EXCHANGE AGREEMENT BY AND AMONG the holders of all shares in SUREPURE INVESTMENT HOLDING AG, as set out in Schedule I (such holders collectively the “COMPANY SHAREHOLDERS,” and each individually a “COMPANY-SHAREHOLDER”) AND SUREPURE, INC.

ARTICLE II
REPRESENTATIONS AND WARRANTIES OF THE COMPANY SHAREHOLDERS

Each of the Company Shareholders, severally, and not jointly, represents and warrants to SurePure US, subject to the exceptions specifically disclosed in writing and referencing a specific representation in the disclosure letter supplied by the Company Shareholders Representative (as defined herein) to SurePure US dated as of the date hereof (the “COMPANY SHAREHOLDERS DISCLOSURE LETTER”), as follows:

2.1

Organization of the Company.

(a)

The Company is a corporation duly organized and validly existing under the laws of the jurisdiction of its incorporation; has the corporate power and authority to own, lease and operate its assets and property and to carry on its business as now being conducted and as proposed to be conducted; and is duly qualified or licensed to do business and is in good standing in each jurisdiction where the character of the properties owned, leased or operated by it or the nature of its activities makes such qualification or licensing necessary, except where the failure to be so qualified would not have a Material Adverse Effect (as defined herein) on the Company.

(b)

The Company has, and shall have at the Closing, as subsidiaries the following entities:  SurePure Operations AG and SurePure Latin America (collectively, the “SP Subsidiaries”).  

(c)

The Company has delivered or made available to SurePure US a true and correct copy of the Articles of Incorporation of the Company and the SP Subsidiaries, as amended to date, and such instrument is in full force and effect.  The Company is not in violation of any of the provisions of its Articles of Incorporation.

(d)

When used in connection with the Company, the term “MATERIAL ADVERSE EFFECT” means, for purposes of this Agreement, any change, event or effect that is materially adverse to the business, assets (including intangible assets), financial condition or results of operations of the Company taken as a whole except for those changes, events and effects that are directly caused by (i) conditions affecting the United States economy as a whole, or (ii) conditions affecting the internet industry as a whole, which conditions (in the case of clause (i) or (ii)) do not affect the Company in a disproportionate manner) or (iii) conditions that in the good faith judgment of the Company’s Board of Directors result principally from the execution or delivery of this Agreement or the announcement of the pendency of the Transaction.

2.2

Company Capital Structure.

(a)

The share capital of SurePure Investment Holding AG consists of 26,822,215 bearer shares, each with a par value of CHF 0.01.  All of the shares of Company have been validly issued, fully paid and are

nonassessable and are not subject to preemptive rights created by statute or the Articles of Incorporation of the Company or any agreement or document to which the Company is a party or by which it is bound. Each of the Company Shareholders (i) has the full legal and beneficial ownership of his, her or its Company Common Stock, free and clear of any liens, claims, security interests or other encumbrances.

(b)

As of the date of this Agreement, the Company has no Company Stock Option Plans or other employee or consultant benefit plans.

(c)

There are no claims for brokerage commissions, finder’s fees or similar compensation in connection with the transactions contemplated by this Agreement based on any arrangement or agreement made by or on behalf of the Company or any Company Shareholder.  

2.3

Obligations With Respect to Capital Stock.  Except as set forth in Section 2.2 of the Company Shareholders Disclosure Letter, there are no equity securities, partnership interests or similar ownership interests of any class of the Company, or any securities exchangeable or convertible into or exercisable for such equity securities, partnership interests or similar ownership interests, issued, reserved for issuance or outstanding.  There are no equity securities, partnership interests or similar ownership interests of the Company, or any security exchangeable or convertible into or exercisable for such equity securities, partnership interests or similar ownership interests, issued, reserved for issuance or outstanding.  Except as set forth in Section 2.2, there are no options, warrants, equity securities, partnership interests or similar ownership interests, calls, rights (including preemptive rights), commitments or agreements of any character to which the Company is a party or by which it is bound obligating the Company to issue, deliver or sell, or cause to be issued, delivered or sold, or repurchase, redeem or otherwise acquire, or cause the repurchase, redemption or acquisition, of any shares of capital stock, partnership interests or similar ownership interests of the Company or obligating the Company to grant, extend, accelerate the vesting of or enter into any such option, warrant, equity security, call, right, commitment or agreement.  There are no registration rights and, to the knowledge of the Company, as of the date of this Agreement, there are no voting trusts, proxies or other agreements or understandings (except for the Company Voting Agreements) with respect to any equity security of any class of the Company.

2.4

Authority.

(a)

Each of the Company Shareholders has all requisite (corporate) power and authority to enter into this Agreement and to consummate the transactions contemplated hereby.  This Agreement has been duly executed and delivered by each of the Company Shareholders and, assuming the due authorization, execution and delivery by SurePure US constitutes a valid and binding obligation of each of the Company Shareholders, enforceable in accordance with its terms, except as enforceability may be limited by bankruptcy and other similar laws and general principles of equity, to the extent applicable.

(b)

No consent, approval, order or authorization of, or registration, declaration or filing with any court, administrative agency or commission or other governmental authority or instrumentality, foreign or domestic (“GOVERNMENTAL ENTITY”), is required by or with respect to

the Company Shareholders in connection with the execution and delivery of this Agreement or the consummation of the Transaction, except for (i)  such consents, approvals, orders, authorizations, registrations, declarations and filings (if any) as may be required under applicable Swiss law and applicable U.S. federal and state securities laws and the securities or antitrust laws of any foreign country, and (ii) such other consents, authorizations, filings, approvals and registrations (if any) which if not obtained or made would not be material to the Company Shareholders or SurePure US or have a material adverse effect on the ability of the parties to consummate the Transaction.

2.5

Company Financial Statements.  The financial statements (including, in each case, any related notes thereto of the Company as of, and for the period ended, December 31, 2010 (the “THE COMPANY FINANCIALS”), were prepared in accordance with Swiss Code of Obligations applied on a consistent basis throughout the periods involved (except as may be indicated in the notes thereto or, in the case of unaudited interim financial statements).  The balance sheet of the Company as of December 31, 2010 is hereinafter referred to as the “THE COMPANY BALANCE SHEET.” Except as disclosed in the Company Financials, since the date of the Company Balance Sheet the Company has no liabilities (absolute, accrued, contingent or otherwise) of a nature required to be disclosed on a balance sheet or in the related notes to the consolidated financial statements prepared in accordance with Swiss Code of Obligations which are, individually or in the aggregate, material to the business, results of operations or financial condition of the Company taken as a whole, except liabilities (i) provided for in the Company Balance Sheet, or (ii) incurred since the date of the Company Balance Sheet in the ordinary course of business consistent with past practices.

