Cost Structure. Technology: The content development engine and server network are the most crucial and largest non-comp. cost drivers. The monitoring of server capacity and continuous investment in state of the art technology is therefore essential. Other costs include communication and staffing. B2C: The technology and the development thereto can be sold to third party vendor via a subscription or a licensing model. In addition, tech serving services can also be included in any servicing contract. B2B: Subscriptions and servicing can also apply to directly to consumers, for instance via mobile apps. This is already a well-established practice and could be served well within the current functionality / setup of the project. The advantage to a subscription model would be the additional benefit of easier scalability through user acquisition.
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Sources: Grant Agreement, Grant Agreement