  or partner of the other  Party.  Neither  party
                shall  have any  right,  power or  authority  to enter  into any
                agreement  for or on  behalf  of,  or incur  any  obligation  or
                liability  of,  or to  otherwise  bind,  the other  Party.  This
                Agreement  shall not be  interpreted  or  construed to create an
                association,  agency,  joint venture or partnership  between the
                Parties  or to  impose  any  liability  attributable  to  such a
                relationship upon either Party.
        10.3    NOTICE. Any notice, approval, request, authorization,  direction
                or other  communication  under this Agreement  shall be given in
                writing and shall be deemed to have been delivered and given for
                all purposes (i) on the delivery date if delivered by electronic
                mail on the AOL Network;  (ii) on the delivery date if delivered
                personally to the Party to whom the same is directed;  (iii) one
                business day after deposit with a commercial  overnight carrier,
                with written verification of receipt, or (iv) five business days
                after the mailing  date,  whether or not actually  received,  if
                sent by U.S. mail, return receipt requested, postage and charges
                prepaid,  or any other means of rapid mail  delivery for which a
                receipt is  available,  to the  address of the Party to whom the
                same is directed as set forth below.
                    AMERICA ONLINE                 INFORMATION PROVIDER
                    [Address, Fax, E-mail]         [Address, Fax, E-mail]
               With copy to:
                    ▇▇▇▇▇ ▇. ▇▇▇▇▇, Esq.
                    Vice President and General Counsel
                    America Online, Inc.
                    ▇▇▇▇ ▇▇▇▇▇▇▇▇ ▇▇▇▇▇▇ ▇▇▇▇▇
                    ▇▇▇▇▇▇, ▇▇ ▇▇▇▇▇-▇▇▇▇
                    ▇▇▇▇▇▇@▇▇▇.▇▇▇
        10.4    NO WAIVER. The failure of either Party to insist upon or enforce
                strict  performance  by the other Party of any provision of this
                Agreement  or to exercise any right under this  Agreement  shall
                not be construed as a waiver or  relinquishment to any extent of
                such Party's right to assert or rely upon any such  provision or
                right in that or any other instance;  rather,  the same shall be
                and remain in full force and effect.
        10.5    RETURN OF  INFORMATION.  Upon the  expiration or  termination of
                this   Agreement,   each  Party   shall   promptly   return  all
                information, documents, manuals and other materials belonging to
                the other Party except as otherwise provided in this Agreement.
        10.6    SURVIVAL.  Sections  3, 5,  6, 7  and  10.5  shall  survive  the
                completion,  expiration,  termination  or  cancellation  of this
                Agreement.
                                       14
        10.7    ENTIRE   AGREEMENT.   This   Agreement  sets  forth  the  entire
                agreement,  and supersedes  any and all prior  agreements of the
                Parties  with  respect  to the  transactions  set forth  herein.
                Neither  Party  shall be bound by, and each  Party  specifically
                objects  to, any term,  condition  or other  provision  which is
                different  from  or  in  addition  to  the  provisions  of  this
                Agreement  (whether  or  not  it  would  materially  alter  this
                Agreement)  and which is  proffered  by the  other  Party in any
                correspondence  or other document,  unless the Party to be bound
                thereby  specifically  agrees  to  such  provision  in  writing.
                Notwithstanding the foregoing,  Information  Provider shall also
                be bound by the Terms of Service except as such Terms of Service
                are specifically amended by this Agreement.
        10.8    AMENDMENT. No change, amendment or modification of any provision
                of this  Agreement  shall be valid unless set forth in a written
                instrument signed by both Parties.
        10.9    FURTHER   ASSURANCES.   Each  Party   shall  take  such   action
                (including,  but not limited to, the  execution,  acknowledgment
                and delivery of documents) as may reasonably be requested by any
                other Party for the implementation or continuing  performance of
                this Agreement.
        10.10   ASSIGNMENT.  Information Provider shall not assign (voluntarily,
                by operation of law or otherwise)  this  Agreement or any right,
                interest  or benefit  under  this  Agreement  without  the prior
                written consent of AOL. Subject to the foregoing, this Agreement
                shall be fully  binding  upon,  inure to the  benefit  of and be
                enforceable   by  the  Parties   hereto  and  their   respective
                successors and assigns.