2.6

Absence of Certain Changes or Events.  Since the date of the Company Balance Sheet there has not been: (i) any Material Adverse Effect on the Company, (ii) any declaration, setting aside or payment of any dividend on, or other distribution (whether in cash, stock or property) in respect of, any of the Company’s capital stock, or any purchase, redemption or other acquisition by the Company of any of the Company’s capital stock or any other securities of the Company or any options, warrants, calls or rights to acquire any such shares or other securities except for repurchases from employees following their termination pursuant to the terms of their pre-existing stock option or purchase agreements, (iii) any split, combination or reclassification of any of the Company’s capital stock, (iv) any granting by the Company of any increase in compensation or fringe benefits, except for normal increases of cash compensation in the ordinary course of business consistent with past practice, or any payment by the Company of any bonus, except for bonuses made in the ordinary course of business consistent with past practice, or any granting by the Company of any increase in severance or termination pay or any entry by the Company into any currently effective employment, severance, termination or indemnification agreement or any agreement the benefits of which are contingent or the terms of which are materially altered upon the occurrence of a transaction involving the Company of the nature contemplated hereby, (v) entry by the Company into any licensing or other agreement with regard to the acquisition or disposition of any material Company IP Rights (as defined in Section 2.8) other than licenses in the ordinary course of business consistent with past practice, (vi) any material change by the Company in its accounting methods, principles or practices, except as required by concurrent changes in the Swiss Code of Obligations, or (vii) any revaluation by the Company of any of its assets, including, without limitation, writing down the value of capitalized inventory or writing off notes or accounts receivable other than in the ordinary course of business.

2.7

Taxes.

(a)

Definition of Taxes.  For the purposes of this Agreement, “Tax” or “Taxes” refers to any and all (i) federal, state, local and foreign taxes, assessments and other governmental charges, duties, impositions and liabilities relating to taxes, including taxes based upon or measured by gross receipts, income, profits, sales, use and occupation, and value added, ad valorem, transfer, franchise, withholding, payroll, recapture, employment, excise and property taxes, (ii) all interest, penalties and additions imposed with respect to such amounts, and (iii) any obligations to any tax authority under Treasury Regulation 1.1502-6 or any similar provision of state, local or foreign law.

(b)

Tax Returns and Audits.

(i)

The Company has timely filed all federal, state, local and foreign returns, estimates, information statements and reports (“RETURNS”) relating to Taxes required to be filed by the Company, except such Returns which are not material to the Company, and have paid all Taxes shown to be due on such Returns. All such Returns are true, correct and complete in all material respects.

(ii)

The Company as of the Effective Time will have withheld and paid over, as appropriate, with respect to its employees all federal and state, local and/or foreign income taxes.

(iii)

The Company has not been delinquent in the payment of any Tax nor is there any Tax deficiency outstanding, proposed or assessed against the Company, nor has the Company executed any waiver of any statute of limitations on or extending the period for the assessment or collection of any Tax.

(iv)

No audit or other examination of any Return of the Company is presently in progress, nor has the Company been notified of any request for such an audit or other examination. The Company has not received a request for or an inquiry regarding a Return from any jurisdiction where it does not currently file a Return.

(v)

No adjustment relating to any Returns filed by the Company has been proposed formally or informally by any Tax authority to the Company or any representative thereof and, to the knowledge of the Company, no basis exists for any such adjustment which would be material to the Company.

(vi)

The Company does not have any liability for unpaid Taxes which has not been accrued for or reserved on the Company Balance Sheet, whether asserted or unasserted, contingent or otherwise, which is material to the Company, and the Company has not incurred any liability for Taxes other than in the ordinary course of business since the date of the Company Balance Sheet. There is no lien for Taxes on the assets of the Company other than inchoate liens for Taxes not yet due.

(vii)

No power of attorney that is currently in force has been granted with respect to any matter relating to Taxes payable by the Company.

(viii)

The Company has never been a member of a consolidated, combined or affiliated group or is a party to or affected by any tax-sharing or allocation agreement or arrangement.

(ix)

The Company has no (A) any Tax exemption, Tax holiday or other Tax-sparing arrangement that the Company has in any jurisdiction, including the nature, amount and lengths of such Tax exemption, Tax holiday or other Tax-sparing arrangement and (B) any expatriate tax programs or policies affecting the Company.  The Company is in full compliance with all terms and conditions of any Tax exemption, Tax holiday or other Tax-sparing arrangement or order of any Governmental Entity and the consummation of the transactions contemplated hereby will not have any adverse effect on the continued validity and effectiveness of any such Tax exemption, Tax holiday or other Tax-sparing arrangement or order.

(x)

The Company is not a party to or otherwise subject to any arrangement entered into in anticipation of the Closing, not in accordance with past practice and not required by this Agreement, that could reasonably be expected to have the effect of (i) the recognition of a deduction or loss before the Closing Date and a corresponding recognition of taxable income or gain by the Company after the Closing Date or (ii) the recognition of taxable income or gain by the Company after the Closing Date without the receipt of or entitlement to a corresponding amount of cash.

(xi)

No closing agreement, written ruling, or determination letter with respect to Taxes, or any equivalent written decision from a foreign jurisdiction, has been received from, and no closing or other similar agreement has been executed with, any Tax or other governmental authority that will be binding upon the Company after the Closing.

(xii)

The Company has properly withheld on all amounts paid to Persons located or incorporated outside of the United States and have paid the appropriate amounts withheld to the proper governmental authorities.

2.8

Intellectual Property.

(a)

To the knowledge of the Company Shareholders, the Company owns, or has the right to use, sell or license all intellectual property necessary or required for the conduct of its respective businesses as presently conducted (such intellectual property and the rights thereto are collectively referred to herein as the “COMPANY IP Rights”), directly and/ or through the SP Subsidiaries.  

(b)

The execution, delivery and performance of this Agreement and the consummation of the transactions contemplated hereby will not constitute a breach of any instrument or agreement governing any of the Company IP Rights to which the Company is a party or by which, to its knowledge, it is bound or affected, will not cause the forfeiture or termination or give rise to a right of forfeiture or termination of any the Company IP Rights or materially impair the right of the Company or SurePure US to use, sell or license any the Company IP Rights or portion thereof.

(c)

To the knowledge of the Company Shareholders, the manufacture, marketing, license, sale or intended use of any product or technology currently licensed or sold or under development by the Company does not violate any license or agreement between the Company and any third party nor infringe any intellectual property right of any other party.

(d)

There is no pending or, to the knowledge of the Company Shareholders, threatened claim or litigation contesting the validity, ownership or right to use, sell, license or dispose of any the Company IP Rights, nor has the Company received any written notice asserting that any the Company IP Rights or the proposed use, sale, license or disposition thereof conflicts or will conflict with the rights of any other party.

(e)

The Company has taken commercially reasonable steps designed to safeguard and maintain the confidentiality of, and its proprietary rights in, all the Company IP Rights.

2.9

Compliance; Permits; Restrictions.

(a)

The Company is not in any material respect, in conflict with, or in default or violation of (i) any law, rule, regulation, order, judgment or decree applicable to the Company or by which the Company or any of its respective properties is bound or, or (ii) any note, bond, mortgage, indenture, contract, agreement, lease, license, permit, franchise or other instrument or obligation to which the Company is a party or by which the Company or its properties is bound or affected.  No investigation or review by any Governmental Entity is pending or, to the Company Shareholders’ knowledge, threatened against the Company, nor has any Governmental Entity indicated an intention to conduct the same.  There is no agreement, judgment, injunction, order or decree binding upon the Company which has or could reasonably be expected to have the effect of prohibiting or materially impairing any business practice of the Company, any acquisition of material property by the Company or the conduct of business by the Company as currently conducted.

(b)

The Company holds all permits, licenses, variances, exemptions, orders and approvals from governmental authorities which are material to the operation of the business of the Company (collectively, the “COMPANY PERMITS”).  The Company is in compliance in all material respects with the terms of the Company Permits.

