Common use of Communications Support for the 2020 Census Data Dissemination Clause in Contracts

Communications Support for the 2020 Census Data Dissemination. One of the lessons learned from the 2010 Census lifecycle was that the communications contractor was needed to provide communications support for the various phases of data dissemination. These include, but are not limited to: • Release of Population and Apportionment Counts to the President by December 31, 2020 • Release of Census Redistricting Data (P.L. 94-171) • Release of Demographic Profiles • Releases of Summary File 1 and Summary File 2 • Releases of special data products The 2020 Census Integrated Communications Contract must build on its success and thank the partners, stakeholders, and the public for their participation by making the connection between responding to and assisting with the census and the wealth of information collected. The Contractor shall ensure integration in the data dissemination efforts through close coordination with the Communications Directorate, the Data Dissemination Program, and subject matter experts and analysts across the agency. The Contractor shall ensure that partners, stakeholders, and the public are able to understand the data from the census, the importance of the data, how to access it, and how to use it to their benefit. This must be done in a way that is easy to understand, quick, innovative, and aligned with the branding and identity of the 2020 Census Integrated Communications Contract. The Contractor shall integrate and collaborate with the appropriate program areas and subject matter experts, specifically the Customer Liaison and Marketing Services Office and the Public Information Office in the Communications Directorate, at the Census Bureau to successfully accomplish this work.