        10.11   CONSTRUCTION.  In the event that any provision of this Agreement
                conflicts  with the law  under  which  this  Agreement  is to be
                construed  or if any such  provision  is held invalid by a court
                with  jurisdiction  over the  Parties  to this  Agreement,  such
                provision shall be deemed to be restated to reflect as nearly as
                possible the original  intentions  of the Parties in  accordance
                with  applicable  law, and the remainder of this Agreement shall
                remain in full force and effect.
        10.12   APPLICABLE   LAW;   JURISDICTION.   This   Agreement   shall  be
                interpreted,   construed   and   enforced  in  all  respects  in
                accordance with the laws of the  Commonwealth of Virginia except
                for its  conflicts of laws  principles.  Each Party  irrevocably
                consents  to the  exclusive  jurisdiction  of the  courts of the
                Commonwealth  of Virginia and the federal courts situated in the
                Commonwealth  of  Virginia,  in  connection  with any  action to
                enforce the provisions of this Agreement,  to recover damages or
                other  relief  for breach or default  under this  Agreement,  or
                otherwise arising under or by reason of this Agreement.
        10.13   COUNTERPARTS.  This  Agreement may be executed in  counterparts,
                each of  which  shall be  deemed  an  original  and all of which
                together shall constitute one and the same document.
                                       15
     IN WITNESS  WHEREOF,  the Parties hereto have executed this Agreement as of
the Effective Date.
AMERICA ONLINE, INC.                      CYBERSHOP
By: /s/ ▇▇▇▇ ▇▇▇▇▇▇                       By: /s/ ▇▇▇▇▇▇▇ ▇▇▇▇▇▇
   -------------------------                 -------------------------
     ▇▇▇▇ ▇▇▇▇▇▇                               ▇▇▇▇▇▇▇ ▇▇▇▇▇▇
Print Name: ▇▇▇▇ ▇▇▇▇▇▇                   Print Name:▇▇▇▇▇▇▇ ▇▇▇▇▇▇
Title: Director, Business Development     Title: President 
Date: 8/17/96                             Date: 8/7/96     
                                          Tax ID/EIN#: NJ4-002-158-000
                                   EXHIBIT A
                                    SERVICES
1.   INTRODUCTION.  AOL will be have the following responsibilities with respect
     to the design,  development,  construction  and/or Management of the Online
     Areas (the  "Services").  Information  Provider  will  provide AOL with the
     Licensed C&S and other content and services for  distribution on the Online
     Areas. The Licensed C&S will be provided in media mutually agreed to by the
     Parties.
2.   DEVELOPMENT  OF THE  ONLINE  AREAS.  From and  after  the  Effective  Date,
     Information  Provider  shall prepare and submit to AOL drafts of its Design
     Package. The Design Package shall contain final artwork and designs for the
     Online  Area.  In the event  that the Online  Area does not  conform to the
     Design Package,  AOL shall have the right to remove, or direct  Information
     provider to remove such non-conforming  content.  AOL will, in consultation
     with Information  Provider,  undertake the following  responsibilities with
     respect to  development  of the Design Package and production of the Online
     Area:
3.   PAYMENT.  Information  Provider  shall pay AOL $0.00 for the design  and/or
     production   services  described  above  as  follows:   Cybershop  will  be
     responsible for design.  Approval as stated above.  AOL will be responsible
     for build.  Following  the  initial  design,  production  and  launch,  any
     redesign costs to be determined  based on costs as given by Production team
     at time of  redesign  request.  Design is extra  based on who and if AOL if
     doing the design.
4.   ACCOUNT  MANAGEMENT  SERVICES.   AOL  will  provide  the  following  online
     management  services for a period not to exceed 0 months,  and will be paid
     $0.00  dollars per month for such  services:  none,  Cybershop  will manage
     their area.
5.   INFORMATION  PROVIDER'S MANAGEMENT  RESPONSIBILITIES.  Information Provider
     shall  attend  AOL  "rainman"  classes,   or  its  successor,   to  prepare
     Information  Provider for taking over the management function of the Online
     Area at the end of AOL's  obligation  in  paragraph  4  above.  Information
     Provider's failure to assume management of the Online Area by launch may be
     grounds for termination of this Agreement by AOL, at AOL's option.
6.   OTHER PROVISIONS RELATED TO THE DELIVERY OF SERVICES.
     6.1  Information Provider Cooperation. Information Provider shall cooperate
          with AOL by,  among other  things,  making  available,  as  reasonably
          requested by AOL,  management  decisions,  responsive  information and
          approvals to enable AOL to provide the Services.