(c)

Except as disclosed in Section 2.9(c) of the Company Shareholders Disclosure Letter, none of the Company Shareholders has knowledge of any pending regulatory action of any sort against the Company, or the Company’s products by any regulatory agency or any other duly authorized governmental authority which could have a Material Adverse Effect on the Company or in any material way limit or restrict the ability of the Company to market its existing products.  Except as set forth on Section 2.9(c) of the Company Shareholders Disclosure Letter, the Company has not knowingly committed or permitted to exist any violation of the rules and regulations of any regulatory agency or any other duly authorized governmental authority.

2.10

Litigation.  Except as disclosed in Section 2.10 of the Company Shareholders Disclosure Letter, there is no action, suit, proceeding, claim, arbitration or investigation pending, or as to which the Company has received any notice of assertion nor, to the Company Shareholders’ knowledge, is there a threatened action, suit, proceeding, claim, arbitration or investigation against the Company which

reasonably would be likely to be material to the Company, or which in any manner challenges or seeks to prevent, enjoin, alter or delay any of the transactions contemplated by this Agreement.

2.11

Employee Benefit Plans and Employment Matters.  

(a)

The Company has no employee benefit plans, pension plans or multi-employee Plans other than those relating to the employment of ▇▇▇▇▇▇▇ ▇▇▇▇▇▇▇▇.

(b)

Employment Matters.  To the Company Shareholders' knowledge, the Company (i) is in compliance in all material respects with applicable Swiss law respecting employment, employment practices, terms and conditions of employment and wages and hours, in each case, with respect to Company Employees; (ii) has withheld all amounts required by law or by agreement to be withheld from the wages, salaries and other payments to Company Employees; (iii) is not liable for any arrears of wages or any taxes or any penalty for failure to comply with any of the foregoing; and (iv) is not liable for any material payment to any trust or other fund or to any governmental or administrative authority, with respect to unemployment compensation benefits, social security or other benefits or obligations for Company Employees (other than routine payments to be made in the normal course of business and consistent with past practice) and as required under applicable law.  There are no pending, threatened or reasonably anticipated claims or actions against the Company under any worker’s compensation policy or long-term disability policy.  To the Company Shareholders' knowledge, no employee of the Company has violated any employment contract, nondisclosure agreement or noncompetition agreement by which such employee is bound due to such employee being employed by the Company and disclosing to the Company or using trade secrets or proprietary information of any other person or entity.

2.12

Absence of Liens and Encumbrances.  The Company has good and valid title to, or, in the case of leased properties and assets, valid leasehold interests in, all of its material tangible properties and assets, real, personal and mixed, used in its business, free and clear of any liens or encumbrances except as reflected in the Company Financials and except for liens for taxes not yet due and payable and such imperfections of title and encumbrances, if any, which would not be material to the Company.

2.13

Environmental Matters.

(a)

The Company has complied and is in compliance with all Environmental, Health and Safety Requirements.

(b)

Without limiting the generality of the foregoing, the Company has obtained and complied with, and is in compliance with, all permits, licenses and other authorizations that are required pursuant to Environmental, Health and Safety Requirements for the occupation of its facilities and the operation of its business.

(c)

The Company has not received any written or oral notice, report or other information regarding any actual or alleged violation of Environmental, Health and Safety Requirements, or any liabilities or potential liabilities (whether accrued, absolute, contingent, unliquidated or otherwise), including any investigatory, remedial or corrective obligations, relating to it or its facilities arising under Environmental, Health, and Safety Requirements.

2.14

Labor Matters.  No work stoppage or labor strike against the Company is pending, threatened or reasonably anticipated.  The Company Shareholders do not have knowledge of any activities or proceedings of any labor union to organize any Company Employees.  There are no actions, suits, claims, labor disputes or grievances pending, or, to the knowledge of the Company Shareholders, threatened or reasonably anticipated relating to any labor, safety or discrimination matters involving any Company Employee, including, without limitation, charges of unfair labor practices or discrimination complaints, which, if adversely determined, would, individually or in the aggregate, result in any material liability to the Company.  The Company is not presently, nor has it been in the past, a party to, or bound by, any collective bargaining agreement or union contract with respect to Company Employees and no collective bargaining agreement is being negotiated by the Company.  The Company is and has been in compliance in all material respects with all applicable laws regarding employment practices, terms and conditions of employment, and wages and hours.

2.15

Agreements, Contracts and Commitments.  Except as set forth in Section 2.16 and Section 2.2(b) of the Company Shareholders Disclosure Letter, the Company is not a party to or is bound by:

(a)

any employment or consulting agreement, contract or commitment with any officer or director level employee or member of the Company’s Board of Directors, other than those that are terminable by the Company on no more than ninety (90) days notice without liability or financial obligation;

(b)

any agreement or plan, including, without limitation, any stock option plan, stock appreciation right plan or stock purchase plan, any of the benefits of which will be increased, or the vesting of benefits of which will be accelerated, by the occurrence of any of the transactions contemplated by this Agreement or the value of any of the benefits of which will be calculated on the basis of any of the transactions contemplated by this Agreement;

(c)

any agreement of indemnification or guaranty not entered into in the ordinary course of business other than indemnification agreements between the Company and any of its officers or directors;

(d)

any agreement, contract or commitment containing any covenant limiting the freedom of the Company to engage in any line of business or compete with any person or granting any exclusive distribution rights;

(e)

any agreement, contract or commitment currently in force relating to the disposition or acquisition of assets not in the ordinary course of business or any ownership interest in any corporation, partnership, joint venture or other business enterprise; or

(f)

any material joint marketing or development agreement.

The Company, or to the Company Shareholders' knowledge any other party to a Company Contract (as defined herein), has breached, violated or defaulted under, or received notice that it has breached, violated or defaulted under, any of the material terms or conditions of any of the agreements, contracts or commitments to which the Company is a party or by which it is bound of the type described

in clauses (a) through (f) above (any such agreement, contract or commitment, a “COMPANY CONTRACT”) in such a manner as would permit any other party to cancel or terminate any such Company Contract, or would permit any other party to seek damages, which would be reasonably likely to be material to the Company.

2.16

Change of Control Payments.  The Company has no plan or agreement pursuant to which any amounts may become payable (whether currently or in the future) to current or former officers or directors of the Company as a result of or in connection with the Transaction.

2.17

Investment by Company Shareholders.  Each of the Company Shareholders further represents or acknowledges the following:

(a)

Knowledge of Investment and its Risks.  Company Shareholder has knowledge and experience in financial and business matters as to be capable of evaluating the merits and risks of Company Shareholder’s investment in SurePure US Common Stock.  Company Shareholder understands that an investment in SurePure US represents a high degree of risk and there is no assurance that SurePure US’s business or operations will be successful.  Company Shareholder has considered carefully the risks attendant to an investment in SurePure US, and that, as a consequence of such risks, Company Shareholder could lose Company Shareholder’s entire investment in SurePure US.

