Common use of Assignment by Licensee Clause in Contracts

Assignment by Licensee. With respect to Licensee's obligations hereunder, this License Agreement is personal, being entered into in reliance upon and in consideration of the singular personal skill and qualifications of Licensee, and the trust and confidentiality reposed in Licensee by Licensor. Therefore, neither Licensee's interest in this Agreement nor any of its rights or privileges hereunder may be assigned, sold, transferred, shared, redeemed, sublicensed or divided, voluntarily or involuntarily, directly or indirectly, by operation of law or otherwise, in any manner, without the prior written consent of Licensor. Any actual or attempted assignment, transfer or sale of this Agreement, or any interest therein, or of the Franchised Business made or accomplished in violation of the terms of this Article VII shall be null and void and shall constitute an incurable breach of this Agreement by Licensee, and, in that event, this Agreement shall automatically terminate without further notice.