Communication Tools and Channels Sample Clauses

Communication Tools and Channels. In order to outreach its outcomes to the target stakeholders, ▇▇▇▇▇▇▇▇▇▇▇▇.▇▇ will use various communication and dissemination channels and will produce a set of tailored communication formats targeting different stakeholder groups. The first main format is the website, as it is the primary project’s outcome and service to the community, being at the same time point of reference for the value propositions of the project itself. It is connected to the marketplace given that this is directly integrated into the web platform offer. Other formats and communication activities, listed in the following sections, cover branding, social networks, newsletters, media channels, 18 cafés events and a final event, video, success stories, relevant reports, policy dialogue strategy as well as external synergies and partner networks. Table 15 – Overview of ▇▇▇▇▇▇▇▇▇▇▇▇.▇▇ communication channels & formats and KPIs Channels & Formats SMEs SDOs Public Authorities Policy Makers Expected Results KPIs Café events X X X X Build a wide and solid community around ▇▇▇▇▇▇▇▇▇▇▇▇.▇▇ and reach & engage various networks Help reaching +400.000 SMEs 5000 Database contacts Marketplace X X Bring as many as SMEs and ICT providers as possible to register and use the service 100 buyers 20 sellers Final event X X X X High-level event which showcases the project’s major results 100 participants Webplatform X X X X Making all the interested users land on the website and use (if possible) the services provided. Make as many users as possible ▇▇▇▇▇▇▇▇▇▇▇▇.▇▇ positive ambassadors 750 registered users (15% of the whole DB) Newsletters X X X X Engage with the ▇▇▇▇▇▇▇▇▇▇▇▇.▇▇ database with relevant content, possibly make them land again on the website Reach 30% open rate and 10% click rate Social Networks X X X X Raise awareness on ▇▇▇▇▇▇▇▇▇▇▇▇.▇▇, ▇▇▇▇▇▇ sharing and re-tweeting of posts 5000 social media followers Media Channels X X X X Have a solid official press archive (mostly about ▇▇▇▇▇▇▇▇▇▇▇▇.▇▇ milestones) and appear in the most important ICT journals 8 Press releases Presentation Video X X X Create a sharing-oriented video in order to present the project and to generate buzz (sharing on social media, link 1 Presentation Videos 25 shares on social media Channels & Formats SMEs SDOs Public Authorities Policy Makers Expected Results KPIs on other website, etc.) 3 redirecting links Success Stories X X X X Create a positive ▇▇▇▇▇▇▇▇▇▇▇▇.▇▇ awareness and testimonials background 200 published success ...
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