(b)

Investment Intent.  Company Shareholder hereby represents and warrants that (i) it is acquiring SurePure US Common Stock for investment for Company Shareholder’s own account, and not as a nominee or agent and not with a view to the resale or distribution of all or any part of SurePure US Common Stock, and Company Shareholder has no present intention of selling, granting any participation in or otherwise distributing any of SurePure US Common Stock within the meaning of the Unites States Securities Act of 1933, as amended (the “Securities Act”) and (ii) Company Shareholder does not have any contracts, understandings, agreements or arrangements with any person and/or entity to sell, transfer or grant participations to such person and/or entity, with respect to any of SurePure US Common Stock.

(c)

Disclosure.  Company Shareholder has reviewed information provided by SurePure US in connection with the decision to purchase SurePure US Common Stock, and has reviewed SurePure US’s publicly-available filings with the United States Securities and Exchange Commission (the “SEC”).  SurePure US has provided or made available to Company Shareholder all the information that Company Shareholder has requested in connection with the decision to purchase SurePure US Common Stock.  Company Shareholder further represents that Company Shareholder has had an opportunity to ask questions and receive answers from SurePure US regarding the business, properties, prospects and financial condition of SurePure US.  All such questions have been answered to the full satisfaction of Company Shareholder.

(d)

No Registration.  Company Shareholder understands that he, she or it must bear the economic risk of its investment in SurePure US for an indefinite period of time.  Company Shareholder further understands that (i) neither the offering nor the sale of SurePure US Common Stock has been registered under the Securities Act or any applicable State Acts or securities laws of other applicable jurisdictions in reliance upon exemptions from the registration requirements of such laws, (ii) SurePure US Common Stock must be held by Company Shareholder indefinitely unless the sale or transfer thereof is subsequently registered under the Securities Act and any applicable State Acts, or an exemption from such registration requirements is available, (iii) SurePure US is not hereby under an obligation to register any of SurePure US Common Stock on Company Shareholder’s behalf or to assist Company Shareholder in complying with any exemption from registration, and (iv) SurePure US will rely

nature of its activities makes such qualification or licensing necessary, except where the failure to be so qualified would not have a Material Adverse Effect (as defined herein) on SurePure US.

(b)

SurePure US has delivered to the Company a true and complete list of all of SurePure US’s subsidiaries, indicating the jurisdiction of incorporation of each subsidiary and listing the shareholders of each such subsidiary and the number of shares held by each such shareholder.

(c)

SurePure US has delivered or made available to the Company a true and correct copy of the Certificate of Incorporation and Bylaws of SurePure US and similar governing instruments of each of its subsidiaries, each as amended to date, and each such instrument is in full force and effect. SurePure US is not in violation of any of the provisions of its Certificate of Incorporation or Bylaws or equivalent governing instruments.

(d)

When used in connection with SurePure US, the term “MATERIAL ADVERSE EFFECT” means, for purposes of this Agreement, any change, event or effect that is materially adverse to the business, assets (including intangible assets), financial condition or results of operations of SurePure US and its subsidiaries taken as a whole except for those changes, events and effects that are directly caused by (i) conditions affecting the United States economy as a whole, or (ii) conditions affecting the internet industry as a whole, which conditions (in the case of clause (i) or (ii)) do not affect SurePure US in a disproportionate manner), or (iii) conditions that in the good faith judgment of SurePure US’s Board of Directors result principally from the execution or delivery of this Agreement or the announcement of the pendency of the Transaction.

3.2

SurePure US Capital Structure.

(a)

The authorized capital stock of SurePure US consists of 200,000,000 shares of Common Stock, $.001 par value per share, of which as of the date hereof, following a stock split effected on June 11, 2011 (and recognized by the Financial Industry Regulatory Authority on August 16, 2011) , there were 32,452,005 shares issued and outstanding and 1,000,000 shares of Preferred Stock, $.001 par value per share, of which no shares are issued or outstanding as of the date of this Agreement.  All outstanding shares of SurePure US Common Stock are duly authorized, validly issued, fully paid and nonassessable and are not subject to preemptive rights created by statute, the Certificate of Incorporation or Bylaws of SurePure US or any agreement or document to which SurePure US is a party or by which it is bound.  

3.3

Obligations With Respect to Capital Stock.  Except as set forth in Section 3.2 or in SurePure US Disclosure Letter, there are no equity securities, partnership interests or similar ownership interests of any class of SurePure US, or any securities exchangeable or convertible into or exercisable for such equity securities, partnership interests or similar ownership interests, issued, reserved for issuance or outstanding.  Except for securities SurePure US owns, directly or indirectly through one or more subsidiaries, there are no equity securities, partnership interests or similar ownership interests of any class of any subsidiary of SurePure US, or any security exchangeable or convertible into or exercisable for such

equity securities, partnership interests or similar ownership interests, issued, reserved for issuance or outstanding.  Except as set forth in Section 3.2, there are no options, warrants, equity securities, partnership interests or similar ownership interests, calls, rights (including preemptive rights), commitments or agreements of any character to which SurePure US is a party or by which it is bound obligating SurePure US to issue, deliver or sell, or cause to be issued, delivered or sold, or repurchase, redeem or otherwise acquire, or cause the repurchase, redemption or acquisition, of any shares of capital stock, partnership interests or similar ownership interests of SurePure US or obligating SurePure US to grant, extend, accelerate the vesting of or enter into any such option, warrant, equity security, call, right, commitment or agreement. There are no registration rights and, to the knowledge of SurePure US, as of the date of this Agreement, there are no voting trusts, proxies or other agreements or understandings with respect to any equity security of any class of SurePure US or with respect to any equity security, partnership interest or similar ownership interest of any class of any of its subsidiaries.

3.4

Authority.

(a)

SurePure US has all requisite corporate power and authority to enter into this Agreement and to consummate the transactions contemplated hereby.  The execution and delivery of this Agreement and the consummation of the transactions contemplated hereby have been duly authorized by all necessary corporate action on the part of SurePure US. This Agreement has been duly executed and delivered by each of SurePure US and, assuming the due authorization, execution and delivery by the Company Shareholders, constitutes the valid and binding obligation of each of SurePure US, enforceable in accordance with its terms, except as enforceability may be limited by bankruptcy and other similar laws and general principles of equity.  The execution and delivery of this Agreement by SurePure US do not, and the performance of this Agreement by SurePure US will not (i) conflict with or violate the Certificate of Incorporation or Bylaws of SurePure US, or (ii) assuming the receipt of all material consents, waivers and approvals referred to in the last sentence of this Section 3.4(a), result in any breach of or constitute a default (or an event that with notice or lapse of time or both would become a default) under, or impair SurePure US’s rights or alter the rights or obligations of any third party under, or give to others any rights of termination, amendment, acceleration or cancellation of, or result in the creation of a lien or encumbrance on any of the properties or assets of SurePure US pursuant to, any material note, bond, mortgage, indenture, contract, agreement, lease, license, permit, franchise or other instrument or obligation to which SurePure US is a party or by which SurePure US or its or any of its respective properties are bound or affected. SurePure US has no material consents, waivers and approvals under any of SurePure US’s agreements, contracts, licenses or leases required to be obtained in connection with the consummation of the transactions contemplated hereby.

(b)

No consent, approval, order or authorization of, or registration, declaration or filing with any Governmental Entity is required by or with respect to SurePure US in connection with the execution and delivery of this Agreement or the consummation of the Transaction, except for (i)  such consents, approvals, orders, authorizations, registrations, declarations and filings (if any) as may be required under applicable federal and state securities laws and the securities or antitrust laws of any foreign country, and (ii) such

other consents, authorizations, filings, approvals and registrations (if any) which if not obtained or made would not be material to SurePure US or the Company or have a material adverse effect on the ability of the parties to consummate the Transaction.