     6.2  Intellectual  Property.   Notwithstanding  anything  to  the  contrary
          herein,  and  subject  to  any  trademark,  service  ▇▇▇▇,  tradename,
          copyright or other preexisting right owned by Information  Provider in
          the Licensed  C&S, AOL shall retain all  ownership  rights in any work
          product,  technology,  idea,  concept,  procedure or graphic,  whether
          reduced  to  writing  or  not,  arising  out of or  related  to  AOL's
          performance of the services  described in Exhibit A ("Work  Product").
          The parties  hereto  expressly  agree that such Work  Product is not a
          "work  for hire"  and  Information  Provider  agrees  to  provide  any
          reasonably  requested  assistance  to secure AOL's rights in such Work
          Product.
                                       17
     6.3  AOL's agreement to assist in the design,  creation,  production and/or
          management  of  the  Online  Area  shall  not  limit  in  any  respect
          Information  Provider's  obligations  to supply all Licensed C&S to be
          included  within  the  Online  Area  and  to  comply  with  any  other
          requirements relating to the Online Area set forth in this Agreement.
7.   ADDITIONAL SERVICES.  Should Information Provider require services from AOL
     which are different from or in addition to the Services,  including without
     limitation,  any production  services in connection  with a substantial and
     material  redesign of or addition to the Online Area (e.g.,  a change to an
     existing screen format or  construction of a new custom form)  ("Additional
     Services"),  Information  Provider shall provide AOL with detailed  written
     specifications  covering the requested  services (the  "Specs").  Following
     receipt of the final Specs,  AOL shall notify  Information  Provider of (i)
     the  proposed  fee for  performing  the  Additional  Services  and (ii) the
     development schedule for performance of such Additional Services.
                                       18
                                   EXHIBIT B
                               MEMBER ACQUISITION
when applicable, to be negotiated
                                       19
                                   EXHIBIT C
                         CUSTOMER SERVICE REQUIREMENTS
1.   Receive orders electronically to process orders within 24 hours of receipt.
2.   Deliver all  merchandise in  professional  packaging.  All packages  should
     arrive undamaged, well packed and neat (barring any shipping disasters).
3.   Dedicated  Customer Service personnel to be responsible for on-line medium.
     In other words, there should be people whose primary concern is the on-line
     customer's  orders.  Quite  often  the  on-line  customer  is given a lower
     priority in the fulfillment area, they need to be given as much priority as
     the rest of your business.
4.   Receive  and  respond to e-mails  within 24 hours of receipt via a computer
     available to the customer service staff.
5.   Provide the customer with an order confirmation within 24 hours of receipt.
     Order  confirmation  should  include  any  information  such  order  status
     (temporary back order or out of stock  situations),  and expected  delivery
     times.
6.   Ability  to handle  volumes in excess of 25% to 50% of your  average  daily
     order volumes.
7.   Monitor  on-line  store  to  minimize/eliminate  out of  stock  merchandise
     available.
8.   Ship the displayed product at the price displayed without substituting.
9.   Stellar Customer service policies- "The Customer is always Right, even when
     he/she is not".  The  commitment  to provide each  customer  with a win/win
     experience.
10.  Complete  details on your customer  service policies posted in your on-line
     customer  service area including:  Shipping  Information,  Return Policies,
     Warranty Information, and Contact Information.
                  ADDENDUM TO INTERACTIVE MARKETING AGREEMENT
     This  Addendum,  dated as of September 1, 1997, is made and entered into by
and between America  Online,  Inc.  ("AOL"),  and Cybershop,  LLC  ("MERCHANT").
Defined  terms that are used but not defined  herein  shall be as defined in the
interactive  marketing agreement between AOL and Merchant dated as of August 17,
1996 (the "Agreement").
The parties wish to amend the Agreement; it is therefore agreed as follows:
1. Promotional   Placement.   AOL  shall  provide  promotional  placement   (the
"Promotion")  for MERCHANT's  site on the World Wide Web or (as the case may be)
for  MERCHANT's  area on the U.S.  America  Online (R) brand  service  (the "AOL
Service") in the redesigned AOL "Shopping  Channel,"  commencing on the date AOL
makes such channel  generally  available to AOL Members (the  "Shopping  Channel
Launch Date"). MERCHANT's Promotion is described on the attached Exhibit A.
