BCAP Code definition
Examples of BCAP Code in a sentence
The covenants and agreements contained herein shall survive the Closing without limitation as to time unless the covenant or agreement specifies a term, in which case such covenant or agreement shall survive for such specified term.
The Parties agree that the role of an AAC is to provide independent, third party advice to BCAP on advertising issues, particularly in relation to the BCAP Code.
The Parties agree that BCAP will take the lead in ensuring public policy considerations are taken into account in setting, reviewing and revising the BCAP Code, as necessary.
The Parties agree that ASA(B)/BCAP will take the lead in ensuring public policy requirements are reflected in the BCAP Code, as necessary.
Sky acknowledges that for VOD Creative, there are no legal or regulatory requirements to comply with the BCAP Code or the Ofcom Code, however for the purposes of consistency and quality, Sky requires that any Creative delivered under the Agreement must comply with the BCAP Code and the Ofcom Code as if it constituted linear advertising.
ASA(B) and BCAP may take such additional measures as may be considered appropriate to ensure future compliance with the BCAP Code (e.g. seeking assurances concerning future compliance or inviting broadcasters to a meeting).
BCAP is responsible for setting and monitoring compliance with the BCAP Code, CAP having (retained) responsibility only for the (non- broadcast) CAP Code.
The Parties agree that ASA(B)/BCAP will be responsible for broadcast advertising content that is subject to the BCAP Code and falls to be regulated by ASA(B) under the functions contracted out to it (subject to any exceptions agreed by the Parties from time to time).
Sky acknowledges that for VOD Sponsorship Credit, there are no legal or regulatory requirements to comply with the BCAP Code or the Ofcom Codes, however for the purposes of consistency and quality, Sky requires that any VOD Sponsorship Credit delivered under the Agreement must comply with the BCAP Code and the Ofcom Codes as if it constituted a sponsorship credit on a normal linear transmission.
The ASA and BCAP Executive may seek advice from other regulators when investigating possible breaches of the BCAP Code.