3.5

SurePure US SEC Filings; SurePure US Financial Statements.

(a)

SurePure US has filed all forms, reports and documents required to be filed with the SEC since the date of this Agreement, and has made available to the Company such forms, reports and documents in the form filed with the SEC.  All such required forms, reports and documents (including those that SurePure US may file subsequent to the date hereof) are referred to herein as the “SurePure US SEC REPORTS.” As of their respective dates, SurePure US SEC Reports (i) were prepared in all material respects with the requirements of the Securities Act or the Exchange Act, as the case may be, and the rules and regulations of the SEC thereunder applicable to such SurePure US SEC Reports, and (ii) did not at the time they were filed (or if amended or superseded by a filing prior to the date of this Agreement, then on the date of such filing) contain any untrue statement of a material fact or omit to state a material fact required to be stated therein or necessary in order to make the statements therein, in the light of the circumstances under which they were made, not misleading.

(b)

Each of the consolidated financial statements (including, in each case, any related notes thereto) contained in SurePure US SEC Reports (the “SurePure US FINANCIALS”), including any SurePure US SEC Reports filed after the date hereof until the Closing, (x) complied as to form in all material respects with the published rules and regulations of the SEC with respect thereto, (y) was prepared in accordance with GAAP applied on a consistent basis throughout the periods involved (except as may be indicated in the notes thereto or, in the case of unaudited interim financial statements, as may be permitted by the SEC on Form 10-QSB under the Exchange Act) and (z) fairly presented the financial position of SurePure US as at the respective dates thereof and the results of SurePure US’s operations and cash flows for the periods indicated, except that the unaudited interim financial statements may not contain footnotes and were or are subject to normal and recurring year-end adjustments.  The balance sheet of SurePure US contained in SurePure US SEC Reports, and more specifically that certain Form 10-Q for the fiscal as of June 30, 2011, and filed with the SEC on August 15, 2011], is hereinafter referred to as the “SurePure US BALANCE SHEET.” Except as disclosed in SurePure US Financials, since the date of SurePure US Balance Sheet, SurePure US has no liabilities (absolute, accrued, contingent or otherwise) of a nature required to be disclosed on a balance sheet or in the related notes to the consolidated financial statements prepared in accordance with GAAP which are, individually or in the aggregate, material to the business, results of operations or financial condition of SurePure US and its subsidiaries taken as a whole, except liabilities (i) provided for in SurePure US Balance Sheet, or (ii) incurred since the date of SurePure US Balance Sheet in the ordinary course of business consistent with past practices.

3.6

Absence of Certain Changes or Events.  Since the date of SurePure US Balance Sheet there has not been: (i) any Material Adverse Effect on SurePure US, (ii) any declaration, setting aside or payment of any dividend on, or other distribution (whether in cash, stock or property) in respect of, any of SurePure US’s capital stock, or any purchase, redemption or other acquisition by SurePure US of any of SurePure US’s capital stock or any other securities of SurePure US or its subsidiaries or any options, warrants, calls or rights to acquire any such shares or other securities except for repurchases from employees following their termination pursuant to the terms of their pre-existing stock option or purchase agreements, (iii) any split, combination or reclassification of any of SurePure US’s capital stock, (iv) any granting by SurePure US of any increase in compensation or fringe benefits, except for normal increases of cash compensation in the ordinary course of business consistent with past practice, or any payment by SurePure US of any bonus, except for bonuses made in the ordinary course of business consistent with past practice, or any granting by SurePure US of any increase in severance or termination pay or any entry by SurePure US into any currently effective employment, severance, termination or indemnification agreement or any agreement the benefits of which are contingent or the terms of which are materially altered upon the occurrence of a transaction involving SurePure US of the nature contemplated hereby, (v) entry by SurePure US into any licensing or other agreement with regard to the acquisition or disposition of any material SurePure US IP Rights (as defined in Section 3.8) other than licenses in the ordinary course of business consistent with past practice, (vi) any material change by SurePure US in its accounting methods, principles or practices, except as required by concurrent changes in GAAP, or (vii) any revaluation by SurePure US of any of its assets, including, without limitation, writing down the value of capitalized inventory or writing off notes or accounts receivable other than in the ordinary course of business.

3.7

Tax.

(a)

Tax Returns and Audits.

(i)

SurePure US and each of its subsidiaries have timely filed all Returns relating to Taxes required to be filed by SurePure US and each of its subsidiaries, except such Returns which are not material to SurePure US, and have paid all Taxes shown to be due on such Returns.

(ii)

SurePure US and each of its subsidiaries as of the Effective Time will have withheld and paid over, as appropriate, with respect to its employees all federal and state, local and/or foreign income taxes, FICA, FUTA and other Taxes required to be withheld.

(iii)

SurePure US has not been delinquent in the payment of any Tax nor is there any Tax deficiency outstanding, proposed or assessed against SurePure US, nor has SurePure US executed any waiver of any statute of limitations on or extending the period for the assessment or collection of any Tax.

(iv)

No audit or other examination of any Return of SurePure US is presently in progress, nor has SurePure US been notified of any request for such an audit or other examination.

(v)

No adjustment relating to any Returns filed by SurePure US has been proposed formally or informally by any Tax authority to SurePure US or any representative thereof and, to the knowledge of SurePure US, no basis exists for any such adjustment which would be material to SurePure US.

(vi)

SurePure US has no liability for unpaid Taxes which has not been accrued for or reserved on SurePure US Balance Sheet, whether asserted or unasserted, contingent or

otherwise, which is material to SurePure US, and the Company has not incurred any liability for Taxes other than in the ordinary course of business since the date of the Company Balance Sheet.

(vii)

None of SurePure US’s assets are treated as “tax-exempt use property” within the meaning of Section 168(h) of the Code.

(viii)

There is no contract, agreement, plan or arrangement, including but not limited to the provisions of this Agreement, covering any employee or former employee of SurePure US that, individually or collectively, could give rise to the payment of any amount that would not be deductible pursuant to Sections 280G or 404 of the Code.

(ix)

SurePure US has not filed any consent agreement under Section 341(f) of the Code or agreed to have Section 341(f)(2) of the Code apply to any disposition of a subsection (f) asset (as defined in Section 341(f)(4) of the Code) owned by SurePure US.

(x)

SurePure US is not, and has not been at any time, a “United States real property holding corporation” within the meaning of Section 897(c)(2) of the Code.

(xi)

No power of attorney that is currently in force has been granted with respect to any matter relating to Taxes payable by SurePure US .

(xii)

SurePure US is not, nor has it been, a member of a consolidated, combined or affiliated group or is a party to or affected by any tax-sharing or allocation agreement or arrangement.

(xiii)

SurePure US has no (y) any Tax exemption, Tax holiday or other Tax-sparing arrangement that SurePure US has in any jurisdiction, including the nature, amount and lengths of such Tax exemption, Tax holiday or other Tax-sparing arrangement and (z) any expatriate tax programs or policies affecting SurePure US . Each of SurePure US and its subsidiaries is in full compliance with all terms and conditions of any Tax exemption, Tax holiday or other Tax-sparing arrangement or order of any Governmental Entity and the consummation of the transactions contemplated hereby will not have any adverse effect on the continued validity and effectiveness of any such Tax exemption, Tax holiday or other Tax-sparing arrangement or order.

