Common use of Analytical Data Clause in Contracts

Analytical Data. The Company may generate or develop information and data resulting from the manipulation or analysis of Publications, your Data or your Users’ Data based upon its operation and provision of the Services, along with any associated databases, external data, calculations and other processes or tools used by the Company (collectively, the “Analytical Data”). Analytical Data shall be limited to aggregated, de-identified and statistical information collected by the Company from the operation of the Services and processing, manipulation and analysis of Users Data. Nothing herein shall be construed as prohibiting the Company from utilizing Analytical Data for the Company’s business purposes, provided that: (a) any such data will be aggregated with other Company customer data, and (b) the Company’s use of such Analytical Data will not (i) reveal or be capable of revealing your identity, whether directly or indirectly, to any third party or (ii) reveal or be capable of revealing the identity, whether directly or indirectly, of any User or other individual, or of revealing any specific data entered by a User or other individual into the Services. In no event will Analytical Data include your Confidential Information.

Analytical Data. The Company may generate or develop information and data resulting from the manipulation or analysis of Publications, your Data or your Users’ Data based upon its operation and provision of the Services, along with any associated databases, external data, calculations and other processes or tools used by the Company (collectively, the “Analytical Data”). Analytical Data shall be limited to aggregated, de-identified and statistical information collected by the Company from the operation of the Services and processing, manipulation and analysis of Users Data. Nothing herein shall be construed as prohibiting the Company from utilizing utilising Analytical Data for the Company’s business purposes, provided that: (a) any such data will be aggregated with other Company customer data, and (b) the Company’s use of such Analytical Data will not (i) reveal or be capable of revealing your identity, whether directly or indirectly, to any third party or (ii) reveal or be capable of revealing the identity, whether directly or indirectly, of any User or other individual, or of revealing any specific data entered by a User or other individual into the Services. In no event will Analytical Data include your Confidential Information.