2. Payments.  Upon  execution  of  the  Addendum,  MERCHANT   shall  pay  AOL  a
placement fee of [certain  confidential  information  has been omitted and filed
separately  with  the  Commission    pursuant  to  a  Request  for  Confidential
Treatment]   The  placement  fee shall be payable in twelve  (12) equal  monthly
installments, with the first such payment to be made upon the Effective Date and
subsequent  monthly  payments  to be made on the  first  day of each  subsequent
month.  Commencing on the earlier of September 1, 1997, or the Shopping  Channel
Launch Date.  MERCHANT shall no longer be required  pursuant to the Agreement to
pay AOL any  portion  of  MERCHANT's  transaction  or sales  revenues  generated
subsequent to such commencement date.
3. Extension.  The  Agreement  shall  continue  in full force and effect  until
December 31, 1998 (the "Extension  Period"),  and shall terminate  automatically
upon expiration of the Extension Period (unless it is further extended by mutual
written  agreement of the parties or  terminated  early in  accordance  with the
terms of the Agreement and the Standard Terms).
4. Merchant  Changes.  MERCHANT may change the artwork on it's Tenancy button in
the  Shopping  Channel as often as required  but only as it reflects  changes to
MERCHANT  Company's  permanent logo or store name,  provided that MERCHANT shall
pay AOL the standard costs for performing such changes. Artwork changes will not
be permitted to  accommodate  short-term  alterations  that are  promotional  in
nature as determined by AOL at it's sole  reasonable  discretion.  Additionally,
MERCHANT may change it's store position within the Shopping  Channel as mutually
agreed by the parties and based on space availability in desired location.
5. Order of Precedence;  Standard Terms.  This Addendum is  supplementary to and
modifies the Agreement.  This Addendum  incorporates by reference AOL's standard
terms and conditions for  participation  in the Shopping  Channel (the "Standard
Terms"),  including without  limitation terms related to production  procedures,
payment  modifications,  customer service,  site  optimization,  termination and
miscellaneous  legal  terms.  The  Standard  Terms  appear at keyword  "Standard
Shopping  Channel  Terms" on the AOL Service.  A hard copy of the Standard Terms
will be provided to MERCHANT upon  request.  MERCHANT  acknowledges  that it has
been provided an opportunity to review the Standard Terms and agrees to be bound
by certain  Standard Terms as follows.  The Standard terms and the terms of this
Addendum supersede provisions in the Agreement only to the extent that the terms
of this  Addendum  (and/or the  Standard  Terms,  as the case may be)  expressly
conflict with the terms of the Agreement.  However,  nothing in this Addendum or
the Standard  Terms should be  interpreted as  invalidating  the Agreement,  and
provisions  of the  Agreement  will  continue  to govern  relations  between the
parties to the extent that they do not expressly  conflict with this Addendum or
the Standard Terms.
6.  Counterparts.  This Addendum may be executed in counterparts,  each of which
shall be deemed an original and all of which together  shall  constitute one and
the same document.
                                       20
IN WITNESS  WHEREOF,  the parties  hereto have  executed this Addendum as of the
date first written above.
AMERICA ONLINE, INC.                                   Cybershop, LLC
By: /s/ ▇▇▇▇▇ ▇▇▇▇                                     By: /s/ ▇▇▇▇▇▇▇ ▇▇▇▇▇▇
   ------------------                                     ----------------------
Name: ▇▇▇▇▇ ▇▇▇▇                                       Name: ▇▇▇▇▇▇▇ ▇▇▇▇▇▇
     ----------------                                       --------------------
Title: Director of Operations                          Title: President
      -----------------------------                          ----------------
Date: 9-8-97                                           Date: 8-28-97
     ------------                                           -------------
                  ADDENDUM TO INTERACTIVE MARKETING AGREEMENT
     This Addendum, dated as of October 1, 1997, is made and entered into by and
between America Online, Inc. ("AOL"), and Cybershop,  LLC ("MERCHANT").  Defined
terms  that  are  used  but  not  defined  herein  shall  be as  defined  in the
interactive  marketing agreement between AOL and Merchant dated as of August 17,
1996 (the "Agreement").
The parties wish to amend the Agreement; it is therefore agreed as follows:
1.  Promotional   Placement.   AOL  shall  provide  promotional  placement  (the
"Promotion")  for MERCHANT's  site on the World Wide Web or (as the case may be)
for  MERCHANT's  area on the U.S.  America  Online (R) brand  service  (the "AOL
Service") in the redesigned AOL "Shopping  Channel,"  commencing on the date AOL
makes such channel  generally  available to AOL Members (the  "Shopping  Channel
Launch Date"). MERCHANT's Promotion is described on the attached Exhibit A.