3.8

Intellectual Property. SurePure US does not own or have the right to use, pursuant to a license, sublicense, agreement or permission, any intellectual property.

3.9

Compliance; Permits; Restrictions.

(a)

SurePure US is not in conflict with, or in default or violation of (i) any law, rule, regulation, order, judgment or decree applicable to SurePure US or by which SurePure US or any of its is bound or affected, or which could reasonably be expected to have the effect of prohibiting or impairing the consummation of the Transaction or any other transaction provided for in this Agreement, or (ii) any note, bond, mortgage, indenture, contract, agreement, lease, license, permit, franchise or other instrument or obligation to which SurePure US is a party or by which SurePure US or its properties is bound or affected.  No investigation or review by any Governmental Entity is pending or, to SurePure US’s knowledge, threatened against SurePure US, nor has any Governmental Entity indicated an intention

to conduct the same.  There is no agreement, judgment, injunction, order or decree binding upon SurePure US which has or could reasonably be expected to have the effect of prohibiting or materially impairing any business practice of SurePure US, any acquisition of material property by SurePure US or the conduct of business by SurePure US as currently conducted.

(b)

SurePure US and its subsidiaries hold all permits, licenses, variances, exemptions, orders and approvals from governmental authorities which are material to the operation of the business of SurePure US (collectively, the “SurePure US PERMITS”).  SurePure US and its subsidiaries are in compliance in all material respects with the terms of SurePure US Permits.

(c)

Related Matters. Except as disclosed in Section 3.9(c) of SurePure US Disclosure Letter, SurePure US has no knowledge of any pending regulatory action of any sort against SurePure US by any regulatory agency or any other duly authorized governmental authority in any jurisdiction which could have a Material Adverse Effect on SurePure US.  Except as set forth on Section 3.9(c) of SurePure US Disclosure Letter, SurePure US has not knowingly committed or permitted to exist any violation of the rules and regulations of any regulatory agency or any other duly authorized governmental authority.

3.10

Litigation.  Except as disclosed in Section 3.10 of SurePure US Disclosure Letter, there is no action, suit, proceeding, claim, arbitration or investigation pending, or as to which SurePure US has received any notice of assertion nor, to SurePure US’s knowledge, is there a threatened action, suit, proceeding, claim, arbitration or investigation against SurePure US which reasonably would be likely to be material to SurePure US, or which in any manner challenges or seeks to prevent, enjoin, alter or delay any of the transactions contemplated by this Agreement.

3.11

Employee Benefit Plans and Employment Matters.

(a)

SurePure US has no employee benefit plans, pension plans or multi-employee Plans.

(b)

Employment Matters.  To SurePure US’s knowledge, SurePure US (i) is in compliance in all material respects with all applicable foreign, federal, state and local laws, rules and regulations respecting employment, employment practices, terms and conditions of employment and wages and hours, in each case, with respect to SurePure US Employees; (ii) has withheld all amounts required by law or by agreement to be withheld from the wages, salaries and other payments to SurePure US Employees; (iii) is not liable for any arrears of wages or any taxes or any penalty for failure to comply with any of the foregoing; and (iv) is not liable for any material payment to any trust or other fund or to any governmental or administrative authority, with respect to unemployment compensation benefits, social security or other benefits or obligations for Employees (other than routine payments to be made in the normal course of business and consistent with past practice).  There are no pending, threatened or reasonably anticipated claims or actions against SurePure US under any worker’s compensation policy or long-term disability

policy.  To SurePure US’s knowledge, no SurePure US Employee has violated any employment contract, nondisclosure agreement or noncompetition agreement by which such employee is bound due to such employee being employed by SurePure US and disclosing to SurePure US or using trade secrets or proprietary information of any other person or entity.

3.12

Absence of Liens and Encumbrances.  SurePure US and each of its subsidiaries has good and valid title to, or, in the case of leased properties and assets, valid leasehold interests in, all of its material tangible properties and assets, real, personal and mixed, used in its business, free and clear of any liens or encumbrances except as reflected in SurePure US Financials and except for liens for taxes not yet due and payable and such imperfections of title and encumbrances, if any, which would not be material to SurePure US.

3.13

Environmental Matters.

(a)

SurePure US has complied and is in compliance with all Environmental, Health and Safety Requirements.

(b)

Without limiting the generality of the foregoing, SurePure US has obtained and complied with, and are in compliance with, all permits, licenses and other authorizations that are required pursuant to Environmental, Health and Safety Requirements for the occupation of its facilities and the operation of its business.

(c)

SurePure US has not received any written or oral notice, report or other information regarding any actual or alleged violation of Environmental, Health and Safety Requirements, or any liabilities or potential liabilities (whether accrued, absolute, contingent, unliquidated or otherwise), including any investigatory, remedial or corrective obligations, relating to it or its facilities arising under Environmental, Health, and Safety Requirements.

3.14

Labor Matters.  SurePure US has no employees.

3.15

Agreements, Contracts and Commitments.  Except as set forth in Section 3.15 and Section 3.2(b) of SurePure US Disclosure Letter, SurePure US is neither a party to nor is bound by:

(a)

any employment or consulting agreement, contract or commitment with any officer or director level employee or member of SurePure US’s Board of Directors, other than those that are terminable by SurePure US on no more than thirty days notice without liability or financial obligation;

(b)

any agreement or plan, including, without limitation, any stock option plan, stock appreciation right plan or stock purchase plan, any of the benefits of which will be increased, or the vesting of benefits of which will be accelerated, by the occurrence of any of the transactions contemplated by this Agreement or the value of any of the benefits of which will be calculated on the basis of any of the transactions contemplated by this Agreement;

(c)

any agreement of indemnification or guaranty not entered into in the ordinary course of business other than indemnification agreements between SurePure US and any of its officers or directors;

(d)

any agreement, contract or commitment containing any covenant limiting the freedom of SurePure US to engage in any line of business or compete with any person or granting any exclusive distribution rights;

(e)

any agreement, contract or commitment currently in force relating to the disposition or acquisition of assets not in the ordinary course of business or any ownership interest in any corporation, partnership, joint venture or other business enterprise; or

(f)

any material joint marketing or development agreement. SurePure US, nor to SurePure US’s knowledge any other party to a SurePure US Contract (as defined below), has breached, violated or defaulted under, or received notice that it has breached violated or defaulted under, any of the material terms or conditions of any of the agreements, contracts or commitments to which SurePure US is a party or by which it is bound of the type described in clauses (a) through (f) above (any such agreement, contract or commitment, a “SurePure US CONTRACT”) in such a manner as would permit any other party to cancel or terminate any such SurePure US Contract, or would permit any other party to seek damages, which would be reasonably likely to be material to SurePure US.

3.16

Change of Control Payments.  There is no plan or agreement pursuant to which any amounts may become payable (whether currently or in the future) to current or former officers or directors of SurePure US as a result of or in connection with the Transaction.

3.17

Board Approval.  The Board of Directors of SurePure US has, as of the date of this Agreement, determined that the Transaction is fair to, and in the best interests of SurePure US and its shareholders.

