CALL BRANDING. 22.2.5.1 The procedure of identifying a provider’s name audibly and distinctly to the End User at the beginning of each OS call. 22.2.5.2 Where technically feasible and/or available, AT&T ILLINOIS will brand OS in CLEC’s name based upon the criteria outlined below: 22.2.5.2.1 Where AT&T ILLINOIS provides CLEC Operator Services (OS) and DA services via the same trunk, both the OS and DA calls will be branded with the same brand. Where AT&T ILLINOIS is only providing OS on behalf of CLEC, the calls will be branded. 22.2.5.2.2 CLEC name used in branding calls may be subject to Commission regulations and should match the name in which CLEC is doing business. 22.2.5.2.3 AT&T ILLINOIS – CLEC will provide written specifications of its company name to be used by AT&T ILLINOIS to create CLEC’s specific branding announcement for its OS calls in accordance with the process outlined in the Operator Services OS/DA Questionnaire (OSQ). 22.2.5.2.4 CLEC purchasing AT&T ILLINOIS unbundled local switching is responsible for maintaining CLEC’s End User customer records in AT&T ILLINOIS Line Information Database (LIDB). 22.2.5.3 Branding Load Charges 22.2.5.3.1 AT&T ILLINOIS – An initial non-recurring charge applies per brand, per Operator Assistance Switch, per trunk group for the establishment of CLEC specific branding. In addition, a per call charge applies for every OS call handled by AT&T ILLINOIS on behalf of CLEC when such services are provided in conjunction with the purchase of AT&T ILLINOIS unbundled local switching. An additional non-recurring charge applies per brand, per Operator assistance switch, per trunk group for each subsequent change to the branding announcement.
Appears in 3 contracts
Sources: Operator Services and Directory Services Agreement, Operator Services and Directory Services Agreement, Operator Services and Directory Services Agreement