2.  Payments.  Upon execution of the Addendum MERCHANT shall pay AOL a placement
fee of [certain  confidential  information has been omitted and filed separately
with the  Commission  pursuant  to a Request  for Confidential  Treatment]   The
placement fee should be payable in 12 monthly installments,  with the first such
payment to be made on the first day of January 1, 1998 and  subsequent  payments
to be made on the first day of each subsequent month.
3.  Extension.  The  Agreement  shall  continue  in full force and effect  until
December 31, 1998 (the "Extension  Period"),  and shall terminate  automatically
upon expiration of the Extension Period (unless it is further extended by mutual
written  agreement of the parties or  terminated  early in  accordance  with the
terms of the Agreement and the Standard Terms).
4.  Merchant  Changes.  MERCHANT may change the artwork on it's Anchor button in
the  Shopping  Channel as often as required  but only as it reflects  changes to
MERCHANT  Company's  permanent logo or store name,  provided that MERCHANT shall
pay AOL the standard costs for performing such changes. Artwork changes will not
be permitted to  accommodate  short-term  alterations  that are  promotional  in
nature as determined by AOL at it's sole discretion.  Additionally, MERCHANT may
change it's store position with the Shopping  Channel as mutually  agreed by the
parties and based on space availability in desired location.
5. Order of Precedence;  Standard Terms.  This Addendum is  supplementary to and
modifies the Agreement.  This Addendum  incorporates by reference AOL's standard
terms and conditions for  participation  in the Shopping  Channel (the "Standard
Terms"),  including without  limitation terms related to production  procedures,
payment  modifications,  customer service,  site  optimization,  termination and
miscellaneous  legal  terms.  The  Standard  Terms  appear at keyword  "Standard
Shopping  Channel  Terms" on the AOL Service.  A hard copy of the Standard Terms
will be provided to MERCHANT upon  request.  MERCHANT  acknowledges  that it has
been provided an opportunity to review the Standard Terms and agrees to be bound
by certain  Standard Terms as follows.  The Standard terms and the terms of this
Addendum supersede provisions in the Agreement only to the extent that the terms
of this  Addendum  (and/or the  Standard  Terms,  as the case may be)  expressly
conflict with the terms of the Agreement.  However,  nothing in this Addendum or
the Standard  Terms should be  interpreted as  invalidating  the Agreement,  and
provisions  of the  Agreement  will  continue  to govern  relations  between the
parties to the extent that they do not expressly  conflict with this Addendum or
the Standard Terms.
6.  Counterparts.  This Addendum may be executed in counterparts,  each of which
shall be deemed an original and all of which together  shall  constitute one and
the same document.
IN WITNESS  WHEREOF,  the parties  hereto have  executed this Addendum as of the
date first written above.
                                   EXHIBIT A
                         PROMOTIONAL PLACEMENT - ANCHOR
MERCHANT shall become an "Anchor" in the Department Stores department of the AOL
shopping channel. As an Anchor, MERCHANT shall be entitled to the following:
o    One continuous (24/7) button with corporate brand or logo on the department
     front screen. MERCHANT will assume the 3rd position.
o    One  continuous (24/7) two-line  text add  to  promote  individual  product
     offerings.
o    Featured product with text promotion for five days per month minimum on the
     relevant department screen.
o    Rotation through the  shopping channel  search screen  advertising  banners
     along  with all other Anchors and Tenants.
o    One keyword for trade name or trademark (subject to availability)
o    Participation in the following programs at no additional charge:
     o    Electronic Order Blank Area
     o    Bargain Basement
     o    Quick Gifts
     o    Event and/or theme areas (e.g., Christmas Shop)
In addition:
A  guaranteed  [certain  confidential  information  has been  omitted  and filed
separately  with  the  Commission   pursuant  to  a  Request  for   Confidential
Treatment]   in banner  advertising  as AOL  locations  based on AOL's  standard
advertising  rate card  (locations and any reasonably  necessary  adjustments to
timing of delivery of impressions  to be mutually  agreed upon by Advertiser and
AOL).
AMERICA ONLINE, INC.                                  Cybershop, LLC
By: /s/ ▇▇▇▇▇ ▇▇▇▇                                    By: /s/ ▇▇▇▇▇▇▇ ▇▇▇▇▇▇
  ------------------                                    ----------------------
Name: ▇▇▇▇▇ ▇▇▇▇                                      Name: ▇▇▇▇▇▇▇ ▇▇▇▇▇▇
     ----------------                                      --------------------
Title: Director of Operations                         Title: President
      -----------------------------                         ----------------
Date: 10-15-97                                          Date: 9-24-97
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