EXHIBIT 99.1
                                                              Gorsek's Agreement
                            ▇▇▇▇▇▇▇ ▇▇▇▇▇▇ ▇▇▇▇▇▇ & Dodge LLP Draft of 3/16/2010
                                                       Privileged & Confidential
                                                   Attorney-Client Communication
                            STOCK PURCHASE AGREEMENT
     This Agreement  (this  "Agreement"),  dated as of March 23, 2010, is by and
among Great Hill Equity  Partners III,  L.P. and Great Hill Equity  Partners IV,
L.P.  (each a "Buyer"  and  collectively,  the  "Buyers")  and  ▇▇▇▇▇ ▇.  ▇▇▇▇▇▇
("Seller").
     WHEREAS,  the Seller owns 4,787,788  shares (the "Shares") of common stock,
par value  $0.00001 per share (the "Common  Stock"),  of  ▇▇▇▇▇▇▇▇.▇▇▇,  Inc., a
StateplaceDelaware  corporation ("Vitacost"),  and the Buyers desire to purchase
the Shares.
                  WHEREAS, Vitacost announced on February 18, 2010 its financial
results  for the fourth  quarter  and year ended  December  31,  2009 ("Year End
Release")  and is  required  to file an  annual  report  on Form  10-K  with the
Securities and Exchange Commission by no later than March 31, 2010.
     NOW, THEREFORE,  in consideration of the mutual promises,  representations,
warranties,  covenants, agreements and terms and conditions contained herein and
intending to be legally bound, the parties hereto agree as follows:
Section 1.        Purchase and Sale of Common Stock
     (a) Purchase.  On the terms and subject to the conditions set forth in this
Agreement,  concurrently with the execution of this Agreement,  the Buyers shall
purchase the Shares from the Seller, and the Seller shall sell the Shares to the
Buyers, for $11.25 per Share,  constituting an aggregate purchase price equal to
$53,862,615 (collectively, the "Purchase Price").
     (b) Closing.  Concurrently with the execution of this Agreement, the Buyers
shall pay and  deliver to the  Seller the  Purchase  Price by wire  transfer  of
immediately available funds pursuant to the wire transfer instructions set forth
on Schedule A, and the Seller shall  transfer  the Shares to [a DTC  participant
account]1  designated by the Buyers, with a portion of the Shares (as determined
at the sole  discretion  of the Buyers) being  transferred  to Great Hill Equity
Partners III, L.P. and the remaining  balance of the Shares being transferred to
Great Hill Equity Partners IV, L.P.
Section 2.        Representations, Warranties and Agreements
     (a) Each of the Buyers,  as one party, and the Seller,  as the other party,
hereby makes the following representations and warranties to each other:
          (i) It has the full power and  authority to enter into this  Agreement
     and to consummate the transaction  contemplated hereby (and, in the case of
     each of the Buyers,  it is a duly organized  limited  partnership,  validly
     existing  and in  good  standing  under  the  laws of its  jurisdiction  of
     organization).
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1 Subject to confirmation with issuer's counsel and Seller's broker.
          (ii) This  Agreement  is a valid and  binding  agreement,  enforceable
     against such party in accordance with its terms,  subject to bankruptcy and
     similar laws and to equitable principles.
     (b) Seller hereby represents and warrants to the Buyers that:
          (i) Seller has good and valid title to the Shares  owned by him,  free
     and clear of all liens, encumbrances or claims.
          (ii) Upon  delivery  of the Shares to be sold by the  Seller,  payment
     therefor  pursuant  hereto and  assuming  the Buyers  have no notice of any
     "adverse  claim"  (within  the  meaning  of  Section  8-102 of the  Uniform
     Commercial  Code  (the  "UCC"))  (x)  each  Buyer  shall  be  a  "protected
     purchaser"  of such Shares  within the meaning of Section 8-303 of the UCC,
     and (y) under  Section  8-501 of the UCC,  each Buyer will acquire good and
     valid title and a valid security entitlement in respect of such Shares free
     of any "adverse claims" (within the meaning of Section 8-102 of the UCC).
          (iii) The  execution,  delivery and  performance  of this Agreement by
     Seller  and the  consummation  by Seller of the  transactions  contemplated
     hereby  do not and will not (x)  conflict  with or  result  in a breach  or
     violation  of any of the terms or  provisions  of, or  constitute a default
     under, any indenture,  mortgage, deed of trust, loan agreement,  license or
     other agreement or instrument to which Seller is a party or by which Seller
     is bound or to which any of the property or assets of Seller is subject, or
     (y) result in any violation of any statute or any order, rule or regulation
     of any court or governmental agency or body having jurisdiction over Seller
     or the property or assets of Seller.
