Common use of Concept Approval Clause in Contracts

Concept Approval. Prior to creating or designing any Licensed Product, Promotional Product, packaging therefore or any other materials bearing any of the Licensed Works and Marks, LICENSEE shall provide LICENSOR for its approval written notice detailing the proposed concept for same, including but not limited to the specific use proposed, the particular Licensed Works and Marks to be used, the dates of planned distribution or use, locations for distribution or use, trade channels for distribution or use, estimated number of units to be distributed or used, and estimated sales, as applicable. LICENSEE shall seek concept approval from LICENSOR at least three months before the planned start of manufacture of a Licensed Product, Promotional Product, packaging therefor or commencement of a promotional campaign.