3.18

Over the Counter Bulletin Board Quotation; Shares of Common Stock not Depository Trust Company eligible.  SurePure US’s Common Stock is quoted on the Over the Counter Bulletin Board.   SurePure US’s Common Stock is not Depository Trust Company (“DTC”) eligible or electronically transferable through DTC or DTC’s FAST program.

ARTICLE IV
ADDITIONAL AGREEMENTS

4.1

Public Disclosure.  SurePure US and the Company Shareholders will consult with each other before issuing any press release or otherwise making any public statement with respect to the Transaction, this Agreement or an action related to this Agreement and will not issue any such press release or make any such public statement prior to such consultation, except as may be required by law or any listing agreement with a national securities exchange or the Over the Counter Bulletin Board.

4.2

Legal Requirements.  Each of SurePure US and the Company Shareholders will use its respective reasonable commercial efforts to take all actions necessary or desirable to comply promptly

with all legal requirements which may be imposed on them with respect to the consummation of the transactions contemplated by this Agreement (including furnishing all information required in connection with approvals by or filings with any Governmental Entity, and prompt resolution of any litigation prompted hereby) and will promptly cooperate with and furnish information to any party hereto necessary in connection with any such filings with or investigations by any Governmental Entity, and any other such requirements imposed upon any of them or their respective subsidiaries in connection with the consummation of the transactions contemplated by this Agreement.  SurePure US will use its commercially reasonable efforts to take such steps as may be necessary to comply with the securities and blue sky laws of all jurisdictions which are applicable to the issuance of SurePure US Common Stock pursuant hereto.  The Company Shareholders will use its commercially reasonable efforts to assist SurePure US as may be necessary to comply with the securities and blue sky laws of all jurisdictions which are applicable in connection with the issuance of SurePure US Common Stock pursuant hereto.

4.3

Third Party Consents.  As soon as practicable following the date hereof, SurePure US and the Company Shareholders will each use its commercially reasonable efforts to obtain all material consents, waivers and approvals under any of its or its subsidiaries’ agreements, contracts, licenses or leases required to be obtained in connection with the consummation of the transactions contemplated hereby.

4.4

Notification of Certain Matters.  SurePure US will give prompt notice to the Company Shareholders Representative, and the Company Shareholders Representative will give prompt notice to SurePure US, of the occurrence, or failure to occur, of any event, which occurrence or failure to occur would be reasonably likely to cause (a) any representation or warranty contained in this Agreement and made by it to be untrue or inaccurate in any material respect at any time from the date of this Agreement to the Effective Time such that the conditions set forth in Section 5.2 or 5.3, as the case may be, would not be satisfied as a result thereof or (b) any material failure of SurePure US or the Company Shareholders, as the case may be, or of any officer, director, employee or agent thereof, to comply with or satisfy any covenant, condition or agreement to be complied with or satisfied by it under this Agreement.  Notwithstanding the above, the delivery of any notice pursuant to this section will not limit or otherwise affect the remedies available hereunder to the party receiving such notice.

4.5

Reasonably Commercial Efforts and Further Assurances.  Subject to the respective rights and obligations of SurePure US and the Company Shareholders under this Agreement, each of the parties to this Agreement will use its reasonably commercial efforts to effectuate the Transaction and the other transactions contemplated hereby and to fulfill and cause to be fulfilled the conditions to closing under this Agreement; provided that neither SurePure US nor any of the Company Shareholders  nor any subsidiary or affiliate thereof will be required to agree to any divestiture by itself or any of its affiliates of shares of capital stock or of any business, assets or property, or the imposition of any material limitation on the ability of any of them to conduct their businesses or to own or exercise control of such assets, properties and stock.  Subject to the foregoing, each party hereto, at the reasonable request of another party hereto, will execute and deliver such other instruments and do and perform such other acts and things as may be necessary or desirable for effecting completely the consummation of the transactions contemplated hereby.

4.6

Board of Directors and Certain Officers of the Combined Company.

(a)

The Board of Directors of SurePure US will take all actions necessary to cause the Board of Directors of SurePure US, immediately after the Effective Time, to consist of up to five (5) persons, none of whom were directors of SurePure US immediately prior to the Effective Time, and all of whom will be Company designees prior to the Effective Time (the “COMPANY DESIGNEES”).  If, prior to the Effective Time, any of the Company Designees or SurePure US’s designees shall decline or be unable to

serve as a director of SurePure US, the Company (if such person was designated by the Company) or SurePure US (if such person was designated by SurePure US) shall designate another person to serve in such person’s stead, which person shall be reasonably acceptable to the other party.

4.7

Audited Financials of Company.  As soon as practicable after the Effective Time, but in no event later than four (4) days from such date, SurePure US shall cause the Company to prepare audited financial statements in accordance with US GAAP, the Securities Act, and the rules and regulations promulgated under the Securities Act, for filing on SEC Form 8-K, with respect to the Transaction.

ARTICLE V
CONDITIONS TO THE TRANSACTION

5.1

Conditions to Obligations of Each Party to Effect the Transaction.  The respective obligations of each party to this Agreement to effect the Transaction shall be subject to the satisfaction at or prior to the Effective Time of the following conditions:

(a)

No Order.  No Governmental Entity shall have enacted, issued, promulgated, enforced or entered any statute, rule, regulation, executive order, decree, injunction or other order (whether temporary, preliminary or permanent) which is in effect and which has the effect of making the Transaction illegal or otherwise prohibiting consummation of the Transaction.

5.2

Additional Conditions to Obligations of the Company Shareholders.  The obligation of each of the Company Shareholders to consummate and effect the Transaction shall be subject to the satisfaction at or prior to the Effective Time of each of the following conditions, any of which may be waived, in writing, exclusively by the Company Shareholders (acting, for purpose of this Section, through the Company Shareholders Representative):

(a)

Representations and Warranties.  The representations and warranties of SurePure US contained in this Agreement shall have been true and correct in all material respects as of the date of this Agreement.  In addition, the representations and warranties of SurePure US contained in this Agreement shall be true and correct in all material respects on and as of the Effective Time except for changes contemplated by this Agreement and except for those representations and warranties which address matters only as of a particular date (which shall remain true and correct as of such particular date), with the same force and effect as if made on and as of the Effective Time, except in such cases (other than the representations in Sections 3.2 and 3.3) where the failure to be so true and correct would not have a Material Adverse Effect on SurePure US.  The Company Shareholders Representative shall have received a certificate with respect to the foregoing signed on behalf of SurePure US by the President of SurePure US.

(b)

Agreements and Covenants.  SurePure US shall have performed or complied in all material respects with all agreements and covenants required by this Agreement to be performed or complied with by them on or prior to the Effective Time, and the Company Shareholders Representative shall have received a certificate to such effect signed on behalf of SurePure US by the President of SurePure US.

5.3

SurePure US Additional Conditions to the Obligations of SurePure US. The obligations of SurePure US and to consummate and effect the Transaction shall be subject to the satisfaction at or prior to the Effective Time of each of the following conditions, any of which may be waived, in writing, exclusively by SurePure US:

(a)

Representations and Warranties.  The representations and warranties of the Company Shareholders contained in this Agreement shall have been true and correct in all material respects as of the date of this Agreement.  In addition, the representations and warranties of the Company Shareholders contained in this Agreement shall be true and correct in all material respects on and as of the Effective Time except for changes contemplated by this Agreement and except for those representations and warranties which address matters only as of a particular date (which shall remain true and correct as of such particular date), with the same force and effect as if made on and as of the Effective Time, except in such cases (other than the representations in Sections 2.2 and 2.3) where the failure to be so true and correct would not have a Material Adverse Effect on the Company. SurePure US shall have received a certificate with respect to the foregoing signed by or on behalf of the Company Shareholders.