          (iv) Except for filings by the Seller under  Section 13 and Section 16
     of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), no
     consent,  approval,  authorization  or order of, or filing or  registration
     with, any court or governmental agency or body having jurisdiction over the
     Seller  or the  property  or  assets  of the  Seller  is  required  for the
     execution,  delivery and performance of this Agreement and the consummation
     by the Seller of the transactions contemplated hereby.
          (v)  Seller   represents   that  it  has  not  conducted  any  general
     solicitation for offerees with respect to the Shares.
     (c) Each Buyer hereby represents and warrants to the Seller that:
          (i) Each Buyer  understands  that the Shares are being purchased under
     an exemption from the  Securities Act of 1933, as amended (the  "Securities
     Act"), and that the Shares constitute "restricted securities," as such term
     is defined in Rule 144 under the Securities  Act, have not been  registered
     under the  Securities  Act or any  state  securities  laws,  and may not be
     offered for sale, sold, assigned or transferred without  registration under
     the  Securities Act and applicable  state  securities  laws or an exemption
     therefrom.
          (ii) Each Buyer is an "Accredited Investor" as such term is defined in
     Rule 501 of Regulation D of the  Securities Act and is acquiring the Shares
     for its own account for investment only and not with a view towards, or for
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     resale in connection with, the public sale or distribution thereof. Neither
     Buyer has any agreement or understanding,  directly or indirectly, with any
     person to distribute any of the Shares.
          (iii) The  execution,  delivery and  performance  of this Agreement by
     each  Buyer  and  the  consummation  by  each  Buyer  of  the  transactions
     contemplated  hereby do not and will not (x)  conflict  with or result in a
     breach or violation of any of the terms or  provisions  of, or constitute a
     default under,  any indenture,  mortgage,  deed of trust,  loan  agreement,
     license or other  agreement or instrument to which such Buyer is a party or
     by which such Buyer is bound or to which any of the  property  or assets of
     such Buyer is subject, or (y) result in any violation of any statute or any
     order,  rule or  regulation  of any  court or  governmental  agency or body
     having  jurisdiction  over  such  Buyer or the  property  or assets of such
     Buyer.
     (d) All the representations, warranties and agreements of each party hereto
shall survive the Closing Date.
Section 3.        General Release and Standstill Covenant
     (a) General  Release.  Seller,  in his  capacity as a former  employee  and
stockholder of Vitacost and as the Seller under this Agreement, hereby releases,
acquits,  satisfies and forever discharges Buyers,  Vitacost, and all of Buyers'
and  Vitacost's  current  and former  officers,  directors,  employees,  agents,
representatives,  predecessors,  successors,  investors,  partners,  affiliates,
vendors,  customers and insurers (and each of their respective heirs, successors
and  descendants)  from  any and all  claims,  demands,  liabilities,  promises,
contracts,  suits,  debts,  covenants,  controversies,  agreements and causes of
action of any kind whatsoever,  whether now known or unknown,  whether currently
existing or that will arise in the future, arising out of or relating to actions
or  failures to act from the  beginning  of time to the  effective  date of this
Agreement. Seller hereby expressly acknowledges that Vitacost and all of Buyers'
and  Vitacost's  current  and former  officers,  directors,  employees,  agents,
representatives,  predecessors,  successors,  investors,  partners,  affiliates,
vendors,  customers and insurers (and each of their respective heirs, successors
and descendants) are third party beneficiaries to this Section 3(a) and have all
rights of enforcement with respect thereto.
