Common use of CALL BRANDING Clause in Contracts

CALL BRANDING. 4.1 The process by which an Operator, either live or recorded, will identify the OS provider as being CLEC, audibly and distinctly to the CLEC End User at the beginning of each OS call. In all cases, SBC TEXAS will brand OS call in CLEC’s name. 4.2 The CLEC may request either that SBC TEXAS brand the service in the CLEC’s name, or that branding be “silent” (i.e., no name announcement), in accordance with the requirements of 47 C.F.R. 51.217(d). Rates for CLEC branding, whether CLEC’s name or silent, are located in the Appendix Pricing, Schedule of Prices. 4.3 CLEC will provide SBC TEXAS with an Operator Services Questionnaire completed with the specific branding phrase to be used to identify CLEC. The standard phrase will be consistent with the general form and content currently used by the CLEC in branding its respective services. CLEC’s name used in branding calls may be subject to Commission regulations and should be similar to the name in which CLEC is doing business.

CALL BRANDING. 4.1 The process by which an Operator, either live or recorded, will identify the OS provider as being CLEC, audibly and distinctly to the CLEC End User at the beginning of each OS call. In all cases, SBC TEXAS AT&T will brand OS call in CLEC’s name. 4.2 The CLEC may request either that SBC TEXAS AT&T brand the service in the CLEC’s name, or that branding be “silent” (i.e., no name announcement), in accordance with the requirements of 47 C.F.R. 51.217(d). Rates for CLEC branding, whether CLEC’s name or silent, are located in the Appendix Pricing, Schedule of Prices. 4.3 CLEC will provide SBC TEXAS AT&T with an Operator Services Questionnaire completed with the specific branding phrase to be used to identify CLEC. The standard phrase will be consistent with the general form and content currently used by the CLEC in branding its respective services. CLEC’s name used in branding calls may be subject to Commission regulations and should be similar to the name in which CLEC is doing business.