(b)

Agreements and Covenants.  The Company Shareholders shall have performed or complied in all material respects with all agreements and covenants required by this Agreement to be performed or complied with by it on or prior to the Effective Time, and SurePure US shall have received a certificate to such effect signed by or on behalf of the Company Shareholders.

(c)

Material Adverse Effect.  No Material Adverse Effect with respect to the Company shall have occurred since the date of this Agreement.

(d)

SP Subsidiaries.  The Company shall have, as wholly owned subsidiaries in accordance with Article 2.1(b) above, the SP Subsidiaries.

5.4

Cancellation of Shares.  Ratree Yabamrung, President of SurePure US, shall have redeemed with SurePure US 19,800,000 shares of common stock (such number reflecting the stock split effected on June 11, 2011 (and recognized by the Financial Industry Regulatory Authority on August 16, 2011) of SurePure US.  SurePure US shall have either effected cancellation of such shares, returning such shares to it authorized shares capital, or otherwise make available at Closing a stock certificate of SurePure US representing such shares, duly endorsed for transfer to SurePure US.

5.5

Directors and Officers.   The Board of Directors of SurePure US shall be set at two (2) Directors initially, who shall be Guy Kebble and ▇▇▇▇▇▇▇ ▇▇▇▇▇▇▇▇.  The officers of SurePure US shall include ▇▇▇▇▇▇▇ ▇▇▇▇▇▇▇▇ (CFO), Guy Kebble (CEO), and ▇▇▇▇▇▇▇ ▇▇▇▇▇▇, Vice President, Marketing.  Each such director and officer shall serve until his respective successor is duly elected or appointed and qualified.

ARTICLE VI
TERMINATION, AMENDMENT AND WAIVER

6.1

Termination.  This Agreement may be terminated at any time prior to the Effective Time of the Transaction:

(a)

by mutual written consent of the Parties, such consent duly authorized by the Board of Directors of SurePure US, on the one hand, and the Company Shareholders (for purpose of this Article VI, acting through the Company Shareholders Representative), on the other hand;

(b)

by either the Company Shareholders or SurePure US if the Transaction shall not have been consummated by March 31, 2012, provided, however, that the right to terminate this Agreement under this Section 6.1(b) shall not be available to any party whose action or failure to act has been a principal cause of or resulted in the failure of the Transaction to occur on or before such date and such action or failure to act constitutes a breach of this Agreement;

(c)

by either the Company Shareholders or SurePure US if a Governmental Entity shall have issued an order, decree or ruling or taken any other action (an “ORDER”), in any case having the effect of permanently restraining, enjoining or otherwise prohibiting the Transaction, which order, decree or ruling is final and nonappealable;

(d)

by the Company Shareholders, if the Board of Directors of SurePure US  shall have withheld, withdrawn or modified in a manner adverse to the Company its approval of the issuance of the shares of SurePure US Common Stock by virtue of the Transaction;

(e)

by the Company Shareholders, upon a breach of any representation, warranty, covenant or agreement on the part of SurePure US set forth in this Agreement, or if any representation or warranty of SurePure US shall have become untrue, in either case such that the conditions set forth in Section 5.2(a) or Section 5.2(b) would not be satisfied as of the time of such breach or as of the time such representation or warranty shall have become untrue, provided that if such inaccuracy in SurePure US’s representations and warranties or breach by SurePure US is curable prior to November 15, 2011 by SurePure US through the exercise of its commercially reasonable efforts, then the Company may not terminate this Agreement under this Section 6.1(g) provided SurePure US continues to exercise such commercially reasonable efforts to cure such breach; or

(f)

by SurePure US, upon a breach of any representation, warranty, covenant or agreement on the part of the Company set forth in this Agreement, or if any representation or warranty of the Company Shareholders shall have become untrue, in either case such that the conditions set forth in Section 5.3(a) or Section 5.3(b) would not be satisfied as of the time of such breach or as of the time such representation or warranty shall have become untrue, provided that if such inaccuracy in the Company Shareholders’ representations and warranties or breach by the Company Shareholders is curable prior to November 15, 2011 by the Company Shareholders through the exercise of its commercially reasonable efforts, then SurePure US may not terminate this Agreement under this Section 6.1(h) provided the Company Shareholders continue to exercise such commercially reasonable efforts to cure such breach.  

(i)

by the Company Shareholders if at any time prior to the Effective Time (including any extension of the Effective Time) SurePure US’s Over the Counter Bulletin Board listing of its Common Stock is terminated.

6.2

Notice of Termination; Effect of Termination.  Any termination of this Agreement under Section 6.1 above will be effective immediately upon the delivery of written notice of the terminating party to the other parties hereto.  In the event of the termination of this Agreement as provided in Section 6.1, this Agreement shall be of no further force or effect, except (i) as set forth in this Section 6.2, Section 6.3 and Article 7 (miscellaneous), each of which shall survive the termination of this Agreement, and (ii) nothing herein shall relieve any party from liability for any breach of this Agreement.  No termination of this Agreement shall affect the obligations of the parties contained in the Confidentiality Agreement, all of which obligations shall survive termination of this Agreement in accordance with their terms.

6.3

Fees and Expenses.  All fees and expenses incurred in connection with this Agreement and the transactions contemplated hereby shall be paid by the party incurring such expenses whether or not the Transaction is consummated; provided, however, that SurePure US, on the one side, and the Company Shareholders, on the other side, shall share equally all fees and expenses, other than attorneys’ and accountants’ fees and expenses, incurred in relation to the Share Exchange and this Agreement (including financial statements and exhibits) and any amendments or supplements thereto.

ARTICLE VII
GENERAL PROVISIONS

7.1

Non-Survival of Representations, Warranties and Covenants.  The representations and warranties of the Company Shareholders and SurePure US contained in this Agreement shall terminate at the Effective Time, and only the covenants that by their terms survive the Effective Time shall survive the Effective Time.

7.2

Notices.  All notices and other communications hereunder shall be in writing and shall be deemed given if delivered personally or by commercial delivery service, or sent via telecopy (receipt confirmed) to the parties at the following addresses or telecopy numbers (or at such other address or telecopy numbers for a party as shall be specified by like notice):

(a)

if to SurePure US, to:

SurePure US Inc.

▇▇▇ ▇▇▇▇▇ ▇▇▇▇▇ ▇▇▇▇▇▇

▇▇▇▇▇▇ ▇▇▇▇, ▇▇▇▇▇▇ ▇▇▇▇▇

Fax: …

(b)

if to the Company Shareholders, to:

▇▇▇▇▇▇▇ ▇▇▇▇▇▇▇▇

c/o SurePure Investment Holding AG

▇▇▇▇▇▇▇▇▇▇▇ ▇▇
▇▇▇▇ ▇▇▇

Fax: …

7.3

Interpretation.  When a reference is made in this Agreement to Exhibits, such reference shall be to an Exhibit to this Agreement unless otherwise indicated.  The words “INCLUDE,” “INCLUDES”