     (b) Standstill. The Seller hereby agrees that he shall not:
          (i) acquire,  offer or propose to acquire, or agree to acquire (except
     by way of stock  dividends,  stock  splits,  reverse  stock splits or other
     distributions  or  offerings  made  available  to  holders  of  any  voting
     securities  generally),  whether by  purchase,  tender or  exchange  offer,
     through  the  acquisition  of  control  of  another  person,  by  joining a
     partnership,  limited  partnership,  syndicate  or other  group (as defined
     under  Section  13(d)  of  the  Exchange  Act)  or  otherwise,  any  voting
     securities  if,  as  a  result  of  such  acquisition,   the  Seller  would
     beneficially  own in the aggregate  more than 1.0% of the then  outstanding
     voting securities;
          (ii) make,  participate  in or encourage any  "solicitation"  (as such
     term is used in the proxy  rules of the SEC) of  proxies or  consents  with
     respect to the  election  or removal of  directors  or any other  matter or
     proposal or seek to advise,  encourage or influence any person with respect
     to the voting of any voting securities;
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          (iii) initiate,  propose or otherwise  "solicit" (as such term is used
     in the proxy rules of the SEC) shareholders of Vitacost for the approval of
     any  shareholder  proposal or cause or encourage any person to initiate any
     such shareholder  proposal;  or seek to call, or to request the call of, or
     call a special meeting of the  shareholders of Vitacost;  or make a request
     for a list of Vitacost's shareholders or other Vitacost records;
          (iv)  seek  election  or  appointment  to,  or  representation  on, or
     nominate  or  propose  the  nomination  of any  candidate  to the  board of
     directors;  or seek  the  removal  of any  member  of  Vitacost's  board of
     directors;
          (v) form or join in a partnership,  limited partnership,  syndicate or
     other  group,  including,  without  limitation,  a group as  defined  under
     Section 13(d) of the Exchange  Act, with respect to any voting  securities,
     or deposit any voting  securities into a voting trust or subject any voting
     securities to any voting agreement;
          (vi)  act  alone or in  concert  with  others  to  control  or seek to
     control,  or influence or seek to influence,  the management,  the board of
     directors or the policies of Vitacost;
          (vii) with respect to Vitacost or the voting securities, (i) otherwise
     communicate  with  Vitacost's  shareholders  or  others  pursuant  to  Rule
     14a-1(l)(2)(iv)  under the Exchange Act or (ii) participate in, or take any
     action pursuant to, any  "shareholder  access" proposal that may be adopted
     by the SEC, whether in accordance with proposed Rule 14a-11 or otherwise;
          (viii)  seek,  propose,  or make any  statement  with  respect  to any
     merger, consolidation, business combination, tender or exchange offer, sale
     or  purchase  of  assets,  sale or  purchase  of  securities,  dissolution,
     liquidation, restructuring,  recapitalization or similar transactions of or
     involving Vitacost or any of its affiliates or associates (as defined under
     Rule 12b-2 of the Exchange Act);
          (ix)  have  any  discussions  or  communications,  or  enter  into any
     arrangements,  understanding or agreements  (whether written or oral) with,
     or advise,  finance,  assist or  encourage,  any other person in connection
     with any of the  foregoing,  or make any  investment  in or enter  into any
     arrangement  with any other person that  engages,  or offers or proposes to
     engage, in any of the foregoing; or
          (x) otherwise take, or solicit, cause or encourage others to take, any
     action inconsistent with any of the foregoing.
Seller hereby expressly  acknowledges that Vitacost is a third party beneficiary
to this Section 3(b) and have all rights of enforcement with respect thereto.
Section 4.        Miscellaneous
     (a)  Further  Assurances.  Each party  hereto  shall  properly  execute and
deliver such further agreements and instruments,  and take such further actions,
as the other party may reasonably request in order to carry out the purposes and
intent of this Agreement.
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     (b)  Notices.  All  notices,  requests,  demands  and other  communications
hereunder  shall be in writing  and shall be deemed  given (i) when  delivery is
made  or  refused  if  delivered   personally,   (ii)  upon  successful  written
confirmation of facsimile  transmission (with subsequent letter  confirmation by
any other method permitted under this Section),  (iii) the next business day, if
by overnight  courier,  and/or (iv) five days after being mailed by certified or
registered mail, postage prepaid, return receipt requested, in each case, to the
parties,  their  successors  in interest  or their  assignees  at the  following
addresses,  or at such other  addresses as the parties may  designate by written
notice in the manner aforesaid:
                  If to the Seller:         ▇▇▇▇▇ ▇. ▇▇▇▇▇▇
                                            ▇▇▇ ▇. ▇▇▇▇▇▇ ▇▇▇ #▇▇▇▇
                                            ▇▇▇ ▇▇▇▇▇, ▇▇ ▇▇▇▇▇
                                            Tel: ▇▇▇-▇▇▇-▇▇▇▇
                                            Fax:
                  With a copy to:
                                            Attention:
                                            Tel:
                                            Fax:
                  If to Buyers:             Great Hill Partners
                                            ▇▇▇ ▇▇▇▇▇▇▇ ▇▇▇▇▇▇
                                            ▇▇▇▇▇▇, ▇▇ ▇▇▇▇▇
                                            Attention: ▇▇▇▇▇▇▇ ▇. ▇▇▇▇▇
                                            Tel: (▇▇▇) ▇▇▇-▇▇▇▇
                                            Fax: (▇▇▇) ▇▇▇-▇▇▇▇
                  With a copy to:   ▇▇▇▇▇▇▇ ▇▇▇▇▇▇ ▇▇▇▇▇▇ & Dodge LLP
                                            ▇▇▇ ▇▇▇▇▇▇▇▇▇▇ ▇▇▇▇▇▇
                                            ▇▇▇▇▇▇, ▇▇ ▇▇▇▇▇
                                            Attention: ▇▇▇▇▇▇▇ ▇. ▇▇▇▇▇▇▇▇, Esq.
