Common use of CALL BRANDING Clause in Contracts

CALL BRANDING. 4.1 Call Branding is the process by which an operator, either live or recorded, will identify the DA provider as being MCIm, audibly and distinctly to the MCIm end user at the beginning of each DA call. In all cases, AT&T ILLINOIS will brand the DA call as directed by MCIm. MCIm will provide written specifications of its name or announcement to be used by AT&T ILLINOIS to create the recorded branding announcement for its DA calls as outlined in the Operator Services/Directory Services Questionnaire. 4.2 Where not technically feasible or where MCIm does not request branding, AT&T will have the recorded announcement for such calls play silence instead of a recorded brand. Where technically feasible and/or available, AT&T ILLINOIS will brand DA based upon the criteria outlined.

CALL BRANDING. 4.1 Call Branding is the process by which an operator, either live or recorded, will identify the DA provider as being MCIm, audibly and distinctly to the MCIm end user at the beginning of each DA call. In all cases, AT&T ILLINOIS will brand the DA call as directed by MCIm▇▇▇▇. MCIm will provide written specifications of its name or announcement to be used by AT&T ILLINOIS to create the recorded branding announcement for its DA calls as outlined in the Operator Services/Directory Services Questionnaire. 4.2 Where not technically feasible or where MCIm does not request branding, AT&T will have the recorded announcement for such calls play silence instead of a recorded brand. Where technically feasible and/or available, AT&T ILLINOIS will brand DA based upon the criteria outlined.