Common use of Cross Promotion Clause in Contracts

Cross Promotion. Subject to further exploration by the parties, Hasbro may provide promotional placement for the Network and its programming on domestic merchandise, on ▇▇▇▇▇▇.▇▇▇ and on brand-specific sites, and Discovery may leverage its marketing and distribution platforms, including television and digital, to promote the Network and its programming. Notwithstanding the foregoing, Discovery and Hasbro acknowledge and agree that the foregoing is a non-binding statement of intention only, and any cross-promotion obligations will ultimately be determined by mutual agreement of Discovery and Hasbro.

Cross Promotion. Subject to further exploration by the parties, Hasbro may provide promotional placement for the Network and its programming on domestic merchandise, on ▇▇Ha▇▇▇▇.▇▇▇ and ▇nd on brand-specific sites, and Discovery may leverage its marketing and distribution platforms, including television and digital, to promote the Network and its programming. Notwithstanding the foregoing, Discovery and Hasbro acknowledge and agree that the foregoing is a non-binding statement of intention only, and any cross-promotion obligations will ultimately be determined by mutual agreement of Discovery and Hasbro.