Common use of Competitive Landscape Clause in Contracts

Competitive Landscape. Currently, the closest specialized pizza restaurant is one mile away from our intended location in the Local Bay area. Take-Out Pizza, Inc. will offer a better product, at a reasonable price, and will deliver it hot or refrigerated, always on time, to the customer's door. However, there are five fast-food restaurants, near our intended location, that also include pizza among other menu items. The quality of their products is no match for the New-York style pizza that we offer, but we may consider them as competitors because they offer better prices (for lower quality) and they are located within a one-mile radius from our pizzeria. Other main competitors that we have identified in Local Bay area are: Pizza Concepts. Pizza-For-You, and ▇▇▇▇▇▇▇▇▇'▇ Foods. According to our own market survey (see Appendix M), we distinguish ourselves from them by providing better quality pizza at reasonable prices, and delivering both hot and special-package refrigerated pizza to the customer door. Other differences are included in the next table. Competitors We have, they don't They have, we don't Pizza Concepts better quality, specialized products, better equipment lower prices, table service, various other food items Pizza-For You better location, better quality, faster service lower prices, own delivery vehicles, traditional customers ▇▇▇▇▇▇▇▇▇'▇ Foods skilled pizza staff, better recipes, lower prices luxury environment, high- end customers, music and color lighting Other

Competitive Landscape. Currently, the closest specialized pizza restaurant is one mile away from our intended location in the Local Bay area. Take-Out Pizza, Inc. ABC Ltd. will offer a better product, at a reasonable price, and will deliver it hot or refrigerated, always on time, to the customer's door. However, there are five fast-food restaurants, near our intended location, that also include pizza among other menu items. The quality of their products is no match for the New-York style pizza that we offer, but we may consider them as competitors because they offer better prices (for lower quality) and they are located within a one-mile radius from our pizzeria. Other main competitors that we have identified in Local Bay area are: Pizza Concepts. Pizza-For-You, and ▇▇▇▇▇▇▇▇▇'▇ Foods. According to our own market survey (see Appendix M), we distinguish ourselves from them by providing better quality pizza at reasonable prices, and delivering both hot and special-package refrigerated pizza to the customer door. Other differences are included in the next table. Competitors We have, they don't They have, we don't Pizza Concepts better quality, specialized products, better equipment lower prices, table service, various other food items Pizza-For You better location, better quality, faster service lower prices, own delivery vehicles, traditional customers ▇▇▇▇▇▇▇▇▇'▇ Foods skilled pizza staff, better recipes, lower prices luxury environment, high- end highend customers, music and color lighting Other