Controlling Measurement definition
Examples of Controlling Measurement in a sentence
The other party will notify the party with Controlling Measurement if such party has not received such access.
If both parties have tracked the campaign from the beginning and the party responsible for the Controlling Measurement fails to provide such access or reports as described herein, then the other party may use or provide its ad server statistics as the basis of calculating campaign delivery for invoicing.
If the difference between the Controlling Measurement and the other measurement exceeds 10% over the invoice period and the Controlling Measurement is lower, the parties will facilitate a reconciliation effort between Media Company and Third Party Ad Server measurements.
Google will provide Controlling Measurement report to Company in an electronic form reasonably acceptable to Company within five (5) business days after the end of the month.
If neither party’s ad server is compliant with the IAB/AAAA Guidelines or the requirements in sub-section (2), above, cannot be met, the Controlling Measurement will be the Media Company’s ad server, unless otherwise agreed by Agency and Media Company in writing.
If both parties have tracked the Campaign from the start date and the party responsible for the Controlling Measurement fails to provide access or reports, then the other party’s statistics will be used for invoicing.
As available, the party responsible for the Controlling Measurement will provide the other party with online or automated access to relevant and non-proprietary statistics from the ad server within one (1) day after campaign launch.
The other party will notify the party with Controlling Measurement if they have not received such access.
If neither party’s ad server is compliant with the IAB/AAAA Guidelines or the requirements in subparagraph (ii), above, cannot be met, the Controlling Measurement will be based on Media Company’s ad server, unless otherwise agreed by Agency and Media Company in writing.
Except as specified in Section XIII(b)(iii), the Controlling Measurement will be taken from an ad server that is certified as compliant with the IAB/AAAA Ad Measurement Guidelines (the “IAB/AAAA Guidelines”).