Coordination of Public Statements. Except as required by Applicable Law, neither party will make any public announcement of the Plan or provide any information concerning the Plan to any representative of any news, trade or other media without the prior approval of the other party, which approval will not be unreasonably withheld. Neither party will respond to any inquiry from any public or governmental authority, except as required by law, concerning the Plan without prior consultation and coordination with the other party. Upon Bank’s reasonable request from time to time, VS in its sole discretion may provide references or participate in marketing campaigns or testimonial initiatives for Bank regarding the services provided by Bank in connection with the Plan.
Appears in 2 contracts
Sources: Private Label and Co Brand Credit Card Program Agreement (Bread Financial Holdings, Inc.), Private Label Credit Card Program Agreement (Alliance Data Systems Corp)