                                            Tel: (▇▇▇) ▇▇▇-▇▇▇▇
                                            Fax: (▇▇▇) ▇▇▇-▇▇▇▇
     (c)  Assignability  and Parties in Interest.  This  Agreement  shall not be
assignable by any of the parties hereto without the consent of the other parties
hereto,  except  that  the  Buyers  shall be able to  assign  their  rights  and
obligations  hereunder to any  affiliated  entity  subject to  remaining  liable
hereunder for such affiliated  entities'  obligations under this Agreement.
     (d) Governing  Law. This  Agreement  shall be governed by and construed and
enforced  in  accordance  with the  internal  substantive  law,  and not the law
pertaining to conflicts of law, of the State of New York.
     (e) Counterparts.  This Agreement may be executed in several  counterparts,
each of which shall be deemed an original, but all of which shall constitute one
and the  same  instrument.  Any  delivery  of an  executed  counterpart  of this
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Agreement (or counterpart signature page) by facsimile or electronic mail in PDF
format shall be as effective as delivery of a manually executed  counterpart (or
counterpart signature page) of this Agreement.
     (f)  Complete  Agreement.   This  Agreement  is  an  integrated   agreement
containing the entire agreement, and all representations,  warranties, covenants
and  understandings,  between  the parties  hereto  with  respect to the subject
matter hereof and shall supersede all previous and all  contemporaneous  oral or
written negotiations,  commitments or understandings. Except as specifically set
forth  in  this  Agreement,   neither  the  Seller  nor  the  Buyers  makes  any
representation,  warranty,  covenant or undertaking  with respect to the subject
matter hereof.
     (g) Modifications,  Amendments and Waiver.  This Agreement may be modified,
amended or otherwise supplemented or terminated only by a writing signed by each
of the  parties  to this  Agreement.  No waiver of any right or power  hereunder
shall be deemed effective unless and until a writing waiving such right or power
is executed by the party waiving such right or power.
     (h) Third  Party  Beneficiaries.  Except as set forth in  Section 3 of this
Agreement, there are no third party beneficiaries under this Agreement.
     (i)  Expenses.  Each party  hereto  shall bear its own costs and  expenses,
including,  without limitation attorneys' fees, incurred in connection with this
Agreement and the transactions contemplated hereby.
     (j)  Confidentiality.  The parties  agree to keep the existence and subject
matter of this Agreement  confidential  and not disclose it, unless  required by
law (in which  case the  disclosing  party  shall give the other  party  advance
notice and opportunity to review the disclosure,  and consider in good faith any
reasonable comments thereto).  Specifically, the Seller agrees to use reasonable
efforts  to  provide  the Buyers  with at least one  business  day to review any
proposed  disclosure  relating to this  Agreement  and/or any sale of the Shares
contemplated  hereby in any Seller filing under Section 13 and Section 16 of the
Exchange Act (e.g., amendment of a Schedule 13G or Form 4).
                  [Remainder of Page Left Intentionally Blank]
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         IN WITNESS  WHEREOF,  each of the Buyers and the Seller has caused this
Agreement to be signed by their  respective duly  authorized  officers as of the
date first written above.
                       BUYERS:
                       Great Hill Equity Partners III, L.P.
                       by: Great Hill Partners GP III, L.P., its general partner
                       by: GHP III, LLC, its general partner
                       by:________________, a manager
                       Great Hill Equity Partners IV, L.P.
                       by: Great Hill Partners ▇▇ ▇▇, L.P., its general partner
                       by: GHP IV, LLC, its general partner
                       by:________________, a manager
             [First Signature Page to the Stock Purchase Agreement]
                                            SELLER:
                                            -----------------------------
                                            Name: ▇▇▇▇▇ ▇. ▇▇▇▇▇▇
        [Second and Final Signature Page to the Stock Purchase Agreement]
                                   SCHEDULE A
                           WIRE TRANSFER INSTRUCTIONS